Strategic System Strategy Formulation (S1) One of two processes for determining long-term brand identity and creating strategy or direction, and deciding on allocating its resources to pursue this strategy, including capital and people. Various business analysis techniques can be used in strategic planning, including SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats), ECCP analysis (Economic, Competitor, Customer, and Product (Service), STEER analysis (Socio-cultural, Technological, Economic, Ecological, and Regulatory factors), and EPISTEL (Environment, Political, Informative, Social, Technological, Economic and Legal). We use RESZ (Regulatory, Economic, Scientific, Zeitgeist), our own model for mapping the strategic landscape.