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Brittany Soinski, otherwise known as the Captain of Onboarding Awesomeness, has served as a trusted advisor to several CS organizations over the last 10 years. She has a special passion for building best-in-class customer onboarding programs from the ground up, which is exactly what she’s busy doing as a Manager of Onboarding at Loom, the video and screen recording software we and probably a lot of our listeners use daily.
At Loom, she takes a consultative approach to onboarding that extends to two distinct groups: the internal CS team and Loom's customers. Notable projects include re-architecting the Sales to CS handoff process, creating a comprehensive change management toolkit, and being emcee and webinar presenter every single week.
In this episode, we discuss:
• internal enablement and why it's the most underrated Operations role
• redesigning customer onboarding programs
• Brittany's framework for human-centered design: empathize, define, ideate, prototype, test
• getting buy-in through feedback loops
• async vs. synchronous communication
• when to use Loom vs. when to use a Tango vs. when to hold a meeting
Like what you heard? Subscribe, leave us a review, and let us know who in Operations, IT, and Enablement should be our next guest.
By Tango5
1212 ratings
Brittany Soinski, otherwise known as the Captain of Onboarding Awesomeness, has served as a trusted advisor to several CS organizations over the last 10 years. She has a special passion for building best-in-class customer onboarding programs from the ground up, which is exactly what she’s busy doing as a Manager of Onboarding at Loom, the video and screen recording software we and probably a lot of our listeners use daily.
At Loom, she takes a consultative approach to onboarding that extends to two distinct groups: the internal CS team and Loom's customers. Notable projects include re-architecting the Sales to CS handoff process, creating a comprehensive change management toolkit, and being emcee and webinar presenter every single week.
In this episode, we discuss:
• internal enablement and why it's the most underrated Operations role
• redesigning customer onboarding programs
• Brittany's framework for human-centered design: empathize, define, ideate, prototype, test
• getting buy-in through feedback loops
• async vs. synchronous communication
• when to use Loom vs. when to use a Tango vs. when to hold a meeting
Like what you heard? Subscribe, leave us a review, and let us know who in Operations, IT, and Enablement should be our next guest.

5 Listeners