Active Ingredient Podcast

Intentional PR + Brand Building Q&A


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This week's episode is all about PR and brand building. Once a month, I'll be sharing an episode on all things brand building and will answer any questions you have!


In This Episode, You Will Learn:

  • A bit about how I got into PR and why I started the Active Ingredient podcast (4:20)
  • Life grows externally in proportion to how stable it is inward (7:00)
  • PR is a long game (9:00)
  • What is PR at its core? (10:45)
  • How to create a compelling pitch (14:00)
  • How to know a founder or a brand is ready to invest in PR (17:40)
  • How to get into PR and brand building (23:40)


Sophie's Instagram: @sophieiweill

Follow us on Instagram: @ActiveIngredient 

  • Connect with the community on Geneva: HERE
  • Affiliate Marketing For Publicists

Hosted on Acast. See acast.com/privacy for more information.

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Active Ingredient PodcastBy Sophie Weill

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