Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Jason Kramer founded Cultivize, a CRM consulting firm specializing in lead-nurturing strategies and technology. With 15 years of experience running a creative agency, Jason identified revenue gaps in marketing and sales funnels for distributors, service providers, marketing agencies, and manufacturers. He launched Cultivize to provide customized CRM solutions, empower businesses to improve productivity, amplify lead conversions, and provide detailed insights on customer journeys from the top of the funnel to the sale. When not strategizing in CRM, he enjoys family time with his wife, two kids, and two dogs in their lively New York home and, when it’s warm, cruising on the Hudson River.

00:00 - 00:18 "So a lot of times companies will buy software for pain points they have today, but they don't think about in the future what those future pain points might be. So then they outgrow that platform sometimes very quickly. And Rhea, you and I both know that moving from one CRM can be a real pain in the butt.” — Jason Kramer

00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:38 - 01:42 Jason’s Background

01:43 - 17:30 Marketing Essentials Moment: Marketing and Advertising Budget

17:30 - 18:07 Welcome to the show, Jason!

18:08 - 20:53 Jason's Journey to Cultivize

20:54 - 22:09 Case Studies and Client Success

22:10 - 23:32 Automating Follow-Up Processes

23:33 - 26:43 CRM Fit Assessment

26:44 - 29:34 Email Marketing: What Works

29:35 - 32:08 Personalization in Email Campaigns

32:09 - 33:08 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

33:09 - 35:45 Recommended Tools for Marketing

35:46 - 41:15 Freemium vs. Paid CRM Solutions

41:16 - 45:18 Advice for Students Entering the Industry

45:19 - 49:15 Podcasts as a Learning Resource

49:16 - 53:16 Cultivize Walk Through

53:17 - 55:23 Reach out to Jason (https://cultivize.com/jason-kramer-podcast-guest-overview/)

55:24 - 56:26 Thank you so much, Jason! Share this podcast, give us a review, and enjoy your marketing journey!

56:27 - 57:13 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#CRM #CustomerRelationshipManagement #CaseStudies #MarketingEssentialsMoment #MarketingBudget #AdvertisingBudget #LeadNurturing #EmailMarketing #FreshMarketingStrategy #MarketingTips #AITools #Automation

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Internationally-recognized mentor, speaker, and author, Jenny Calcoen, is the CEO and Founder of Inner Earthquake, a boutique consulting and coaching practice dedicated to empowering women. After a successful 26-year corporate career in senior leadership, Calcoen now mentors, coaches, and teaches women philanthropists, executives, and entrepreneurs to step into a bigger version of themselves, and to be unshakable, no matter what happens in life.

00:00 - 00:12 "Most clients I meet, when I ask them what do they want, they don't know. That's a very scary question. It's a very overwhelming question. But what they usually do know is what they don't want.” — Jenny Calcoen

00:13 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:31 - 01:21 Jenny’s Bio

01:22 - 08:00 Marketing Essentials Moment: Implementing Your Media Plan

08:01 - 09:22 Welcome to the show, Jenny!

09:23 - 11:28 Client Transformation Process

11:29 - 14:52 Bespoke Coaching Approach

14:53 - 19:00 Success Stories

19:01 - 21:19 Marketing Strategies for Client Acquisition

21:20 - 22:10 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West.

22:11 - 25:03 Identifying the Ideal Client

25:04 - 28:18 Resilience of Women

28:19 - 31:25 The Impact of Self-Talk

31:26 - 32:25 Reach out to Jenny (https://www.jennycalcoen.com/)

32:26 - 32:54 Final Thoughts

32:55 - 33:23 Thank you so much, Jenny! Share this podcast, give us a review, and enjoy your marketing journey!

33:24 - 34:09 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#Entrepreneurs #ClientAcquisition #BespokeCoaching #MarketingEssentialsMoment #MediaPlan #MarketingStrategy #SuccessStories #Mentorship #Speaker #Author #WomenResilience

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Karlyn Ankrom is the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses tempted to fake their own death and flee to Tahiti at the mere thought of content creation. Karlyn developed her user-friendly strategy after working for a decade with a variety of brick-and-mortar businesses that were decidedly socially allergic, not because they didn't want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to unsticking their social media in just one hour per week.

00:00 - 00:19 "For me, I'm a big proponent of followers don't matter because what really matters is your engagement and whether they're actually engaging. So I think finally, publishers are starting to say, OK, yes, let's look at the total audience. Great. But are these people actually participating in the community and the conversation with this subject matter expert?” — Karlyn Ankrom

00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:39 - 01:31 Karlyn’s Bio

01:32 - 09:10 Marketing Essentials Moment: Developing the Media Plan

09:11 - 11:32 Welcome to the show, Karlyn!

11:33 - 13:59 Niche down and focus on helping authors

14:00 - 18:23 Heart-centered entrepreneurs

18:24 - 22:24 Fan Firestarter framework

22:25 - 25:32 Engagement vs. vanity metrics

25:33 - 26:23 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.

26:24 - 30:28 Tactics for growth

30:29 - 32:33 The power of relationships

32:34 - 34:54 Making it easy for clients

34:55 - 36:41 Collaboration and co-promotion

36:42 - 37:40 Reach out to Karlyn (https://ohsnapsocial.com/)

37:41 - 38:48 Embrace authenticity

38:49 - 39:25 Thank you so much, Karlyn! Share this podcast, give us a review, and enjoy your marketing journey!

39:26 - 40:12 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#Engagement #ContentMarketing #Entrepreneurs #MarketingEssentialsMoment #MediaPlan #Collaboration #Authenticity #KitCaster #FreshMarketingStrategy #MarketingTips #SocialMediaPresence #GrowthTactics

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Bobbi-Jo Meuleman assumed leadership of the Boise Metro Chamber as CEO and President on October 2, 2023. The role includes overseeing the organization’s tourism division, Visit Boise, and economic development division, Boise Valley Economic Partnership. She was selected for her extensive experience with governmental affairs and economic development as well her passion for promoting, supporting, and advocating for Treasure Valley businesses.

Podcast Notes:

00:00 - 00:19 “And that's another big component of something the Chamber does is advocacy is a huge part of it. And really watching to see what's going on, on the state, local and federal level, things that are impacting our businesses. And so that's a big thing that we do and we follow at the Boise Metro.” — Bobbi-Jo Meuleman

00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:39 - 03:03 Bobbi-Jo’s Background

03:04 - 11:20 Marketing Essentials Moment: LinkedIn Strategies

11:21 - 14:31 Welcome to the show, Bobbi-Jo!

14:32 - 18:01 Chamber's Community Engagement

18:02 - 22:03 Chamber's Advocacy and Legislative Efforts

22:04 - 26:58 Chamber Events and Networking Opportunities

26:59 - 29:30 Leadership Programs and Mentoring

29:31 - 30:21 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West.

30:22 - 36:06 Business Development and Networking Success Stories

36:07 - 39:38 Chamber's Tips and Leads Groups

39:39 - 42:01 Future Initiatives and Community Issues

42:02 - 43:09 Member Benefits and Marketing Support

43:10 - 43:38 Collaboration with Treasure Valley Chambers

43:39 - 45:11 How to Get Involved with the Chamber (https://www.boisechamber.org/)

45:12 - 45:35 Thank you so much, Bobbi-Jo! Share this podcast, give us a review, and enjoy your marketing journey!

45:36 - 46:21 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#BoiseMetroChamber #BusinessGrowth #Advocacy #Networking #CommunityBuilding #Leadership #Mentorship #MarketingEssentialsMoment #LinkedInStrategies #CommunityEngagement #Collaboration #CommunityFocus

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Meet Sarah Noel Block, your Marketing Strategist friend. Sarah has rocked the content world for 16 years. She's supported big shots like apartments.com and Prudential, but her heart lies with small teams. As the creator of the StrategicSpark Workshop, the StrategicStory, and Tiny Marketing Framework, she's a master at helping tiny teams achieve big results. With an award-winning content platform under her belt and featured in Entrepreneur, Forbes, and Thrive, Sarah knows her stuff.

Catch her speaking at conferences and dazzling audiences with her wisdom. She's like that favorite teacher who makes learning fun and impactful. Let Sarah guide your marketing journey and unlock the secrets to success.

00:00 - 00:27 "The basis of the framework is streamline, systematize, automate, and outsource. So what we're talking about today is the streamline part of it, which is the lean marketing engine. So we'll get into that later, but systematize is, can you build templates around this? Can you create automations around this? Can you use AI for pieces of it? What can we use as an anchor that we can repurpose?” — Sarah Noel Block

00:28 - 00:46 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:47 - 01:34 Sarah’s Background

01:35 - 08:10 Marketing Essentials Moment: Developing Effective Creative Ads

08:11 - 10:57 Welcome to the show, Sarah!

10:58 - 12:18 The Lean Marketing System

12:19 - 18:52 Implementing AI in Marketing

18:53 - 22:31 Success Stories from the Lean Marketing Engine

22:32 - 25:09 Understanding Gateway Offers

25:10 - 28:16 The Importance of Client Fit

28:17 - 29:16 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

29:17 - 31:49 Building Trust with Clients

31:50 - 33:12 Setting Expectations for Marketing

33:13 - 38:53 The Role of Collaboration in Marketing

38:54 - 39:33 Listen to the Tiny Marketing Podcast and Reach out to Sarah (https://www.sarahnoelblock.com/)

39:34 - 40:58 Thank you so much, Sarah! Share this podcast, give us a review, and enjoy your marketing journey!

40:59 - 41:45 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#TinyMarketing #TinyMarketingPodcast #LeanMarketingSystem #AI #AIMarketingTools #MarketingEssentialsMoment #CreativeAds #GatewayOffers #BuildingTrust #Collaboration #FreshMarketingStrategy #MarketingTips

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Jennifer Radke is an international speaker, author, and business leader with over 20 years of experience in sales and leadership. Known for her practical solutions and expertise in coaching and training, she’s a sought-after speaker for businesses of all sizes.

As the owner of the National Institute for Social Media (NISM) since 2016 and OMCP since 2023, Jennifer sets the standards for digital marketing professionals while continuing to support small businesses through Socially Inspired, her social media training and consulting company.

00:00 - 00:18 " I hear individuals out in the digital space, out in social media land, say things like, audience identification is not important. I will sit down and argue that until the cows come home. I don't care if it's an old marketing idea or not. It is still 100% relevant.” — Jennifer Radke

00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 - 02:50 Jennifer’s Background

02:51 - 15:12 Marketing Essentials Moment: Primary vs. Secondary Market Research

15:13 - 17:54 Welcome to the show, Jennifer!

17:55 - 23:40 Strategic planning for audience identification.

23:41 - 26:18 Social listening tools and strategies.

26:19 - 28:08 Ideal customer for marketing courses.

28:09 - 30:34 Thought leadership

30:35 - 31:25 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West.

31:26 - 34:48 Audience identification importance.

34:49 - 38:26 TikTok's influence on marketing.

38:27 - 41:35 Realistic expectations in hiring.

41:36 - 46:30 AI as a creative tool.

46:31 - 51:56 Keeping up with industry trends.

51:57 - 54:32 Career advice for students.

54:33 - 55:30 Reach out to Jennifer. (https://nismonline.org/)

55:31 – 55:52 Thank you so much, Jennifer! Share this podcast, give us a review, and enjoy your marketing journey!

55:53 – 56:39 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#NISM #OMCP #TargetAudience #AudienceIdentification #DigitalMarketing #MarketingEssentialsMoment #MarketResearch #AI #ArtificialIntelligence #FreshMarketingStrategy #MarketingTips #NadineWest #ThoughtLeadership #AdvertisingTools

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Joe DeVita, founder of Moving Traffic Media, began his journey into e-commerce after graduating college and working at an outdoor gear start-up. While initially attracted by the gear discounts, he quickly discovered a passion for e-commerce that transformed his career. Over five years, Joe contributed to every aspect of the business, from packing boxes to hard-coding product pages for SEO optimization, fueling his professional growth.

00:00 - 00:19 "Organic results, throughout my couple of decades of working in SEO, you'll see the prominence of organic results get pushed further and further down a search engine result page. I think, I don't know if everyone realizes that, but certainly if you work in this industry, you've noticed.” — Joe DeVita

00:20 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 - 02:40 Joe’s Background

02:41 - 10:54 Marketing Essentials Moment: Advertising advantages when done right

10:55 - 15:30 Welcome to the show, Joe!

15:31 - 18:13 Founding Moving Traffic Media

18:14 - 20:09 Changes in SEO and Search Engines

20:10 - 24:15 Impact of AI on Search Engines

24:16 - 29:36 Alternative Advertising Platforms

29:37 - 30:50 Client Budget Constraints

30:51 - 31:51 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

31:52 - 34:25 Using First-Party Data

34:26 - 37:36 Success Story: Healthcare Client Lead Generation

37:37 - 39:00 Reach out to Joe (https://www.movingtrafficmedia.com/)

39:00 - 43:43 Building Remote Team Culture

43:44 – 44:22 Thank you so much, Joe! Share this podcast, give us a review, and enjoy your marketing journey!

44:23 – 45:09 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#MovingTrafficMedia #Ecommerce #SEO #SearchEngineOptimization #MarketingEssentialsMoment #OrganicSearch #AI #ArtificialIntelligence #FreshMarketingStrategy #MarketingTips #HelloAudio #FirstPartyData #BusinessMetrics #AdvertisingTools

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Jennifer Sutton is a 3x founder and 4x mom. Jennifer is an accomplished marketing and advertising expert who has dedicated her career to helping businesses grow and thrive. After two decades of working in large advertising agencies, she decided to take the leap and establish her own marketing and advertising agency in 2013, Bright Marketing, growing it into a multi-million dollar venture, a testament to her business acumen.

00:00 - 00:10 "Advertising is the where, right? It's media planning and buying. Where am I going to convey? Where do I need to go to inform, to educate, to inspire, to motivate?” — Jennifer Sutton

00:11 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:31 - 01:11 Jennifer’s Bio

01:12 - 05:50 Marketing Essentials Moment: Types of Advertising

05:51 - 08:02 Welcome to the show, Jennifer!

08:03 - 14:01 Founding Bright Marketing - https://gobrightnow.com/

14:02 - 22:07 Transition to Freelancing

22:08 - 27:01 Full Circle Agency Model

27:02 - 31:11 Advertising as Media Planning and Buying

31:12 - 36:19 Retention Strategies

36:20 - 38:20 Predicting Market Behavior

38:21 - 42:34 CRM and Sales Process Issues

42:35 - 42:53 Adapting Strategies Over Time

42:52 - 43:39 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this!

43:40 - 46:17 Demystifying Marketing for CEOs

46:18 - 52:08 Importance of Specialized Expertise

52:09 - 58:00 Aggressive Growth Targets

58:01 - 58:40 Reach out to Jennifer (https://www.instagram.com/jenniferjohnssutton/)

58:41 – 1:00:14 Thank you so much, Jennifer! Share this podcast, give us a review, and enjoy your marketing journey!

1:00:15 – 1:01:01 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#BrightMarketing #Entrepreneurship #SuccessStories #MarketingEssentialsMoment #AdvertisingObjectives #Advertising #MediaPlanning #MediaBuying #FresMarketingStrategy #MarketingTips #RevenueSources #FullCircleAgency #WordofMouthAdvertising

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Carl Unegbu is a New York attorney, editor of the Comedy Beat website, and author of the popular blog O'Carl's Law, which explores the intersection of comedy and law. He also hosted Comedy Dialogue, a quarterly forum in Manhattan that combined stand-up performances with engaging panel discussions.

In his new book, Comedy Goes to Court: When People Stop Laughing and Start Fighting, Carl provides essential guidance for comedy professionals, helping them avoid disputes, contractual errors, and behaviors that could lead to costly lawsuits. He also tackles the critical question of how far comedians can go while staying protected under the First Amendment.

00:00 - 00:18 " If you're a content creator, this is so important to you because, you know, comedians are just like our canary in the mine, our dog in the fight. They don't have any special advantages or position than any of the rest of us. So what happens to them gives us a sense of what's going to happen to us. How freely you can swing your arms in the area of free speech.” — Carl Unegbu

00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:38 - 02:46 Carl’s Background

02:47 - 08:17 Marketing Essentials Moment: How to Market an Event

08:18 - 10:20 Welcome to the show, Carl!

10:21 - 15:02 Book Development: From Blog to Book

15:03 - 18:29 Legal Boundaries: Free Speech and Defamation

18:30 - 25:22 Case Studies

25:23 - 28:02 Cultural Sensitivity

28:03 - 29:02 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

29:03 - 33:08 Strategic Lawsuits

33:09 - 37:00 Free Speech in America: Legal Protections

37:01 - 39:02 Parodies: Legal Protections and Impact

39:03 - 41:09 AI and Content Creation: Emerging Legal Issues

41:10 - 43:07 Book Availability: How to Get “Comedy Goes to Court”

43:08 - 43:58 Reach out to Carl

43:59 - 44:47 Thank you so much, Carl! Share this podcast, give us a review, and enjoy your marketing journey!

44:48 - 45:33 Join the Marketing Expedition Community today!

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Meet with Rhea Allen

#ContentCreation #ContentMarketing #CaseStudies #MarketingEssentialsMoment #EventMarketing #FreeSpeech #LegalProtections #BooDevelopment #FreshMarketingStrategy #MarketingTips #AITools #AITrends

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Sean Campbell is the CEO of Cascade Insights and has been training, mentoring, and educating all his life. An exceptionally well-regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and top-tier conferences. He has also been the author of several books on technical and business topics. Sean has been a professional services firm owner for over 20 years. He is passionate about running a remote-first company, and has been doing so long before it was cool – dating back to the 20th century!

00:00 - 00:17 "One of our informal mottos around here is we deliver bad news to good people because you kind of pay more for bad news when it comes to market research than good news. If you walk off a findings presentation and all you can say is, well, it confirms what we know. That's only so exciting. In a weird way, we get paid for delivering the bad news.” — Sean Campbell

00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 - 01:53 Sean’s Bio

01:54 - 08:38 Marketing Essentials Moment: Art of Audio

08:39 - 12:05 Welcome to the show, Sean!

12:06 - 17:46 Memorable Projects and Campaigns

17:47 - 20:47 Types of Market Research and Their Applications

20:48 - 25:00 Recruiting Participants for Market Research

25:01 - 30:17 Challenges in Quantitative vs. Qualitative Research

30:18 - 34:15 Differences Between Quantitative and Qualitative Insights

34:16 - 35:16 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year!

35:17 - 41:54 Advice for B2B Companies Considering Market Research

41:55 - 44:44 Adopting to Gen AI

44:45 - 49:44 Advice for Students Learning Market Research

49:45 - 52:26 Quantitative Survey and Data

52:27 - 56:17 Emerging AI Trends

56:18 - 57:26 Reach out to Sean - https://www.cascadeinsights.com/

57:27 - 58:27 Thank you so much, Sean! Share this podcast, give us a review, and enjoy your marketing journey!

58:28 - 59:14 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen

#MarketResearch #BuyerPersonaResearch #B2BMarketing #BrandStudies #MarketingEssentialsMoment #ArtofAudio #Sales #FreshMarketingStrategy #CascadeInsights #QualitativeResearch #QuantitativeResearch #Gen AI #MarketingTips #AITools #AITrends

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