HCI 2011

Interaction Design: Serving Corporate Needs


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This paper looks at the ways in which professional interaction designers, despite the all too common rhetoric about serving humanity, end up uncritically serving corporate needs. It covers the conflict between the priorities of business and the goal of design; the influence of universities in setting students up to serve business interests; and how designers can resist by pursuing their own goals as radical professionals.
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HCI 2011By BCS, The Chartered Institute for IT


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