At first glance, Brooke LeBlanc is not exactly the typical persona you’d expect to see for someone calling themselves sober. She’s young, she’s successful – in fact she is the CEO of a start-up in the non-alcohol space (Edge)– and she’s incredibly active.
But that’s kind of the point. Brooke has emerged as one of the leading voices in a new wave of sobriety. She has made the choice – as many others have - the forgo alcohol in her life, and that one healthy choice has had an incredibly positive impact - helping to drive success in other parts of her life – including in her professional, personal and even athletic pursuits.
In this episode, Greg and Brooke discuss:
(03:44) - Brooke's viral essay on sobriety (link below)
(06:15) - Alcohol as a way to fit in
(10:17) - The moment Brooke decided to quit alcohol
(13:32) - Sobriety as an identity
(18:12) - How people reacted to Brooke's sober identity
(23:47) - Alcohol as a ritual in our lives (and how to manage that)
(27:24) - The ever-growing list of substitutes for alcoholic beverages
(30:17) - Lessons learned from 1000 days sober
(35:17) - The incredible benefits from cutting out alcohol (personal, professional, athletic)
(40:23) - Two device nerds compare notes (Whoop, Eight Sleep, Oura, etc.)
(44:13) - Brooke's new business (Edge) combining sobriety, accountability & technology
(46:55) - Exceptions to not drinking?
(50:04) - One thing Brooke has figured out in life
Be sure to follow Brooke on Twitter @brookeleblanc and Instagram @mbrookeleblanc
Here's the mirror.xyz post the started it all for her: https://mirror.xyz/0x5D4f6a9f6a0dA05d317BC6a1D86B738d37AAC8b9/ZYQGheeBXQN4WbGx5HEt6XZKk_GC2w02hfaN5AJ1mgY
Very rough transcript of this episode:
https://share.descript.com/view/CMeeGKtXY77
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