Interior Design Deconstructed

In this episode, I sit down with social media strategist Jenna George, founder of The Social Refinery, to explore what it really takes to build a powerful, authentic, and effective presence online—especially for creative professionals like interior designers. Jenna shares the foundational elements of a strong social media strategy, how to consistently generate engaging content, and how to build real community beyond just likes and followers.

We also dive into how service-based businesses can use social media to attract qualified leads, which platforms are worth your time, and the key metrics you should be tracking. Plus, Jenna unpacks the role of personal branding, paid advertising, and common pitfalls to avoid in your digital marketing efforts.

Whether you're just starting out or looking to elevate your online presence, this episode is packed with actionable insights to help your brand grow with purpose and clarity.

Link to Jenna's website where you can find a lot of resources:

-https://thesocialrefinery.co.uk/

-Instagram- https://www.instagram.com/socialrefinery_jenna/?hl=en

On interior design deconstructed website we have a module devoted specifically to marketing and social media for interior designers, check it out below:

https://interiordesigndeconstructed.co.uk/more-courses/marketing-in-interior-design/

"How can designers overcome the fear of rejection and become super confident?” 

This is just one of the game-changing questions I asked confidence and storytelling expert Debbie Bryan in episode 7 of Interior Design Deconstructed.

Debbie Bryan is an award-winning speaker and visibility strategist, featured by the House of Lords, TEDx, and brands like L’Oréal for her powerful work helping entrepreneurs turn adversity into authority. Known for her no-fluff approach, she’s on a mission to help creatives and leaders be seen, be heard, and get paid for who they really are, not who they think they have to be.

If you'd like to work with Debbie, visit her website:

https://www.debbiebryancoach.co.uk/

If you'd like 1-2-1 or group coaching to help you navigate your interior design business challenges, get in touch with me through the website:

https://interiordesigndeconstructed.co.uk/coaching-reviews/

In this inspiring episode, I sit down with Matteo Bianchi, the visionary founder of Matteo Bianchi Studio and Daruma Design — a globally recognised interior design practice with over 150 successful projects across the world.

Matteo takes us on a journey through the early days of launching his studio and shares how his passion for interiors organically expanded into the world of product design, resulting in a striking range of furniture, lighting, wallpapers, and accessories. We delve into the creative process behind some of his favorite pieces and what makes them truly special to him.

As one of the most celebrated lecturers at Chelsea College of Art, Matteo also opens up about mentoring the next generation of designers. His career tips for aspiring creatives are not only practical but incredibly motivational — a must-hear for anyone looking to break into the design industry.

Tune in for a masterclass in creativity, entrepreneurship, and timeless design thinking.

Daruma Design website: https://www.darumadesign.co.uk/

Instagram: https://www.instagram.com/darumadesignstudio/

If you'd like to build your interior design business, check my website where you will find a wide variety of materials to support you- courses, coaching, reviews and templates.

https://interiordesigndeconstructed.co.uk/

In this inspiring episode, I’m joined by Kate Greunke, founder of The Socialite Agency, to dive deep into authentic and sustainable marketing strategies for creative entrepreneurs—especially those just starting out in the interior design industry.

Kate shares her journey of launching The Socialite Agency and the mission behind it, as well as the bold decision to delete her business's social media accounts in favour of focusing entirely on email marketing. She opens up about why email is such a powerful tool, how it drives real connection and results, and why it’s absolutely worth your time.

We also explore the world of lead magnets—what they are, why they matter, and how to create one that actually converts. For our audience of aspiring interior designers, Kate offers practical, no-fluff marketing advice, along with some common traps to avoid when building your brand.

Whether you're social-media-weary or just starting to craft your marketing plan, this episode is packed with value you won’t want to miss.

Learn more about the Socialite Agency: https://www.katethesocialite.com/

Love what you’re hearing? This episode is part of Interior Design Deconstructed—the podcast where we peel back the curtain on the business of design. Visit www.interiordesigndeconstructed.co.uk to explore my best resources.

Want to dive even deeper into marketing? Check out our dedicated Marketing Module—created specifically for interior designers. Learn how to master social media, email marketing, ideal client strategies, and more. All available now on the website.

Please give a warm welcome to Gail Doby, co-founder of Pearl Collective, business strategist, profitability powerhouse, and the author behind Business Breakthrough.

With 20 years of experience running her own design firm — and degrees in Finance, Banking, and Interior Design — Gail helps design businesses boost profitability (sometimes by over 500%!) through systems, strategy, and smart decision-making.

In this episode, Gail shares why systems are the often-overlooked backbone of any successful creative business, especially in the interior design world where passion can sometimes overtake process. We dive deep into the biggest challenges designers face, the importance of defining your business model from the very beginning, and why mindset might just matter more than strategy.

We also explore:
-The power of systems and structure in a creative business
-Common roadblocks designers hit (and how to move past them)
- How mindset can shape — or stall — your success
-Why knowing your ideal client is a non-negotiable
- Whether building a team is the right move for you

Whether you’re a solo designer or growing a full-scale firm, this episode is packed with insights that will challenge and inspire you to build a business with intention — and profit.

🎧 Tune in now and start designing your business breakthrough.

Find more about Pearl Collective: https://thepearlcollective.com/

If you're an emerging interior designer, you can find out more about how to build your business here:

https://interiordesigndeconstructed.co.uk/

Join Katie Malik and Salimah Mamdani in conversation about how to become a fully booked designer!

Salimah, the founder of a Fully Booked Designer shared her insights and strategies on how to start running a profitable business and attract ideal clients.  

Salimah is bringing her design industry experience along with strategic marketing and leadership expertise to interior designers, so they can scale their business quickly and sanely with proven strategies and a team of coaches to support them.

Designers, don't miss this one.

Find out more about Fully Booked Designer here: https://www.fullybookeddesigner.com/

If you're an emerging interior designer, learn more about how you can start building your business here:

https://interiordesigndeconstructed.co.uk/

In this episode, I’m joined by Cinzia Moretti, co-founder of Moretti Interior Design and Business & Interiors. Cinzia shares her inspiring journey—from launching her own interior design business to co-founding Business & Interiors.

We dive into what it takes to expand your interior design business internationally, the biggest challenges entrepreneurs face when starting and running their own interior design studios, and practical strategies to overcome them. Cinzia also reveals the power of defining your ideal client and what a signature service truly means.

Tune in and let us know your thoughts in the comments

If you're looking to join a thriving community support network, check Business & Interiors instagram page:

https://www.instagram.com/businessandinteriors/

To see Cinzia's work, visit:

https://morettiinteriordesign.com/about-us/

To learn how to structure and market your business effectively, check out my course:

https://interiordesigndeconstructed.co.uk/my-library/

Join Katie Malik and Christopher Clowes in conversation about digital marketing strategies. Learn how:

- a small design firm or independent interior designers compete with larger firms using digital marketing;

- interior designers can improve their website's SEO to attract more clients organically;

-the top three elements of a high-converting interior design website;

-to use articles and blogs for an interior design business;

-to avoid some common mistakes interior designers make when running paid ads;

To check HC Media work go to:

https://hcmediagroup.co.uk/

If you're an emerging interior designer, learn how to build your business well right from the start, check:

https://interiordesigndeconstructed.co.uk/