Chris Wallace is the Co-Founder and President of InnerView, a marketing consulting firm that helps companies align their brand and product stories with their customer-facing teams. At InnerView, Chris draws from his nearly 20 years of sales, marketing, and corporate leadership to help companies engage their frontline teams in new ways, producing improved customer experiences and better financial results.https://innerviewgroup.com/ 

00:00 - 01:49 Welcome to The Marketing Expedition podcast! 

01:49 - 02:57 Welcome this weeks guest Chris Wallace 

02:57 - 04:54 Chris early life 

04:54 - 08:08 Culture and Branding 

08:08 - 09:48 The best advice 

09:48 - 14:23 Measure what you treasure 

14:23 - 15:37 Informing vs. Convincing 

15:37 - 17:25 What inspired Chris 

17:25 - 20:58 Marketing Campaigns 

20:58 - 23:12 Resources for you! 

23:12 - 25:58 Looking towards the future 

25:58 - 28:54 Navigating marketing during a pandemic 

28:54 - 32:57 Zoom in 2020 

32:57 - 34:44 Being an adjunct professor 

34:44 - 36:16 Final Thoughts 

36:16 - 37:46 How to get a hold of Chris: https://www.linkedin.com/in/christopherewallace/ 

37:46 - 38:05 Thanks for listening to the Marketing Expedition Podcast 

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