Still playing the RFP game in 2025? In this eye-opening episode, I explore why RFPs might be holding you back from success.

From a shocking story about a major pharma company’s misguided attempt to “stop suppliers from making money” to practical strategies for breaking free from the order-taker trap, this episode is your wake-up call.

Whether you’re a buyer stuck in the RFP cycle or a seller tired of the pricing dance, this conversation will transform how you think about winning business.

Visit trstimson.com for more resources.

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Let’s face a hard truth: Rental prices in our industry are made up.

There’s no standard pricing model other than what a group of suppliers devolved through local competition. For instance, when every company in town rented the same item for $400 per week, that became the market price.

We convinced ourselves these prices were correct through three types of validation: customers paid them, supply chains accommodated them, and competitors copied them. But this pricing structure had no connection to real value or prices in other markets.

https://www.trstimson.com/updated-pricing-model/

The live events industry is at a crossroads, and I’ve made a difficult but necessary decision: I can no longer support the traditional rental-think business model.

I announced this in July of 2023, and over the past 18 months, I’ve worked tirelessly to help companies transition away from this outdated approach. Now, it’s time for me to focus on owners who are ready for real transformation.

https://www.trstimson.com/why-i-cant-support-your-old-model/

Recently, I worked with a business owner whose story might sound familiar.

Despite hearing clients tell him other owners would charge more for his services, he couldn’t bring himself to raise his prices past what he charged last year. Not because his clients wouldn’t pay it, but because he didn’t believe he was worth it.

This isn’t just about pricing, though. It’s a pattern I see repeatedly in our industry: imposter syndrome manifesting as fear-based decision-making.

Imposter syndrome means we don’t believe we deserve to succeed, so we create roadblocks for ourselves that lead to failure.

https://www.trstimson.com/unexpected-scalability-hack/

Stop chasing those massive “windfall” projects that stretch your team thin and trap you in a feast-or-famine cycle.

In this episode, learn why turning down business could be your smartest move in 2025. You’ll discover how to spot revenue patterns that hurt your profitability, build a sales funnel that attracts ideal clients, and price your services based on profit instead of desperation.

If your team hoards resources because they’re afraid of the next big project, this episode is for you. Get ready for actionable strategies to create sustainable growth and year-round profits.

Visit trstimson.com for more resources.

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Whenever I discuss marketing strategies with clients, the conversation inevitably turns to the buyer’s journey. Specifically, we explore how potential buyers find their way to that crucial entry point with your company — and what happens next.

The landscape is shifting. The traditional buyer’s journey that served us for decades is becoming obsolete, and live event businesses need to adapt their approach or risk falling behind in the new year.

https://www.trstimson.com/buyers-journey-in-2025/

Stop treating your business like a rental company.

In this week’s episode, discover how to transform your operation by rethinking your planning team — starting with just ONE key move that could revitalize your profitability.

Learn how to build killer showbooks, free yourself from constant firefighting, and scale your business without the chaos. Whether you’re running a five-person shop or a 50-person operation, this episode reveals the exact steps to reorganize your team for maximum impact and higher profits.

Time to make 2025 your breakthrough year!

Visit trstimson.com for more resources.

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The forecast looks bright for 2025, with many of my clients projecting revenue increases of 10–25% compared to 2024.

After experiencing some softness in the corporate events market during the latter half of this year, this projected growth presents opportunities — and a few hidden challenges.

Let’s explore four ways to capitalize on this growth while staying scalable and profitable.

https://www.trstimson.com/4-things-to-try-in-2025/

Think you’re running an AV business? Think again.

Get ready for some tough love as I break down three essential steps to transform your business in 2025 — including why your labor rates need a comma. Learn why doubling your replacement costs is crucial for scaling your business and why your best clients actually expect these changes.

Warning: This episode might just revolutionize how you price your services... but only if you’re ready to leave that rental mindset behind.

Visit trstimson.com for more resources.

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The “race to the bottom” is a mindset where businesses compete solely on price, sacrificing quality and value.

Think you’re not competing? Think again. Most companies are racing to the bottom — they just don’t realize it.

https://www.trstimson.com/value-in-honest-relationships/