The Branding Fix

Intentional Social Media for Bloggers: Strategy Over Burnout


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Tired of creating endless social media content that gets you nowhere? We were too. For months, we burned ourselves out trying to build followers on every platform with no real strategy, posting the same content everywhere, and completely ignoring what actually works on each platform.

Then we made a crucial shift: we stopped chasing followers and started focusing on driving actual blog traffic. The transformation was incredible.

In this episode of The Branding Fix, we're sharing our complete social media strategy overhaul: how we went from scattered content creation to purposeful blog promotion, why understanding platform culture changed everything, and the exact approach that's now consistently driving readers to our blogs.

You'll learn how to audit your current social media approach, develop platform-specific strategies that actually work, and create content with a real purpose behind every post. No more posting just to post. this is about making your social media work for your blog.

Watch the video instead here: https://youtu.be/A_b-cEi2GU0

Timestamps:

00:00 Introduction: Our Social Media Struggles

00:55 The Old Way: What Wasn't Working

02:09 Burnout and the Mindset Shift

05:16 New Strategy: Promoting the Blog

07:42 Auditing and Analyzing Social Media

10:50 Conclusion and Next Steps

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The Branding FixBy Francesca & Victoria