International Institute Of Digital Marketing™

International Institute Of Digital Marketing™

By International Institute Of Digital Marketing™BusinessMarketing
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International Institute Of Digital Marketing™ episodes

  • 10 TIPS GROW YOUR DIGITAL MARKETING SKILLS AS AN MUSICIAN


    #IIDM #Digital #Marketing
    Hi, my name is DeAnne Dato-on from the International Institute of Digital Marketing. Let’s talk a little about using digital marketing as a musician. This is something that’s very important to me as both a musician and a marketer. The music market is extremely broad and rapidly growing. It is estimated by 2022, the number of subscribers subscribing to a paid music streaming service will reach 350 million. That's a lot of people out there, ready and waiting to hear your music!
    So how do you put together a great music marketing campaign? Well, I’m here to give you some tips to help you get started.
    1. Define the target audience. Your target audience is who you target with your marketing campaign. Figure out what type of listeners you are creating music for.
    2. Analyze the market. Study and identify your “competitors”. What makes you different and what makes you stand out from them? What can you offer your audience that your competitors can't? That is what you highlight.
    3. Specify your goals. These are both your long-term and short-term goals. What do you want to accomplish? Release an album by a certain date? Write that down. What do you want to communicate to your audience through your music? Write that down as well.
    4. Grow your social media presence. With 3.96 billion people worldwide using social media, this is a must in your marketing campaign. Post your practicing and your songs, create music tutorials, and engage with your audience on a human level.
    5. Network with other musicians. Find social media influencers and other musicians on social media and invite them to collaborate with you. Start with smaller influencers and gradually reach out to others.
    6. Get a website. Although social media is optimal for engaging and reaching out to your audience, a website is your brand. It's your portfolio with your music, your bio, lists of concert dates, and so on.
    7. Create an email newsletter. Now that you have a website, you can collect the contacts of your audience. Employ this tool to inform your audience of music release dates, concert events, and other music events you are planning.
    8. Build your electronic press kit. Your EPK is a central location of all your assets that editors, bloggers, radio directors, and the media will see.
    9. Get on playlists. With the majority of music listeners on music platforms such as Spotify, Apple Music, Soundcloud, and Amazon Music, it's time to reach new listeners by getting on playlists. This is the surest way of getting your music heard.
    10. Release singles from an album early on. Plan to slowly start releasing your music from your album on, building audience engagement and interest with each one. Treat each single as a mini-release, each with its own round of social media posts and press.
    And those are 10 tips I have for you for getting your music out there. Thanks so much for listening and don’t forget to like and subscribe to IIDM. Talk to you later.
    Globally Recognized #Digital #Marketing Certifications:
    https://thedigitalmarketinginstitute.org/
    INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/
    For Course Details: https://thedigitalmarketinginstitute.org/courses
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    INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with
    3 min
  • How Digital Marketing Can Help Non-Profit Organization


    #IIDM #Digital #Marketing
    Hello, my name is Chi Truong and I’m from The Digital Marketing Institute. Today, I want to discuss how Non-Profit Organizations can use Digital Marketing to promote their organization and fundraising campaigns.
    Due to the lack of resources, a not-for-profit firm would face a huge amount of challenges when they want to promote their fundraising campaign. How to create the messages and how to increase the engagement when they have limited resources. Thanks to the development of digital marketing. Nowadays, they can run a virtual fundraising campaign without wasting too much money
    Following are some first steps that would make their beginning easier.
    1. First is Building a credible website: A website with good design, clear information, and can answer all contributors’ questions will be the backbone of digital fundraising. You could forget about coding or HTML because many places provide free website builders.
    2. The second thing is creating multiple social media channels: Because today, people will not only limit their activities on a single social media platform. They use Tiktok, Instagram, Facebook, Twitter, Reddit. If you can create multiple channels to share your story, you have a bigger chance to engage more supporters.
    3. Having a story to tell: One of the essential things of digital fundraising is your story. When you already have a solid backbone to welcome your guest, as well as the tools to communicate, you are still missing something. And remember to tell the story not only about the problems but also how to solve them.
    To wrap up
    Thanks to the internet and technology, non-profit organizations have a bigger chance to connect more givers through social media. However, they must have a true story to tell, and informative website, and an excellent social media strategy.
    Globally Recognized #Digital #Marketing Certifications:
    https://thedigitalmarketinginstitute.org/
    INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/
    For Course Details: https://thedigitalmarketinginstitute.org/courses
    -------------------------------------------------------------------------------------------------------
    INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.
    #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute
    3 min
  • Pop-Ups A new Found Fortune
    #iidm ##Digital #Marketing
    Hi, my name is Brandon from the International Institute of Digital Marketing.
    What are Personalized Pop-Ups?
    Nine out of ten times a pop-up will show up on your screen, while your eyes are glued to the information or pictures you are scrolling through on the web, and then suddenly this pop-up has all your attention, well that's its main purpose.
    To catch the consumer's eye with big red SALE Signs ready for those Freddy fast fingers to click on it, and don't you ever wonder why those sales are exactly what interests you? The reason behind it is because Google and other parties pick up the algorithm on what you search for and place those perfect red hot sales right in front of your keen eye. Is that not convenient?
    Pop-ups have also been a favorite to digital marketers and it is not hard to understand why, you can personalize them, You can trigger different pop-ups on different pages depending on nature and based on consumer behavior.
    Since pop-ups are the first thing a user will see and since they are fully customizable you are able to fully indulge in making your brand POP excuse the pun.
    It is pretty safe to say that the idea of a pop-up ad is certainly a genius one, with the innovative concept of digital marketing at its finest, as well as the convenient and easy-to-use pop-up advertising Tools and methods, it certainly has your Ideas POP literally and figuratively.
    For more information on Digital Marketing, visit our website at www.theinternationalinstituteofdigitalmarketing.org
    Globally Recognized #Digital #Marketing Certifications:
    https://thedigitalmarketinginstitute.org/
    INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/
    For Course Details: https://thedigitalmarketinginstitute.org/courses
    -------------------------------------------------------------------------------------------------------
    INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.
    #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute
    2 min
  • Why you should consider Digital Marketing
    #iidm ##Digital #Marketing
    Hi, my name is Bradley Webster from the International Institute of Digital Marketing.
    Digital Marketing is a great way to interact directly with your audiences in unique ways that simply aren’t available in any other medium and comes with many benefits.
    Digital marketing is cheap and gives small, start-up businesses a way to advertise when they normally wouldn't be able to afford it. All you need to start is access to the internet and a smartphone or computer.
    Using this information, it is easy to adjust the path your first campaign will take. If things are going well you simply need to keep up what you’re already doing. If it isn’t going well, you can view the feedback people give so you can get an idea of what to try next.
    Whichever way you decide to go with your campaign, you can take pride knowing that it will be able to reach a global audience. When you post on social media, people from all around the world will be able to see it. This makes the results and feedback from your posts potentially limitless.
    You will be able to segment your audience based on their preferences or classifications, which will be simple with the help of software algorithms that can help classify the kind of customer you want.
    Finally and most importantly, Digital Marketing allows for the most instant and simple way to engage with the communities that you create with the help of multiple social media platforms.
    This allows you to respond to feedback, clear confusion, and make your community feel appreciated which in the end also helps to build your brand and generating sales.
    It is also a fantastic way of gathering information directly from your clients, allowing you to make educated decisions to promote and grow your brand.
    For more information, visit our website www.thedigitalmarketinginstitute.org
    Globally Recognized #Digital #Marketing Certifications:
    https://thedigitalmarketinginstitute.org/
    INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/
    For Course Details: https://thedigitalmarketinginstitute.org/courses
    -------------------------------------------------------------------------------------------------------
    INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.
    #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute
    2 min
  • INCREASING YOUR SOCIAL MEDIA ENGAGEMENT
    #Socialmedia ##Digital #Marketing
    Hi there, my name is Sesi and I’ll be sharing with you 8 tips on how to increase your engagement on social media.
    There is a lot of content online. Anyone can create content.
    Moreover, it is more challenging to get engagement from content consumers.
    So how can you make sure to increase engagement for your content?
    1. Create Authentic Content
    People who consume your content are able to pick up whether your content is authentic or not.
    So just be yourself
    “Nobody is you and that’s your superpower”
    2. Tell a Story
    Telling a story is a great way to keep consumers engaged and hooked to your content.
    3. Ensure Thought-Provoking Content
    This can be done by painting a picture with your content, asking questions, basically letting your audiences’ imagination run wild.
    4. Give your audience a voice
    People love sharing their opinion and they also love to be heard.
    5. Grip the audience with the intro
    First impressions are everything. This also applies to creating content.
    6. Get to the point
    Getting your point across in the most concise way is key to maintaining your audience interested. Breaking up paragraphs and sentences is also advisable.
    7. Make the Content Shareable
    Giving your audience an opportunity to share your content is a great way to increase engagement.
    8. Back up your words with evidence
    Backing up your content with evidence by linking credible sources, is a way to build credibility and trustworthiness amongst your audience.
    So it is evident that engagement is key. In a fast-paced world, it is key to know how to grip your audience as early on as possible by getting straight to the point, whilst remaining authentic. This will keep your audience coming back.
    All the best!
    Globally Recognized #Digital #Marketing Certifications:
    https://thedigitalmarketinginstitute.org/
    INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/
    For Course Details: https://thedigitalmarketinginstitute.org/courses
    -------------------------------------------------------------------------------------------------------
    INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.
    #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute
    3 min
  • How to Boost B2B Leads with Linkedin
    #IIDM #Linkedin #Digital #Marketing
    LinkedIn has probably become one of the best networks to generate leads. LinkedIn offers several personal ways of identifying those potential leads, engaging with them, and ultimately turning them into customers.
    According to recent research, the most significant discovery made is that most B2B marketers feel that LinkedIn is the best place to win or secure leads, and most corporate website visits originate on LinkedIn.
    Hi, this is Afshin from the International Institute of Digital Marketing - I've compiled five powerful ways for you to start finding leads on LinkedIn right away.
    #1: Create a Strong Company Profile
    So all you have to do to get started is create an official company page. It's completely free to start your own Linkedin page. Just enter your company name and upload a professional image that showcases your brand.
    #2: Post Actionable Contents
    Now it's time to start sharing solid content. No matter what type of content you choose to post, I recommend having 10-15 published posts on your LinkedIn Page to boost credibility.
    #3: Head-Hunt for individuals
    LinkedIn has a powerful tool that allows you to search for individuals with high accuracy. You can customize your search by location, mutual connections, or skills
    #4: Follow the Official LinkedIn Marketing Blog
    Linkedin has been building the resources to attract more users to their site - The LinkedIn Marketing blog. With just a little bit of regular reading, you'll be able to implement new ideas which could boost your lead generation.
    #5: Utilize InMail
    With InMail activation, you can directly message or contact anyone on LinkedIn. This states that the individuals you've found and the relationships you've built in groups can be leveraged in a more personal format by reaching out to them.
    I would highly recommend using LinkedIn as a complementary B2B lead generation tool to extract your digital presence. For more info pls visit our website www.thedigitalmarketinginstitute.org
    Globally Recognized #Digital #Marketing Certifications:
    https://thedigitalmarketinginstitute.org/
    INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/
    For Course Details: https://thedigitalmarketinginstitute.org/courses
    -------------------------------------------------------------------------------------------------------
    INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.
    #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute
    3 min
  • BENEFITS OF DIGITAL MARKETING FOR ARTISTS
    #IIDM #Digital #Marketing
    Digital marketing could help artists
    1. We are going to talk about how digital marketing can help artists
    2. So naturally, when we think of marketing art we think of art galleries, now art galleries have always been a cool and nostalgic way for artists to display their art.
    3. But we feel that you need a little bit more exposure during these tough times and we can achieve that through digital marketing
    4. Here are a few benefits of art marketing through digital marketing.
    5. Saving money on fuel. No need to drive far and wide to find art galleries instead everything can be done at the touch of a button via digital platforms or apps
    6. When you use these platforms and post your art, It reaches a larger and global audience in a shorter time than it would be using traditional methods.
    7. There are many social media apps such as Instagram, Twitter, or Facebook that you can use to promote your art.
    8. Then there are apps designed for art display such as Pinterest, Patreon, ArtStation, and DeviantArt.
    9. It's very inexpensive, it is completely free to open a social media account and art app accounts.
    10. Some apps give you premium features that could lead to better marketing but that is completely up to the individual.
    11. On most of these apps, you could write a bio which would lead to your audience understanding you a bit more and learning more about your style and artistic views.
    12. You will get a better idea of what people think and will eventually lead to you creating a bond and building trust with your customers.
    13. Another way of displaying your art is Websites
    14. When you have a website in which you consistently post your art designs it would be as if you have your very own digital art gallery. You could display your art as well as other people's art that you admire.
    15. On your website, you could write a blog now, writing a blog is an effective way to drive attention to your art and give people a little insight into your inspirations or the story behind your specific art piece.
    16. Your website will serve as an online portfolio and people will get to see what type of art you are into and what style you follow.
    17. You could visit other art websites and view their art and engage with them and who knows it could lead to a collaboration.
    18. Digital Marketing is a way to create well-deserved awareness for your artworks.
    19. Increase your audience and lead to a better understanding and engagement with your customers as well as with other artists.
    Alright thank you for listening I've been Abdul
    For More information visit www.thedigitalmarketinginstitute.org
    Globally Recognized #Digital #Marketing Certifications:
    https://thedigitalmarketinginstitute.org/
    INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/
    For Course Details: https://thedigitalmarketinginstitute.org/courses
    -------------------------------------------------------------------------------------------------------
    INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.
    #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips
    3 min
  • Digital Vs Traditional Markrting
    #IIDM #Digital #Marketing
    You may be wondering where to invest the most time and effort and which type of marketing will bring your company the highest returns: digital vs. traditional marketing. Deciding between digital and traditional marketing comes down to what your audience is looking for in your marketing. Your audience could enjoy an even mixture of digital and traditional marketing.
    To determine whether you should focus on digital or traditional marketing, you should research your audience in depth. Discover their preferences when it comes to marketing channels, then focus your efforts on those channels.
    Remember to keep your business resources and goals in mind and choose the channels that let you make the most out of your marketing efforts.
    Globally Recognized #Digital #Marketing Certifications:
    https://thedigitalmarketinginstitute.org/
    INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/
    For Course Details: https://thedigitalmarketinginstitute.org/courses
    -------------------------------------------------------------------------------------------------------
    INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.
    #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute
    2 min
  • CHATBOTS
    #IIDM #Chatbots #Digital #Marketing
    Hi my name is Cameron Fisher from the International Institute of Digital Marketing
    What is a chatbot?
    A chatbot is an automated tool used to mimic human conversation.
    Chatbots first made their appearance in 1966.
    They are used in the following ways:
    * On social media to connect with an audience
    * In mobile games
    * On business websites
    * On numerous digital platforms with millions of users
    The most common place to find them is on websites. Not all chatbots function the same way. Depending on the software and intended purpose of the chatbot, the reliability of such a tool varies from one to another.
    There are no humans involved. It's crazy to think that once upon a time talking robots were only found in movies.
    How does a Chatbot work?
    Chatbots are able to communicate with individuals through Natural Language Processing (NLP). The chatbot receives the text from the person typing to them and interprets it in a way that a human would. The end product is an answer which hopefully satisfies your needs or request.
    My experience
    I personally have encountered a chatbot on a service provider's website, Vodacom. To say the least it definitely caught my eye as it was my first time seeing a chatbot. My prior experiences with customer services were not the best so instead of calling or emailing them, I used the chatbot.
    I was impressed at how these automated software tools were put in place to help me. Younger folk would most likely experiment with a chatbot whereas the elderly will probably opt for the traditional phone call.
    Conclusion
    In conclusion, chatbots seem to be the future of customer services and may just take over more human jobs. These occurrences may have been thought to be impossible, but the future is now.
    For more information, visit our website at www.thedigitalmarketinginstitute.org
    Globally Recognized #Digital #Marketing Certifications:
    https://thedigitalmarketinginstitute.org/
    INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/
    For Course Details: https://thedigitalmarketinginstitute.org/courses
    -------------------------------------------------------------------------------------------------------
    INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.
    #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute
    2 min
  • 7 DIGITAL MARKETING TIPS FOR SUCCESSFUL FASHION BRAND
    #IIDM #Digital #Marketing
    Hi, my name is Boitumelo Motlhaga from the international institute of digital marketing. Today we are going to talk about the 7 digital marketing tips for a successful fashion brand.
    Effective digital marketing ideas will drive the audience to buy, and finally, turn them into loyal customers. There are a lot of digital marketing ideas for your business that can make it confusing for you as to where exactly to start. Here are 7 tips to create successful digital marketing for fashion brands.
    Tip number 1, create a website. As a fashion brand, you need to build a website. Your website is the home of your brand where people get to visit, discover about your business, and build some connections.
    Tip number 2, have a smartphone presence. People are constantly on their phones rather than desktops, as a result, this leads them to browse the web with their smartphones. Your website must resize content according to the screen it appears on.
    Tip number 3, be present on social media. Your brand needs to have a consistent presence on major social media platforms, this is where you will get a majority of reviews about your products.
    Tip number 4, work with influencers to promote your fashion brand. Research about some popular fashion bloggers or vloggers who have a large following on social media, or even celebrities too. This will really create a huge impact if they mention, review, or wear your products.
    Tip number 5, remarket your fashion brand. When users visit your website or see your ad for the first time, they are less likely to respond. Remarketing involves targeting people who have already visited your website.
    Tip number 6, start a blog. Blog posts create a landing page for your audience to find you with. Make sure to maintain your blog and make it SEO optimized so that it ranks high in search results.
    Tip number 7, invest in fashion giveaways on Instagram. Organize a giveaway of some of your products and ask people to follow you, tag their friends, and comment on your post that features the giveaway.
    Digital marketing affords a massive reach and maximum engagement with the audience. Your brand will constantly be exposed to new users and as a result, grow more and more.
    For more information please visit our website www.thedigitalmarketinginstitute.org
    Globally Recognized #Digital #Marketing Certifications:
    https://thedigitalmarketinginstitute.org/
    INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/
    For Course Details: https://thedigitalmarketinginstitute.org/courses
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    INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.
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International Institute of Digital Marketing™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put…