Colleen Babcock is Head of Partner Marketing at Rightmove, one of the UK’s most trusted and best‑loved brands.

In this episode we discuss:

• Learning that personal development isn’t selfish
• Re-branding and differentiation as the market leader
• Evolving Rightmove’s income streams
• Ensuring people remain central to the brand
• Why emotion matters in b2b marketing
• Why customer complaints are like a big dog
• Marketing Lessons from theatre
• The importance of ‘Interactive WTFs’

Colleen Babcock

Colleen Babcock leads the B2B marketing teams helping agents and developers grow through smarter, more effective marketing. With over 20 years in the property industry and more than a decade at a FTSE 100 brand, she combines a love of storytelling with a sharp strategic lens and a strong belief that even B2B marketing is always personal.

She’s known for building high‑performing teams, using data to guide decisions and turning brand strategy into commercial action - without losing the human touch (or her trademark energy). Alongside her leadership role, Colleen is a national media spokesperson on the housing and rental market, regularly appearing on Sky News, LBC and the BBC to make Rightmove’s insights clear, useful and never boring..

Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here: https://eximomarketingstrategy.com/interactive-wtf-with-colleen-babcock-strategy-sessions-podcast/