Intelligent Think

What does it take to write a business memoir? And how did Grant Baker's book become an instant bestseller in New Zealand?Two of our authors join Christina for a talk about what goes into the book process and how ghostwriting and editing fit in. This is an honest conversation about what it's really like to work with a ghostwriter, and how it feels to sit on the other side of a bestseller.Find out more about the panellists:Christina Wedgwood:Check out Intelligent Ink: https://www.intelligent.ink/Free Book Topic Test resource to discover how to choose the right topic for your book: https://intelligentink.systeme.io/boo...Grant Baker:Check out 'No Pit Stops: The Business of Going All In': https://bookhub.co.nz/p/no-pit-stopsStanley Henry:Check out The Attention Seeker: https://www.attnseeker.com/Stay in touch about his upcoming book: https://www.linkedin.com/in/stanleychenry/

Welcome to Intelligent Think, the podcast in which we explore what makes ideas great, how we can make our thinking better, and why it’s so important to share your ideas with the world.

In this episode, Christina and Verity chat with panelists Bill Sherman (COO of Thought Leadership Leverage) and Ana del Valle (Founder of Storygroove.ai) about:

* Whether AI belongs in the book journey and writing process

* How to ethically bring AI into your creative practise

* The risks and challenges AI is bringing to both authors and the publishing industry as a whole

We couldn’t have these incredible conversations on our own (no really, we couldn’t!), so massive thanks to:

* Bill Sherman - read his book The Thought Leadership Handbook here.

* Ana del Valle - download her free ebook AI-Assist for Creative Writers here.

* Our team at Intelligent Ink - download The Book Topic Test here.

* And you, for listening!

Welcome to Intelligent Think, the podcast in which we explore what makes ideas great, how we can make our thinking better, and why it’s so important to share your ideas with the world.

In this episode, Christina and Verity chat about:

* What people most often want their book to achieve – and the realities behind those expectations

* Why a book is an accelerator for your thought leadership (but doesn’t replace all the other activities!)

* How to connect your book strategically to your business, speaking, or consulting work

* The difference between writing a book to sell copies versus writing one to spark change and grow your influence

We couldn’t create this podcast on our own (no really, we couldn’t!), so massive thanks to:

* Lochana Media (video production)

* Geoff Ong (theme music: Massachusetts Avenue, published by Songbroker)

* Our team at Intelligent Ink

* And you, for listening!

Welcome to Intelligent Think, the podcast in which we explore what makes ideas great, how we can make our thinking better, and why it’s so important to share your ideas with the world.

In this episode, Christina chats with Emily Walker – creator, strategist, and guide for thought leaders and bestselling authors – about how to design a body of work that balances purpose, creativity, and commercial success. Together, they unpack:

* What a “body of work” really means and why it goes beyond just individual offers or projects

* How to reconcile purpose and profit so that your business sustains both you and your impact

* Why transformation comes from implementation, not just information

* The importance of authenticity in your product and offer design

* How understanding your people on a deep, human level leads to more meaningful impact

We couldn’t create this podcast on our own (no really, we couldn’t!), so massive thanks to:

* Geoff Ong (theme music: Massachusetts Avenue, published by Songbroker)

* Our team at Intelligent Ink

* And you, for listening!

Welcome to Intelligent Think, the podcast in which we explore what makes ideas great, how we can make our thinking better, and why it’s so important to share your ideas with the world.

In this episode, Christina chats with leadership coach, author, and blogger Suzi McAlpine about:

* The story behind “Beyond Burnout” – and why burnout isn’t an individual problem but an organisational one.

* How Suzi used her book to spark conversations, influence change, and grow her leadership work long after publication.

* The power of intuition, rest, and curiosity in shaping what comes next – including Suzi’s new research into what truly works in leadership development.

* Why the best leaders stay humble, ask good questions, and hold their assumptions lightly

We couldn’t create this podcast on our own (no really, we couldn’t!), so massive thanks to:

* Geoff Ong (theme music: Massachusetts Avenue, published by Songbroker)

* Our team at Intelligent Ink

* And you, for listening!

Welcome to Intelligent Think, the podcast in which we explore what makes ideas great, how we can make our thinking better, and why it’s so important to share your ideas with the world.

In this episode, Verity and Christina chat with Tui Fleming, leadership coach and author of Dear Mummy, You’re Important Too, about:

* How to access and trust your intuition, and why presence and deep listening are essential to be your best creative self;

* Practical ways to create both external and internal space;

* Strategies for externalizing self-judgment and expectations, turning them into playful tools instead of barriers;

* Using intuition during the book-writing process and how allowing thoughts and feelings to flow can guide authentic action;

* Plus Tui tells us about her brand new app that lets you access her wisdom anytime, anywhere – check it out at her website tuifleming.com

We couldn’t create this podcast on our own (no really, we couldn’t!), so massive thanks to:

* Geoff Ong (theme music: Massachusetts Avenue, published by Songbroker)

* Our team at Intelligent Ink

* And you, for listening!

Welcome to Intelligent Think, the podcast in which we explore what makes ideas great, how we can make our thinking better, and why it’s so important to share your ideas with the world.

In this episode, Verity chats with Erin Austin, a Harvard-educated attorney who helps experts protect and monetize their intellectual property in the rapidly changing landscape of AI and content creation. Together, they unpack what it means to create – and protect – original work in an era where machines can do both.

They cover:

* How AI is challenging long-standing copyright laws and blurring the lines of ownership.

* Why not all AI-assisted content is legally protectable – and what that means for creators and consultants.

* The ethical use of AI tools, including how to protect client confidentiality and uphold originality.

* Erin’s advice on choosing the right AI tools, staying compliant with upcoming regulations, and keeping human expertise at the centre of your work.

We couldn’t create this podcast on our own (no really, we couldn’t!), so massive thanks to:

* Geoff Ong (theme music: Massachusetts Avenue, published by Songbroker)

* Our team at Intelligent Ink

* And you, for listening!

Welcome to Intelligent Think, the podcast in which we explore what makes ideas great, how we can make our thinking better, and why it’s so important to share your ideas with the world.

In this episode, Verity and Christina dive into the why behind thought leadership – unpacking what makes sharing your ideas such a powerful tool for inspiring impact, collaboration, and generosity. Together they discuss:

* Why sharing your ideas matters – both for personal fulfilment and for making a wider impact

* How collaboration helps ideas grow stronger

* Overcoming the fear of being “self-promoting”

* The difference between thought leaders and influencers

* Why it’s okay (and often necessary!) to repeat your message until it hits the right person at the right time

We couldn’t create this podcast on our own (no really, we couldn’t!), so massive thanks to:

* Lochana Media (video production)

* Geoff Ong (theme music: Massachusetts Avenue, published by Songbroker)

* Our team at Intelligent Ink

* And you, for listening!

Welcome to Intelligent Think, the podcast in which we explore what makes ideas great, how we can make our thinking better, and why it’s so important to share your ideas with the world.

In this episode, Verity chats with PR consultant and founder of Chuckle Communications, Erin Huckle, about the evolving world of book publicity and how thought leaders can amplify their voices.

You’ll hear about:

* Erin’s journey from book publicist at HarperCollins to purpose-led PR consultant for authors and entrepreneurs.

* How the media landscape has shifted over the past 20 years – and what that means for authors today.

* Why a clear strategy (and knowing your audience) matters more than chasing big-name media logos.

* The importance of aligning your PR with your purpose, and how diverse voices can drive meaningful impact.

We couldn’t create this podcast on our own (no really, we couldn’t!), so massive thanks to:

* Geoff Ong (theme music: Massachusetts Avenue, published by Songbroker)

* Our team at Intelligent Ink

* And you, for listening!

Welcome to Intelligent Think, the podcast in which we explore what makes ideas great, how we can make our thinking better, and why it’s so important to share your ideas with the world.

In this episode, Verity and Christina chat about:

* The importance of book planning – and how it makes a difference during the drafting process

* Why you don’t save money by cutting corners

* The best (and the worst!) opportunities to make the writing journey more efficient

We couldn’t create this podcast on our own (no really, we couldn’t!), so massive thanks to:

Lochana Media (video production)

Geoff Ong (theme music: Massachusetts Avenue, published by Songbroker)

Our team at Intelligent Ink

And you, for listening!