Your company has just acquired or merged with another, and now it’s time to rebrand. How do you ensure buy-in from the C-suite to the mailroom? Devon Watson, Chief Marketing Officer for global fintech hardware and software provider Diebold Nixdorf takes us through the dos and don’ts of rebranding after a merger.

Diebold Nixdorf

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Commerce Now podcast

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Elevate Your Brand

Building an enduring brand for a professional sports franchise, especially when that franchise is closely associated with the league’s greatest player, is no easy task. Kevin Johnson, Senior Art Director for the Cleveland Cavaliers, talks about branding and art direction through four years of NBA Finals, including the 2016 Championship season, and making a branding pivot after the departure of an iconic, star player.

Be The Fight

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Building a cult following for America’s oldest quick service restaurant chain requires customer-focused nimble marketing. Kim Bartley, Vice President of Marketing " Site Development for White Castle, explains how the iconic brand has done just that.

Get Your Crave On!

Visit the Cravers Hall of Fame

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Elevate Your Brand

Moving up the ladder in the fast-changing world of marketing isn’t always easy. Eric Svenson, Vice President of Marketing at Newsy, an E.W. Scripps company, offers insights on staying nimble while pursuing a marketing career.

Be Informed, Not Influenced

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When your company’s marketing is focused on both B2B and B2G, you better make sure your SEO game is solid. Carrie Sinclair, Director of Global Communication Services for Honeywell Aerospace, takes us through the ins and outs of search marketing.

Honeywell Aerospace

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Elevate Your Brand

Large companies and legacy brands aren’t known for being very nimble, but Formica Corp. is an exception. Amy Falls Gath, Vice President of North American Marketing at Formica, explains how to execute a digital pivot.

Discover Formica

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Elevate Your Brand

Running a lean marketing program can be challenging, especially when your products can’t be marketed on traditional channels. Sean Lee, Vice President of Digital Marketing at Pure Romance, offers successful lean marketing strategies and tactics.

Spice Things Up

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Repositioning a well-established brand comes with a unique set of challenges. James Rigney has done it for Converse, Red Bull and GrubHub. Now he leads marketing for Thor Industries, the world’s largest manufacturer of RVs, including Airtstream.

Go Everywhere. Stay Anywhere

Love What You Eat

Get Your Wings

Choose Your Icon

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Elevate Your Brand

From chatbots to analytics, marketers have many tools to choose from when building a digital-focused program. In this episode, Ryan Pearson, Director of Digital Marketing, talks about the tools TSC Apparel uses in its B2B and B2C marketing programs.

TSC Apparel

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Elevate Your Brand

If you really want to unlock the potential of your marketing programs, compiling, interpreting and executing on data is key. In this episode, Tony Condi, Senior Director of Integrated Marketing Communications at Motorola Solutions, talks data analytics.

Motorola Solutions

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Elevate Your Brand