Intelligent Artifice, formerly the Mobile User Acquisition Show

What do you do when your app's redesign provokes a massive user backlash - and your rating drops from 4.5 to 2.3? Mirela Cialai (Director of Mobile Marketing- Zinio) faced this challenge some time ago - here's the story of how she dealt with it and got Zinio's app ratings back to 4.5 (and Zinio back into the top 50 ranks in its category on iTunes).

Check out the full transcript and show notes here:
http://mobileuseracquisitionshow.com/episode/how-to-improve-an-apps-rating-from-2-3-to-4-5-with-mirela-cialai-director-of-mobile-marketing-zinio/

**

Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

**

Check out our podcast featuring inside stories of how technology evolves and grows:
http://HowThingsGrow.co

Facebook's split test functionality lets you run AB tests within the Facebook ads manager. Surely this should help you ascertain which ads perform well and which dont? Here are 3 reasons why we prefer & recommend not using this functionality.

Check out the full transcript and show notes here:
http://mobileuseracquisitionshow.com/episode/3-reasons-why-we-dont-use-facebooks-split-test-functionality/

**

Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

**

Check out our podcast featuring inside stories of how technology evolves and grows:
http://HowThingsGrow.co

One of the more common requests we get from smaller developers is to run ads on Google UAC. Unfortunately, Google UAC can take significant budgets to make work - in this episode we explain why this is the case - and provide some numbers to illustrate this.

Check out the full transcript and show notes here:
http://mobileuseracquisitionshow.com/episode/why-we-dont-run-google-uac-on-smaller-mobile-user-acquisition-budgets/

**

Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

**

Check out our podcast featuring inside stories of how technology evolves and grows:
http://HowThingsGrow.co

If you're starting out with mobile user acquisition on Facebook, what is the exact account structure that we recommend? This episode walks you through the 3 key components that matter the most.

Check out the full transcript and show notes here:
http://mobileuseracquisitionshow.com/episode/how-to-structure-your-first-facebook-ad-account-if-youre-an-indie-developer-with-limited-budgets/

**

Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

**

Check out our podcast featuring inside stories of how technology evolves and grows:
http://HowThingsGrow.co

Why you cant use UTM tags and cookies to attribute traffic on mobile -> and why a device ID based approach is effective.

Check out the full transcript and show notes here:
http://mobileuseracquisitionshow.com/episode/how-mobile-attribution-differs-from-web-attribution/

**

Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

**

Check out our podcast featuring inside stories of how technology evolves and grows:
http://HowThingsGrow.co

You’ve perhaps seen apps and games change icons for specific seasons and occasions. Cute, yes? Absolutely. Catchy? Certainly.

Do these really help or impact business or metrics? This episode explains how these icon swaps are impactful.

Check out the full transcript and show notes here:
http://mobileuseracquisitionshow.com/episode/the-non-obvious-benefits-of-icon-changes/

**

Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

**

Check out our podcast featuring inside stories of how technology evolves and grows:
http://HowThingsGrow.co

I’m very excited to introduce to you a brand new podcast - the mobile user acquisition show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. 

The mobile user acquisition podcast is presented by me - Shamanth Rao, mobile growth leader and the founder and CEO of the boutique growth consulting firm RocketShip HQ. 

Each episode includes strategies, tips and pointers from the leading edge of mobile user acquisition that can help you unlock tremendous growth for your app. I have some very interesting and exciting episodes lined up for you - and I'm excited to share those with you soon!

**

Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

**

Check out our podcast featuring inside stories of how technology evolves and grows:
http://HowThingsGrow.co