We're surrounded by advertising in our daily lives, whether it be through traditional mediums like TV or radio or digital advertising in online media.

All UK advertising needs to comply with advertising laws, codes and regulations. Advertising claims that are untrue or misleading, or that breaches the advertising rules, can risk damaging a brand's reputation and the valuable trust consumers have in a brand.

To avoid mistakes and the issues that may arise in advertising law, Kate Hawkins provides you with recommendations and points to consider when making advertising claims in this latest episode of our IP Basics podcast series.

You can find this episode and the accompanying transcript on our website: https://gowlg.co/3TeelLG

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Gowling WLG is an international full-service law firm working across a range of industry sectors including real estate, government, financial services, life sciences and technology. We operate across the world with offices in the UK, Europe, Canada and the Middle East.

We regularly talk about a broad range of topics that may be of interest to you. Subscribe to receive our latest articles, podcasts and webinars straight to your inbox: https://gowlg.co/35efH2r 

Alternatively, you can view our full selection of insights and resources here: https://gowlg.co/3IwEr41 

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It is very common in the design world to collaborate with different people, be it working with another brand to launch a new product range, or an external design agency to design or finesse a product. Good collaboration is at the heart of creating a successful design.

In this podcast our head of UK Brands and Designs John Coldham, explores the topic of collaboration with experts from world-renowned design businesses, including:

• Sara McNeill, head of Licensing, Merchandising, Partnerships – Office of the General Counsel at Aston Martin Lagonda;
• Gareth McNeil, director of Industrial Design & Innovation at Joseph Joseph; and
• Martin Darbyshire, founder and chair of tangerine.

They discuss the importance of keeping a business's brand identity and DNA across products and how to manage this when working with third parties, and the benefits and risks of collaboration, touching on their own experiences and examples from their companies.

You can find this episode and the accompanying transcript on our website: https://gowlg.co/3ZCOIFu 

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Gowling WLG is an international full-service law firm working across a range of industry sectors including real estate, government, financial services, life sciences and technology. We operate across the world with offices in the UK, Europe, Canada and the Middle East.

We regularly talk about a broad range of topics that may be of interest to you. Subscribe to receive our latest articles, podcasts and webinars straight to your inbox: https://gowlg.co/35efH2r 

Alternatively, you can view our full selection of insights and resources here: https://gowlg.co/3IwEr41 

Want to get to know us? Follow us on:

LinkedIn: https://gowlg.co/3hqmatB  Twitter: https://gowlg.co/35Do0nY  Facebook: https://gowlg.co/3th2w8N 

Copyright is an integral part of every business.  It is essential for every business, and in particular creators of original works, to understand this legal right in order to protect their creations.

In this latest episode in our IP Basics podcast series, Khemi Salhan, in our Intellectual Property team, provides listeners with an overview of copyright law including:

• what copyright law is;
• what and who copyright law protects;
• copyright infringement, and how to know when a work has been infringed; and
• the benefits and limits of copyright law.

You can find this episode and the accompanying transcript on our website: https://gowlg.co/3ZCOIFu 

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Gowling WLG is an international full-service law firm working across a range of industry sectors including real estate, government, financial services, life sciences and technology. We operate across the world with offices in the UK, Europe, Canada and the Middle East.

We regularly talk about a broad range of topics that may be of interest to you. Subscribe to receive our latest articles, podcasts and webinars straight to your inbox: https://gowlg.co/35efH2r 

Alternatively, you can view our full selection of insights and resources here: https://gowlg.co/3IwEr41 

Want to get to know us? Follow us on:

LinkedIn: https://gowlg.co/3hqmatB  Twitter: https://gowlg.co/35Do0nY  Facebook: https://gowlg.co/3th2w8N 

Are you aware of the brand and design clearance process? If you're creating a new brand or design you must be familiar with 'clearance', which refers to the checks that a company must run during the stage at which it is creating or establishing its brand or designs.

Kate Swaine, co-head of our global IP team, takes you through the clearance process, the dos and don'ts, and the issues businesses should be aware of.

You can find this episode and the accompanying transcript on our website: https://gowlg.co/45ka1gP 

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Gowling WLG is an international full-service law firm working across a range of industry sectors including real estate, government, financial services, life sciences and technology. We operate across the world with offices in the UK, Europe, Canada and the Middle East.

We regularly talk about a broad range of topics that may be of interest to you. Subscribe to receive our latest articles, podcasts and webinars straight to your inbox: https://gowlg.co/35efH2r 

Alternatively, you can view our full selection of insights and resources here: https://gowlg.co/3IwEr41 

Want to get to know us? Follow us on:

LinkedIn: https://gowlg.co/3hqmatB  Twitter: https://gowlg.co/35Do0nY  Facebook: https://gowlg.co/3th2w8N 

Designs are often overlooked when it comes to intellectual property rights and protection. But now, people are becoming more aware of the breadth of what designs can cover and the new opportunities to enforce designs more cost effectively than before.

In this IP Basics podcast, John Coldham provides listeners with an overview of designs, the differences between registered and unregistered designs, and practical tips for those considering filing a design.

You can find this episode and the accompanying transcript on our website: gowlg.co/3XUFDXu 

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Gowling WLG is an international full-service law firm working across a range of industry sectors including real estate, government, financial services, life sciences and technology. We operate across the world with offices in the UK, Europe, Canada and the Middle East.

We regularly talk about a broad range of topics that may be of interest to you. Subscribe to receive our latest articles, podcasts and webinars straight to your inbox: https://gowlg.co/35efH2r 

Alternatively, you can view our full selection of insights and resources here: https://gowlg.co/3IwEr41 

Want to get to know us? Follow us on:

LinkedIn: https://gowlg.co/3hqmatB  Twitter: https://gowlg.co/35Do0nY  Facebook: https://gowlg.co/3th2w8N 

Trademarks belong to the key assets of any company. They mark the face of your business and are essential for your success. You can register words, designs, logos, letters, numerals, colour shades, symbols and even sounds.

In our next IP Basics podcast episode, Charlie Bond provides an overview on:

• how trademarks are protected in the UK
• what can and cannot be registered as a trademark; and
• how trademarks can be infringed and remedies against an infringer

complemented with examples and practical steps for your brand protection.

You can find this episode and the accompanying transcript on our website: https://gowlg.co/3JnCCcu 

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Gowling WLG is an international full-service law firm working across a range of industry sectors including real estate, government, financial services, life sciences and technology. We operate across the world with offices in the UK, Europe, Canada and the Middle East.

We regularly talk about a broad range of topics that may be of interest to you. Subscribe to receive our latest articles, podcasts and webinars straight to your inbox: https://gowlg.co/35efH2r

Alternatively, you can view our full selection of insights and resources here: https://gowlg.co/3IwEr41

Want to get to know us? Follow us on:

LinkedIn: https://gowlg.co/3hqmatB Twitter: https://gowlg.co/35Do0nY Facebook: https://gowlg.co/3th2w8N Instagram: https://gowlg.co/3tEf2iq

This podcast may contain information of general interest about current legal issues, but does not give legal advice.

Infringement of intellectual property can take many forms on line including sale of counterfeit products, copying websites, or registering a domain name using an existing brand name.

So what can business do to mitigate the risk of infringement and stop the infringement if and when it does occur?

In this IP Basics podcast, Zoe Pearman, in our Brands, Advertising and Designs team (which is part of our Intellectual Property Team) provides useful hints and tips for businesses on dealing with brand infringement online, how to become aware of it and the steps and strategies to follow mitigate risk.

You can find this episode and the accompanying transcript on our website: https://gowlg.co/45n443e 

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Gowling WLG is an international full-service law firm working across a range of industry sectors including real estate, government, financial services, life sciences and technology. We operate across the world with offices in the UK, Europe, Canada and the Middle East.

We regularly talk about a broad range of topics that may be of interest to you. Subscribe to receive our latest articles, podcasts and webinars straight to your inbox: https://gowlg.co/35efH2r

Alternatively, you can view our full selection of insights and resources here: https://gowlg.co/3IwEr41

Want to get to know us? Follow us on:

LinkedIn: https://gowlg.co/3hqmatB Twitter: https://gowlg.co/35Do0nY Facebook: https://gowlg.co/3th2w8N Instagram: https://gowlg.co/3tEf2iq

This podcast may contain information of general interest about current legal issues, but does not give legal advice.

What is passing off? In its simplest form, passing off is when a business misleads customers (whether intentionally or unintentionally) into believing their goods or services were actually those of another business so as to benefit from the reputation another business enjoys.

A less familiar form of intellectual property right, passing off right applies to protect unregistered rights associated with a particular business, its goods or services. A very valuable asset for brand owners, this right protects 'goodwill' of an owner and protects a brand's value. 

In this IP Basics podcast episode, Lucy Singer, in our IP team, will provide you with a summary of the law of passing off, the different forms of passing off, how to prove it and how to best leverage on this unregistered right. 

You can find this episode and the accompanying transcript on our website: https://gowlg.co/3AAg5E8

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Gowling WLG is an international full-service law firm working across a range of industry sectors including real estate, government, financial services, life sciences and technology. We operate across the world with offices in the UK, Europe, Canada and the Middle East.

We regularly talk about a broad range of topics that may be of interest to you. Subscribe to receive our latest articles, podcasts and webinars straight to your inbox: https://gowlg.co/35efH2r

Alternatively, you can view our full selection of insights and resources here: https://gowlg.co/3IwEr41

Want to get to know us? Follow us on:

LinkedIn: https://gowlg.co/3hqmatB Twitter: https://gowlg.co/35Do0nY Facebook: https://gowlg.co/3th2w8N Instagram: https://gowlg.co/3tEf2iq

This podcast may contain information of general interest about current legal issues, but does not give legal advice.

In this episode of our "BAD" (Brands, Advertising and Designs) podcast series, we hear from Charlie Bond and Lucy Singer in our Intellectual Property (IP) team as they discuss the topic of the metaverse. 

In recent years, the metaverse has gained increasing amounts of awareness and attention. This has led to huge amounts of investment in the metaverse and it's estimated that the market will be worth a staggering $800 billion by 2024.

Get to grips with the basic terminology associated with the metaverse and what exactly this digital world involves and how it works. Once you're up to speed on the basics, the podcast has a more detailed look, exploring the different IP rights that are involved in the Metaverse as well as how to protect them. 

You can find this episode and the accompanying transcript on our website: https://gowlg.co/3MubieQ 

Gowling WLG is an international full-service law firm working across a range of industry sectors including real estate, government, financial services, life sciences and technology. We operate across the world with offices in the UK, Europe, Canada and the Middle East.

We regularly talk about a broad range of topics that may be of interest to you. Subscribe to receive our latest articles, podcasts and webinars straight to your inbox: https://gowlg.co/35efH2r 

Alternatively, you can view our full selection of insights and resources here: https://gowlg.co/3IwEr41 

Want to get to know us? Follow us on:

LinkedIn: https://gowlg.co/3hqmatB  Twitter: https://gowlg.co/35Do0nY  Facebook: https://gowlg.co/3th2w8N  Instagram: https://gowlg.co/3tEf2iq 

This podcast may contain information of general interest about current legal issues, but does not give legal advice.

In the second episode of our 'BAD' (Brands, Advertising and Designs) podcast series, we hear from James Stunt, in our EU, Trade and Competition team, as he explores the UK and EU sanctions regimes and their impact on intellectual property, as well as key considerations for IP rights holders.

This podcast will provide you with an overview of the key provisions of the UK and EU sanctions regimes and how these may impact dealings involving intellectual property rights, including licencing.

You can find this episode and the accompanying transcript on our website: https://gowlg.co/3YpYTL5 

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Gowling WLG is an international full-service law firm working across a range of industry sectors including real estate, government, financial services, life sciences and technology. We operate across the world with offices in the UK, Europe, Canada and the Middle East.

We regularly talk about a broad range of topics that may be of interest to you. Subscribe to receive our latest articles, podcasts and webinars straight to your inbox: https://gowlg.co/35efH2r 

Alternatively, you can view our full selection of insights and resources here: https://gowlg.co/3IwEr41 

Want to get to know us? Follow us on:

LinkedIn: https://gowlg.co/3hqmatB  Twitter: https://gowlg.co/35Do0nY  Facebook: https://gowlg.co/3th2w8N  Instagram: https://gowlg.co/3tEf2iq 

This podcast may contain information of general interest about current legal issues, but does not give legal advice.