This interim summary brings together all the essential knowledge covered so far in the chapter on defining SMART goals and digital Key Performance Indicators. It is designed to consolidate your understanding before moving on to the evaluation quiz. R...

Interim summary: SMART key points & KPI

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Interim summary: SMART key points & KPI

Interim summary: SMART key points & KPI