This week's episode is with someone who I would 10000% put in the bucket of a founder who is also an artist. Someone who has and is actively alchemizing her pain and grief into both her purpose and her brand while creating beauty and connection in all that she does. We have Lily Geiger on the show today who is the founder of Figlia - an inclusive non-alcoholic aperitivo alternative that was born out of her desire to serve both humans who actively struggle with alcohol addiction by creating a non-alc product that did not taste like alcoholic beverages that we know as well as humans who are simply not wanting to drink as much but want to have a delicious alternative that feels special to drink out or at home. I fall in that second camp of people who simply feel better drinking way less and am so grateful for brands like Figlia that are meeting us where we're at, creating products we are proud to drink/be seen with, and just make it cool and acceptable to choose products that are better for you. 

In this episode we get into Lily's story living with a parent who struggled and lost his battle with alcohol addiction - what that's taught her, the grieving process, leaning on family, alchemizing pain into purpose and now this product, how it's changed her outlook on life and why she created Figlia. We also get into making sure we have a strong sense of our identity outside of the brands we are building and how that separation has helped keep her grounded and on path. 

From a branding/launching perspective we're getting into who exactly she's serving, how she bootstrapped to start and has built this business with her best friends, what marketing channels have worked, where she comes alive the most and of course - her process of remembering and returning to her child-like Self. 

If you want to try Figlia, here is their store locator: https://drinkfiglia.com/pages/stockists

Link to YouTube: https://www.youtube.com/@sophieiweill

Link to Sophie's IG: https://www.instagram.com/sophieiweill

Link to Active Ingredient's IG for clips: https://www.instagram.com/activeingredient

Link to Figlia: https://drinkfiglia.com/

Hosted on Acast. See acast.com/privacy for more information.

Active Ingredient is 6 years old today!!!! INSANITY. This week's episode I'm getting into the origins of Active Ingredient, why I loved/still love the medium of podcasting, how this all got started/why, the biggest lessons/skills from podcasting, my biggest takeaways from doing this for 6 years, my 4 favorite episodes/why and my intention for the show/the energy I'm looking to continue to co-create on here.

Link to video version of this episode: https://www.youtube.com/@sophieiweill/videos

Link to connect with me on IG: https://www.instagram.com/sophieiweill

Link to Active Ingredient's IG for intentional pod clips: https://www.instagram.com/activeingredient

Link to Gay Hendrick's Episode: https://podcasts.apple.com/us/podcast/expanding-our-capacity-for-abundance-and-moving/id1466712918?i=1000704430109

Link to Mimi Ghandour Episode: https://podcasts.apple.com/us/podcast/yoga-purpose-mental-health-showing-up-fully-with-mimi/id1466712918?i=1000708377647

Link to Lauren Roxburgh Episode: https://podcasts.apple.com/us/podcast/intuition-fascia-flow-and-liberation-with-lo-roxburgh/id1466712918?i=1000676472211

Link to Kiki and Pardo (sister + best friend) Episode: https://podcasts.apple.com/us/podcast/thank-you-erin-foster-with-kiki-weill-and-natalie-pardo/id1466712918?i=1000674691141

Hosted on Acast. See acast.com/privacy for more information.

I am joined by my business coach, Barbara Levin, for her second time on the pod and this time she's asking me all questions that have to do with brand building in a way that feels true to you and the why behind what you're creating.

Link to Barbara's first episode: https://podcasts.apple.com/au/podcast/uncertainty-is-where-the-magic-happens-with-barbara-levin/id1466712918?i=1000679813322

To connect with me: https://www.instagram.com/sophieiweill

Active Ingredient IG: https://www.instagram.com/activeingredient

Active Ingredient YouTube: https://www.youtube.com/@sophieiweill

To connect with Barbara: https://www.instagram.com/barbaraalevin

Hosted on Acast. See acast.com/privacy for more information.

This week's solo is about consciously creating and allowing for structures/frameworks that work for us and remembering that structures can actually liberate. This is coming from a person who loves/values freedom and fluidity above most things and is a topic that I think is so relevant to so many of us who work for ourselves or are building/co-creating our own lives. It's something I have been SO resistant towards and am finally ready to unlearn/step into. ENJOY <3

Link to my IG: https://www.instagram.com/sophieiweill

Link to Active Ingredient's IG for clips: https://www.instagram.com/activeingredient

Link to YouTube: https://www.youtube.com/@sophieiweill

Hosted on Acast. See acast.com/privacy for more information.

Yoga is and has been my #1 tool when it comes to recentering/grounding/connecting to myself and because May is mental health awareness month, I wanted to re-release this episode with my amazing yoga teacher and friend, Mimi Ghandour, all about the practice of yoga, what is actually happening inside during a yoga class, finding (remembering, rather) your real Self, releasing the care of what other people think, and committing to your self/continuing to show up no matter what. It really is the tool that I go back to over and over and over again through tougher seasons (as well as fab seasons!) and am so deeply grateful for the practice. Hope you enjoy <3

Link to the first episode with Mimi: https://podcasts.apple.com/us/podcast/making-hard-choices-for-an-easier-life-with-mimi-ghandour/id1466712918?i=1000552428872

Link to the most recent episode with Mimi: https://podcasts.apple.com/us/podcast/living-with-grief-while-transforming-it-into-purpose/id1466712918?i=1000672881809

Link to Mimi's IG: https://www.instagram.com/mimiyoga_official

Link to Sophie's IG: https://www.instagram.com/sophieiweill

Hosted on Acast. See acast.com/privacy for more information.

The guest of this week's show is with one of my favorite humans - we have my good friend and absolute force of nature in ​the advertising​ world, Karla Vitrone, ​on the show. ​Karla and I first met back in 2018 when she had just left the advertising world after working for some of the world's leading ad agencies ​like Wieden+Kennedy, Goodby Silverstein & Partners, and 72andSunny​ ​and had just ventured out to co-create one of the first-ever hormone-tracking apps, Moody, focused on empowering women with information on their hormonal cycles and fluctuations and how to best work in harmony with your hormones - a topic that is still very much top of mind for her now.

She is​ now a partner at Tangerine, an independent, female founded and owned ​recruiting company​ whose guiding principle is that WHO always beats WHAT and that people are the ultimate resource - she has placed top creative talent at the world’s most innovative and influential companies ​like Airbnb, Spotify, Expedia, Athleta,​ Lego, Warby Parker, OpenAI, The New York Times, Mother, Uncommon, BBDO, Droga5 and Blackstone​.

In 2020, Karla co-founded Tangerine’s sister company Revelry, a​ people-centered consultancy ​t​hat goes beyond talent placement—solving business challenges through people, chemistry, and culture. 

​Given her background, Karla has made it her mission to bridge the worlds of hormonal health and career performance and longevity for women in their perimenopausal and menopausal phases as her core belief is that we need women in power longer and that the lack of education, tools and support around what is happening to women's internal states and bodies during their perimenopausal and menopausal years is what is leading to women dropping out of the workforce between 40 and 50 simply because their symptoms are not recognized nor managed. 

In this episode we are getting into Karla's own journey navigating the advertising world, moving through feeling completely out of alignment, launching a fem-tech hormone tracking business to then stepping into a role that is at the intersection of all of her interests being a talent recruiter and advocate for women. We're getting into what is actually happening to women's bodies, misdiagnoses, and how this affects the future of leadership and we are getting into all things listening to your soul vs ego when it comes to making decisions in your career.

This episode is dedicated to Matthew Stewart <3

To connect with Karla directly: [email protected]

Link to Tangerine: https://www.tangerine-team.com/

Link to Moody App: https://apps.apple.com/us/app/moody-month-hormone-tracker/id1414905792

Link to my IG: https://www.instagram.com/sophieiweill/

Link to Active Ingredient's IG: https://www.instagram.com/activeingredient/

Link to Active Ingredient's YouTube: https://www.youtube.com/@sophieiweill

Hosted on Acast. See acast.com/privacy for more information.

In this solo we're getting into the practice of continuously checking in with yourself to see if what you're doing - from a personal and professional standpoint - still feels like you now. We're in a constant evolution that requires a consistent check in and in this episode I'm giving 4 examples of recent experiences I've had with creators/events/brands that have felt like humans that are absolutely creating in a way that feels JUST like them now and them alone.

It would mean so much to me if you could like this video, subscribe to the channel and/or leave a comment if you enjoyed it - I love to hear from the AI group so much :)

Below are links to ways to connect:

Link to my (Sophie's) IG: https://www.instagram.com/sophieiweill

Link to Active Ingredient's IG: https://www.instagram.com/activeingredient

Link to Piano Piano (my tableware brand): https://pianopianohome.com/

My email: [email protected]

Hosted on Acast. See acast.com/privacy for more information.

This is the first-time I've ever re-released an episode in the history of the show and I felt very called to bring it back up because it is precisely what I needed to hear at this moment in time myself.

We have my favorite author (and my favorite guest to-date) on the show this week, Gay Hendricks, talking about the Upper Limit Problem, our zone of genius and expanding beyond our current capacity. We're also getting into breath work, eating for vitality, choosing things in our life that will keep that light on versus dim it, the fear of being seen, why we self-sabotage, Gay's personal story and so much more.

Piano Piano Mother's Day 15% Discount with code ACTIVE at checkout: https://pianopianohome.com/

Link to The Big Leap: https://www.amazon.com/Big-Leap-Conquer-Hidden-Level/dp/0061735361

Link to Gay's Instagram: https://www.instagram.com/hendricks.gay/

Link to connect with me: https://www.instagram.com/sophieiweill/

Hosted on Acast. See acast.com/privacy for more information.

This week's solo is all about expanding our overall view on art and starting to see how some brands/founders are really artists.

Link to watch on Youtube: https://www.youtube.com/@sophieiweill

Link to AI's IG for Pod Clips: https://www.instagram.com/activeingredient

Link to my personal IG: https://www.instagram.com/sophieiweill/

Link to Piano Piano: https://www.instagram.com/pianopiano/

Hosted on Acast. See acast.com/privacy for more information.

This week's solo is all about returning back to our original intentions for the year now that we are 1/4 of the way in. Remembering, recentering and recommitting to our intentions even in the midst of some pretty wild and disorienting times. Sending you so much love <333

Full Video on YouTube: https://www.youtube.com/@sophieiweill

Link to my IG to connect: https://www.instagram.com/sophieiweill/?hl=en

Hosted on Acast. See acast.com/privacy for more information.