Your brand is only as strong as your employees’ ability to deliver it.

In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri shows how great brands activate their strategy internally — turning employees into culture carriers and brand builders.

Learn how Zappos, Airbnb, Decathlon, and Atlassian embed brand values into hiring, rituals, leadership, and CX — and how you can do the same with a step-by-step framework.

Next up: Co-Branding and Strategic Partnerships — how brands collaborate to scale faster and smarter.