By Rhea Allen, CEO, Peppershock Media
5
1818 ratings
The podcast currently has 221 episodes available.
Marcia Macomber is an award-winning website designer, marketing strategist, author, speaker, and radio host. For over 25 years, she has led successful digital and print campaigns at her design and marketing studio. Since 2015, Marcia has hosted the Morning Show on KSVY Sonoma 91.3 FM, discussing topics from housing to personal wellness with global guests. As a strong advocate for women’s rights, she co-founded Wine Women, a nonprofit for women in the wine industry, where she served as the founding Marketing Director and co-host of the Wine Women Radio Hour show and podcast.
00:00 - 00:23 "If you want to create a website, get really well organized. You will save money. You want to know what your objectives are, your mission. Get very clear because then when you are shopping for a website designer, you will have a better sense of whether that designer is a good match to your mission.” — Marcia Macomber
00:24 - 00:43 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:44 - 02:10 Marcia’s Bio
02:11 - 16:55 Marketing Essentials Moment: Marketing Terms that You Need to Know Part 3
16:56 - 20:07 Welcome to the show, Marcia!
20:08 - 24:23 Trends in Logo and Website Design
24:24 - 29:08 Case Study: Improving Client’s Website SEO
29:09 - 30:54 AI Optimization
30:55 - 33:43 Client Communication and Tools
33:44 - 36:21 Importance of Website Security
36:22 - 39:24 Challenges with Technology and Scams
39:25 - 40:11 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this! Visit: https://www.peppershock.com/product/billie-razors-offer
40:12 - 45:58 Favorite Radio Show Interviews
45:59 - 49:43 Marsha’s Career Path and Marketing Journey
49:44 - 55:20 Listening to Clients and Adapting Strategies
55:21 - 57:06 Tune in to KSVY 91.3 FM Sonoma at ksvy.org. Reach out to Marcia at [email protected]
57:00 - 59:46 Ask the Experts!
59:47 – 1:00:36 Thank you so much, Marcia! Share this podcast, give us a review, and enjoy your marketing journey!
1:00:37 – 1:01:23 Join themarketingexpedition.com today!
#SEO #SearchEngineOptimization #DigitalMarketing #AI #ArtificialIntelligence #WebsiteDesign #GrowthStrategies #Keywords #ContentMarketing #VoiceSearchOptimization #InfluencerMarketing #MobileTraffic
Armando Leduc is a powerful figure in the entertainment industry known for his outstanding performances in Hollywood films and television shows. Armando's versatility shines through as he effortlessly transitions between various genres, bringing authenticity and depth to every character he portrays. Beyond acting, Armando showcases his entrepreneurial skills through his successful production company, Leduc Entertainment, focusing on personal branding and helping visionaries build their brands.
00:00 - 00:24 "If you start living authentically through the content that you produce and you really understand who you are and what you’re to do, your purpose, and your vision and mission, well then, when you create content, it’s so much more resonant. It’s so much more captivating and engaging, and people want to watch that. But if you’re creating content around something superficial, you’re going to notice the engagement goes down." — Armando Leduc
00:25 - 00:43 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:44 - 03:02 Armando’s Background
03:03 - 15:00 Marketing Essentials Moment: Marketing Terms
15:01 - 17:37 Welcome to the show, Armando!
17:38 - 22:38 Personal Branding and Business Identity
22:39 - 28:17 The Impact of Authentic Content
28:18 - 29:40 Mindset and Belief in Yourself
29:41 - 30:31 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.
30:32 - 39:24 Visionaries and Idea Implementation
39:25 - 46:20 Resources for Good Listening and Reading
46:21 - 48:10 Human Connection
48:11 - 52:47 Building Credibility and Trust
52:48 - 53:42 Reach out to Armando - https://www.linkedin.com/in/armando-leduc-16ba4940/
53:43 - 54:24 Spaghetti on the Wall Podcast - https://www.leducentertainment.com/spaghetti-on-the-wall-podcast/
54:25 – 55:29 Thank you so much, Armando! Share this podcast, give us a review, and enjoy your marketing journey!
55:30 – 56:16 Join themarketingexpedition.com today
#ContentMarketing #SEO #SearchEngineOptimization #VideoProduction #Branding #PersonalBranding #Authenticity #GrowthStrategies #BusinessGrowth #SocialMediaMarketing #PodcastProduction
Nathan Yeung brings over a decade of experience in advertising and advising B2B businesses on their marketing strategies. Nathan shares his journey from studying marketing to becoming a VP of finance, a management consultant, and eventually founding his own agency, Find Your Audience. He discusses the complexities and nuances of marketing, emphasizing the importance of both strategy and tactical execution. Nathan's agency has grown to a team of 25 people over seven years, providing comprehensive marketing services to various clients, including acting as the full marketing department for some.
00:00 - 00:13 “Everyone thinks they know what they're doing. And that's fine. But, you know, I think marketing is far more nuanced. And I think also marketing is incredibly complex. I think it's probably one of the more complex departments in any organization, in any industry.” — Nathan Yeung
00:14 - 00:31 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:32 - 01:08 Nathan’s Background
01:09 - 07:54 Marketing Essentials Moment: Marketing Terminology
07:55 - 09:46 Welcome to the show, Nathan!
09:47 - 12:58 Starting “Find Your Audience”
12:59 - 16:58 Trust and Empowerment in Client Relationships
16:59 - 18:09 Agency vs. In-House Marketing
18:10 - 20:26 Ideal Marketing Team Structure
20:27 - 21:27 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.
21:28 - 25:22 Success Stories and Building Process
25:23 - 27:45 Demand Generation Strategies
27:46 - 30:01 Channel Specialization
30:02 - 35:43 Sales vs. Marketing Touchpoints
35:44 - 38:57 Tools and Metrics for Measuring KPIs
38:58 - 40:29 B2B Businesses
40:30 - 43:02 Visit: Find Your Audience - https://findyouraudience.online/
43:03 - 45:50 Positioning and Avoiding the Middle
45:51 – 46:23 Thank you so much, Nathan! Share this podcast, give us a review, and enjoy your marketing journey!
46:24 – 47:09 Join themarketingexpedition.com today!
#B2BMarketing #B2B #MarketingStrategies #DigitalMarketing #MarketingTips #FindYourAudience #BusinessTips #ProcessOptimization #Specialization #MarketingTerminology #DemandGeneration #MarketingTouchpoints #KPIs
Chris Benetti is the owner of Smart Author Media and an expert in book marketing. Chris has an impressive track record, having helped his clients generate over $20 million in sales from their books and digital offers. In 2023 alone, he sold over 19,000 books for his clients.
00:00 - 00:19 “Make sure that you have a good offer that people are buying already and a funnel can amplify that. I wouldn't look through a funnel as a one-stop solution for you that's going to change all your problems. I would just say like it's a good amplification tool. And if you can't convert someone into your offer now, then a funnel isn't going to change that generally.” — Chris Benetti
00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:39 - 01:18 Chris’ Bio
01:19 - 07:22 Marketing Essentials Moment: 2024 Trends in LinkedIn
07:23 - 10:07 Welcome to the show, Chris!
10:08 - 14:43 Key Elements of a Successful Funnel
14:44 - 16:44 Examples of Effective Offers
16:45 - 20:10 Client Success Story
20:11 - 24:39 Ad Strategies and Retargeting
24:40 - 25:39 Creating Effective Front-End Offers
25:40 - 26:30 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast.
26:31 - 29:08 Ad Spend and Campaign Strategies
29:09 - 30:58 Importance of Offer Alignment
30:59 - 33:36 Advice for First-Time Funnel Creators
33:37 - 36:41 Resources for Learning
36:42 - 38:29 Advice for Marketing Students
38:30 - 39:00 Connect with Chris. Visit: Smart Author Media - https://smartauthormedia.com/
39:01 – 39:26 Thank you so much, Chris! Share this podcast, give us a review, and enjoy your marketing journey!
39:27 – 40:15 Join The Marketing Expedition Community today!
Mark Carpenter is a seasoned storyteller and co-author of the bestselling book "Master Storytelling: How to Turn Your Experiences into Stories that Teach, Lead, and Inspire." Mark shared his insights on the power of storytelling in business and how it can be used as a leadership skill to connect, teach, lead, sell, and inspire.
00:00 - 00:14 “We know storytelling works. We all love a good story. But we're not as intentional about it in business. I think sometimes we discount storytelling as, — "Well, that's too light and fluffy for business." — But this is how we connect as human beings.” — Mark Carpenter
00:15 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:34 - 01:10 Mark’s Background
01:11 - 16:45 Marketing Essentials Moment: Becoming Your Own Business
16:46 - 18:07 Welcome to the show, Mark!
18:08 - 19:03 Transition from Corporate to Teaching Storytelling
19:04 - 21:16 Success Stories: Financial Services Leadership Retreat
21:17 - 22:24 The Impact of Storytelling on Team Alignment
22:25 - 24:33 Success Stories: Utility Company Annual Event
24:34 - 25:14 Turning Values into Behaviors
25:15 - 26:05 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.
26:06 - 29:25 The Brain Science Behind Storytelling
29:26 - 31:44 The Power of Customer Testimonials
31:45 - 33:33 Turning Experiences into Compelling Stories
33:34 - 36:29 Three-Step Storytelling Process
36:30 - 41:01 The Role of Humor in Storytelling
41:02 - 41:41 Practicing Storytelling as a Skill
41:42 - 42:33 Connect with Mark
42:34 – 42:24 Thank you so much, Mark! Share this podcast, give us a review, and enjoy your marketing journey!
42:25 – 45:11 Join themarketingexpedition.com today!
#Storytelling #Leadership #Branding #Teach #Lead #Sell #Inspire #DigitalAdvertising #WordOfMouthAdvertising #CustomerTestimonials #PublicRelation #NetworkingEvents
Samir Balwani is the CEO and founder of QRY, a media agency that specializes in helping e-commerce and DTC brands accelerate their growth. Samir is a seasoned marketing strategist with over 15 years of experience, having held high-level positions at companies like PMK, BNC, Stylecaster, and American Express.
00:00 - 00:25 "We talk a lot about how creative is really important in the advertising world, and it is, and I don't want to downplay it at all, but I actually am going to take the step back and say messaging is going to be even more important because we're going to enter into that stage where because we can't target as well as we used to be able to, we'll have to create creative that resonates with the audience we want it to and doesn't resonate with the audience we don't want it to."— Samir Balwani
00:26 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:45 - 01:25 Samir’s Bio
01:26 - 09:30 Marketing Essentials Moment: Uncovered and Discovered Strategies for Business Growth
09:31 - 10:34 Welcome to the show, Samir!
10:35 - 15:33 Five Stages of E-commerce Success
15:34 - 20:37 Importance of First-Party Data
20:38 - 23:42 Adapting to Changes in Digital Advertising
23:43 - 25:11 Role of AI in Marketing
25:12 - 29:32 Case Study: Success Story with a Consumer Goods Brand
29:33 - 32:10 Balancing Risk and Innovation in Marketing
32:11 - 33:03 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast.
33:04 - 36:29 Advice for Aspiring Digital Marketers
36:30 - 38:30 Marketing Strategies for QRY – Visit: https://www.weareqry.com
38:31 - 42:08 Staying Ahead in the Marketing Industry
42:09 - 42:36 Reach out to Samir
42:37 – 43:05 Thank you so much, Samir! Share this podcast, give us a review, and enjoy your marketing journey!
43:06 – 43:51 Join The Marketing Expedition Community today!
Max Gomez Montejo is a seasoned digital marketing leader with a strong background in developing strategic marketing solutions for diverse industries such as e-commerce, subscription services, travel, telco, and B2B. Currently serving as the Chief Marketing Officer at Next Net Media, Max leverages his expertise in data-driven decisions and technology to deliver innovative solutions and foster collaboration within teams.
00:00 - 00:10 "Content is not only text, content is an image, it's a video, it's a piece of maybe metadata, a title. Everything that you can place on a website is your content."— Max Gomez Montejo
00:11 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:31 - 01:10 Max’s Background
01:11 - 06:00 Marketing Essentials Moment: Booking Tool — Automating Your Marketing
06:01 - 08:24 Welcome to the show, Max!
08:25 - 10:00 Evolution of Digital Marketing
10:01 - 15:08 Open AI and Search Trends
15:09 - 18:42 Giving Value in Content
18:43 - 21:07 Evolution of SEO Practices
21:08 - 26:28 Tools for Keyword Research
26:29 - 27:29 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. Visit: peppershock.com/product/hello-audio
27:29 - 31:00 Future Trends in Marketing
31:01 - 33:38 Industry Standards and Benchmarks
33:39 - 40:27 Quality Backlinks and Domain Authority
40:28 - 42:10 Voice Search Optimization
42:11 - 46:10 Advice for Aspiring SEO Professionals
46:11 - 46:55 Reach out to Max: Visit Next Net Media
46:56 – 48:23 Thank you so much, Max! Share this podcast, give us a review, and enjoy your marketing journey!
48:24 – 49:10 Join The Marketing Expedition Community today!
#DigitalMarketing #SEO #SearchEngineOptimization # Automating #AI #ArtificialIntelligence #Innovation #GrowthStrategies #Keywords #ContentMarketing #Backlinks
Brent Keltner, Ph.D., is the founder and president of Winalytics LLC. Brent brings a unique perspective to the marketing and sales landscape, drawing on his extensive background as a revenue leader and his early career as a social scientist. His insights into buyer personalization and creating effective buyer journeys are invaluable for anyone looking to accelerate their revenue growth.
00:00 - 00:23 "Now, what you need to do is create content. You need to create sequences and campaigns around that. So, the question is, what's your best messaging? But what's your best content? Because we know content tells a story. And so, we talk about content journeys as one of your key plays. Anytime you have a personalization category, you need a content journey that guides the buyer journey." — Brent Keltner
00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:43 - 02:25 Brent’s Bio
02:26 - 13:35 Marketing Essentials Moment: Tips on how to get hired at an advertising agency
13:36 - 16:32 Brent, Welcome to the show!
16:33 - 20:34 Revenue Leader
20:35 - 25:55 Measuring Success
25:56 - 29:39 Building Marketing and Sales Playbooks
29:40 - 31:41 Accelerating Word of Mouth
31:42 - 32:42 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.
32:43 - 35:59 Brent’s Entrepreneurial Journey
36:00 - 39:11 Future Growth and Industry Trends
39:12 - 39:48 Reach out to Brent on LinkedIn or visit Winalytics
39:49 - 42:33 Importance of Personalizing Interactions for Success
42:34 – 43:06 Thank you so much, Brent! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])
43:07 – 43:52 Join The Marketing Expedition Community today!
#WordofMouth Advertising #IndustryTrends # RevenueLeader #SalesLandscape #Authenticity #MarketingCampaign #BusinessStrategy #GrowthStrategies #BrandMessaging #ContentMarketing #AdvertisingAgency
Allyns Melendez serves as CEO at HR Transformed and COO at a national public relations firm. She has 25 years of human resources and business management experience and helps businesses understand the necessary tactics that will help develop, train, educate, and motivate their employees.
00:00 - 00:10 "Culture is, like I said, signal strength. The signal strength of these people create the culture, whether it's a weak signal or a strong signal. All those signals together is your culture." — Allyns Melendez
00:11 - 00:29 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:30 - 02:11 Allyns’ Background
02:12 - 08:15 Marketing Essentials Moment: When to Hire an Agency
08:16 - 10:02 Welcome to the show, Allyns!
10:03 - 12:01 Transformative Purpose in HR
12:02 - 17:08 Identifying Signal Strengths in Organizations
17:09 - 21:41 Performance Management and Communication Styles
21:42 - 29:09 Employee Feedback and Retention
29:10 - 30:00 Nadine West has awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West.
30:01 - 35:41 Predictive Analytics for Turnover
35:42 - 41:17 Implementing a Four-Day Workweek
41:18 - 44:13 Employee Motivation and Role Elevation
44:14 - 48:36 HR Trends and Public Conversations
48:37 - 51:06 Encouraging Interest in HR
51:07 - 51:59 Visit HR Transformed - https://www.hrtransformed.com/
52:00 – 52:55 Thank you so much, Allyns! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])
52:56 – 53:42 Join The Marketing Expedition Community today!
#CompanyCulture #CorporateBranding #EmployeeRetention #Communication #HRtrends #EmployeeManagement #BusinessStrategy #GrowthStrategies #PublicRelations #HumanResources #AdvertisingAgency
Faruk Heplevent is a creative force in the automotive marketing industry. He founded The Scope—an innovative company that uses cutting-edge CGI technology to create incredible images for vehicle launches and advertisements. With a portfolio including top car brands and prestigious awards, Faruk is a leader in his field.
00:00 - 00:13 "Therefore, I'm a big fan of all the tech development, up to AI, honestly. Because in the end, it's all technology that is enabling creatives to output their vision, ideally." — Faruk Heplevent
00:14 - 00:32 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:33 - 01:58 Faruk’s Bio
01:59 - 17:43 Marketing Essentials Moment: Getting Ready to Hire an Agency
17:44 - 18:50 Faruk, welcome to the show!
18:51 - 22:48 Transition to CGI
22:49 - 24:48 Career Highlights
24:49 - 31:03 The Impact of Photorealistic CGI
31:04 - 35:55 The Evolution of Marketing Beyond the Automotive Industry
35:56 - 40:36 Award-winning Advertising Campaigns
40:37 - 49:09 The Rise of Virtual Reality and Metaverse in Marketing
49:10 - 53:10 The Future of Previsualization in Sales and Marketing
53:11 - 56:24 Principles of Design
56:25 – 1:00:49 Creating virtual worlds and authenticity
1:00:50 – 1:01:42 Reach out to Faruk at: https://www.linkedin.com/in/farukheplevent/
1:01:43 – 1:02:08 Thank you so much, Faruk! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])
1:02:09 – 1:02:55 Join The Marketing Expedition Community today!
#CGI #ComputerGeneratedImagery #Innovation #CGphotography #CGIDrivenMarketing #CarPhotography #Branding #AI #ArtificialIntelligence #MetaverseMarketing #AdvertisingAgency
The podcast currently has 221 episodes available.