International Institute Of Digital Marketing™

International Institute Of Digital Marketing™

By International Institute Of Digital Marketing™BusinessMarketing
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International Institute Of Digital Marketing™ episodes

  • 5 Key Moments in Digital Marketing History
    5 Key Moments in Digital Marketing History
    Hi my name is Ndivhudza Nmealumane an intern from the International Institute of Digital Marketing
    - The term "digital marketing" initially originated in the 1990s as a concept or objective that is considered a watershed moment in the industry.
    - Things truly got started when the internet was introduced and the Web 1.0 platform was created. A platform that allows users to look for information but not to share it over the internet.
    - Resulting in the first clickable banner shown in 1993, marking the start of the digital marketing age.
    - In 1998, Google, the industry heavyweight, was created, paving the way for the creation of digital marketing.
    - Accelerated by the introduction of Web 2.0 that emphasized active participation rather than passive consumption, resulting in an abundance of data.
    - Aiding the introduction of social networking sites (the first of which was MySpace, followed by Facebook) marked the start of a new era in business history.
    For more information visit our website www.thedigitalmarketinginsitute.org
    Globally Recognized #Digital #Marketing Certifications:
    https://thedigitalmarketinginstitute.org/
    INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/
    For Course Details: https://thedigitalmarketinginstitute.org/courses
    -------------------------------------------------------------------------------------------------------
    INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.
    #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute
    2 min
  • Data Analytics In Digital Marketing
    Hi, My name is Mahadi and I am from the International Institute of Digital Marketing. Today I will be talking about data analytics in digital marketing.
    In today's business world data plays a very important role in making decisions. Data analytics helps marketers in two ways. The first one is it creates maps for the customer journey and secondly it helps to deploy proper marketing strategy. Companies use google analytics and built-in analytics functions in different social media platforms for their primary data analysis. Besides these free analytics tools, there are many premium analytics tools that give much better results for marketers. Those tools are Mix panel, The Adwords performance grader, Semrush, Buzzsumo, Crowdbooster, HubSpot, and many more.
    Business companies heavily invest in all these data analytics tools so that they can get insightful information about their customer engagement from social media interaction.
    For more information please visit our website thedigitalmarketinginstitute.org
    Globally Recognized #Digital #Marketing Certifications:
    https://thedigitalmarketinginstitute.org/
    INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/
    For Course Details: https://thedigitalmarketinginstitute.org/courses
    -------------------------------------------------------------------------------------------------------
    INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.
    #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute
    2 min
  • HOW TO USE MUSIC IN MARKETING PAID CAMPAIGNS

    Everyone loves music. Using it in your paid ad campaigns is a powerful way to catch people’s attention or appeal to their emotions.

    Hi, i’m cally, from the international institute of digital #marketing. Let’s look at how to use music in #marketing #paidcampaigns

    1. Set the mood

    Think about the mood you want to create from the get-go while you’re still working on the script and other essential basic elements of your campaign. Considering both visual and music elements from the beginning will ensure that your paid ad campaign communicates a cohesive message.

    2. Evoke a certain emotion

    While you’re trying to choose the right music for your #marketing campaign, remember to keep things simple and try not to mix too many moods in one campaign.

    Choose a particular emotion that you want to evoke and let that emotion be clear from the beginning of the ad.

    3. Make it memorable

    Studies show that we process music by using the same part of the brain that processes memory and emotions.

    In a nutshell, this means that if you can evoke the right emotions from your audience through music, the ad will naturally be memorable to them. This will help your audience not only remember your ad but immediately start to reminisce.

    4. Enhance your message

    A huge part of knowing, liking, and trusting anyone is connecting with them on a personal level. Stories help us achieve that.

    There are various ways to tell a compelling story in ads. Most of the time, you don’t even need to say a single word. You can let the visuals and the music drive the story.

    5. Entertain your audience

    When you’re choosing the music to use in your #paidcampaigns, it’s all about your customers.

    Don’t make the mistake of thinking about your own music tastes and assuming that your audiencewill also love it.

    For more information, visit www.thedigital#marketinginstitute.org

    #marketing #paidcampaigns


    #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

    3 min
  • How Digital Marketing Affects Small Businesses
    Hi, my name is Liam Macalagh from the International Institute of Digital Marketing.
    I will be discussing “How digital marketing affects small businesses.
    In order to highlight the effect of digital marketing, I will simply talk about various advantages of digital marketing.
    So the first advantage is high visitors rate which can result in higher sales leads.
    The second advantage is targeted customers are achieved through direct marketing towards the target audience.
    Also, the usage of digital marketing can be very cost-effective. Meaning the business can have a small budget for marketing.
    This will also enable the business to reach a wider audience.
    Using digital marketing will also enable the business to deliver effective customer service.
    In having discussed these advantages one can notice that the advantages of digital marketing outweigh the disadvantages by a huge margin.
    For more information visit our website www.thedigitalmarketinginstitute.org
    Thank you.
    #Digital #Marketing #Business
    Globally Recognized #Digital #Marketing Certifications:
    https://thedigitalmarketinginstitute.org/
    INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/
    For Course Details: https://thedigitalmarketinginstitute.org/courses
    -------------------------------------------------------------------------------------------------------
    INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.
    #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute
    2 min
  • Why has digital marketing become so popular nowadays?
    Hi, my name is Kerem from the International Institute of Digital Marketing. IN THIS PODCAST I would like to talk about
    Why had digital marketing become so popular nowadays?
    Many businesses started to initiate digital marketing campaigns to expand their businesses. These campaigns provided customers from all around the world. Digital marketing is not only for worldwide companies, most of the small businesses started to use digital marketing techniques too.
    As I mentioned before, the digital marketing industry has become so popular. You can find some of the reasons why it has become popular in the following PODCAST.
    1-DIGITAL MARKETING IS CHEAPER THAN TRADITIONAL AD CAMPAIGNS
    You don’t have to be an expert number cruncher to get that marketing online is much cheaper than traditional advertising approaches.
    The cost of newspaper and magazine advertisements can run into the thousands and TV and radio can often blow a company’s entire marketing budget.
    Digital marketing, on the other hand, can cost as much or as little as your budget allows.
    2-YOU CAN GET REACTIONS FROM YOUR AUDIENCE SWIFTLY
    Time is the most important thing in our lives. Nobody wants to waste it.
    Technology has become faster day by day. It is the same for digital marketing too. Because it uses technology.
    3-MORE TRACKABLE THAN THE TRADITIONAL MARKETING
    Can you tell me how many people saw an advertisement on a billboard? You can only estimate. But thanks to digital marketing, you can reach the exact number of people who are interested in your advertisement.
    4- COVID-19 PANDEMIC
    During pandemic times, people tend to use their mobile phones and spend their time on social media. This situation also helped us to spread digital marketing to social media and internet users.
    When the audience of social media and the internet increases, it means that your prospective customers are about to swell up.
    For more information visit our website www.thedigitalmarketinginstitute.org
    #Digital #Marketing #IIDM
    Globally Recognized #Digital #Marketing Certifications:
    https://thedigitalmarketinginstitute.org/
    INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/
    For Course Details: https://thedigitalmarketinginstitute.org/courses
    -------------------------------------------------------------------------------------------------------
    INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.
    #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute
    3 min
  • The tale of the piercing Artist & Covid
    Hi, my name is Kallen from the International Institute of Digital Marketing.
    Thus begins the tale of the piercing artist & her small business. Under threat by the villainous COVID, she wrote her own happy ending by creating B PIERCED. A piercing business that flourished, thanks to her prince charming - digital marketing. She turned from the princess of Instagram posts to the Queen of digital marketing & I am going to tell you how.
    She started off with social media marketing, the princess took to Instagram & Facebook to firstly find her demographic & build traffic towards her new Instagram business. She used social media as they are easily accessible platforms that include other benefits to market your business online successfully.
    She enjoyed the challenge & has recently progressed to content marketing. She put a strategy in place & began doing what she loves most. She created “How to” posts, informative posts & created relevant content that her audience wanted to see from her brand, thus creating royal & loyal clients.
    Her journey was not over, she decided to team up with the bravest knights to help her win this battle - she began affiliate marketing. Kind-hearted friends shared her content in order to help her gain popularity & she traded their service for a discount on piercings or free piercings. A tool that was as sharp as a sword.
    As she learned & learned she realized her branding did not match the princess she was inside - she radiated positivity & wanted to show that to her audience. She rebranded to her main brand goal - decorating the beauty of the body. From here she seems to be winning the battle, let’s see what happens next.
    With all these weapons, warriors in battle & her prince are there to help her. There was one weapon that made this tale come to a happy ending - her smartphone. Through the use of mobile marketing, she was able to create this monarch of a piercing business. Through the use of apps, she can directly message her clients, personally let them know about specials & upcoming promotions. Therefore keeping the loyalty of her royal clients.
    Here ends the tale of the piercing artist. I hope you read my blog for more juicy details.
    For more information visit our website www.thedigitalmakretinginstitute.org
    #DigitalMarketing #IIDM #COVID
    Globally Recognized #Digital #Marketing Certifications:
    https://thedigitalmarketinginstitute.org/
    INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/
    For Course Details: https://thedigitalmarketinginstitute.org/courses
    -------------------------------------------------------------------------------------------------------
    INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.
    #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse
    3 min
  • The Role of Artificial Intelligence In Marketing
    Hi my name is Joy Okundia from the International Institute of Digital Marketing"
    Given the several meanings of Artificial Intelligence―it includes the study, plan, and building of an intelligent specialist that can accomplish objectives that create computer programs to finish tasks that require human knowledge. That is to handle issues, recognize languages, and rational thinking for dynamics. Above all, Artificial intelligence is rapidly developing, wherein people can utilize it in numerous ways, in terms of personal assistants through many gadgets to self-driving vehicles. Also, artificial intelligence can be used in surveillance cameras, banking, smartphones – Apple’s Siri, Amazo n’s Alexa
    the technological progress from various cognitive domains has pushed computer-based intelligence forward even in the marketing and digital marketing industry, where AI can deal with information quickly and precisely. Further, managers exploit this possible option to better have full command of the market, trend research, and modify the client experience. Marketers are currently utilizing artificial intelligence when doing various complex tasks like digital marketing, search engine optimization, checking social media activities
    For more information visit our website www.thedigitalmarketinginstitute.org""
    #ArtificialIntelligence #IIDM
    Globally Recognized #Digital #Marketing Certifications:
    https://thedigitalmarketinginstitute.org/
    INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/
    For Course Details: https://thedigitalmarketinginstitute.org/courses
    -------------------------------------------------------------------------------------------------------
    INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.
    #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute
    2 min
  • TIKTOK GROWTH FOR MUSICIANS: A DREAM, A VISION, A REALITY
    Hi, my name is Jaden Kloppers from the IIDM, Please like and subscribe after the video. Sit back, relax and enjoy this podcast
    (Dramatic music plays):
    All singers .. songwriters.. rappers .. producers .. or should I say, artists!
    (Built-up music)
    In a world of technology, we only move deeper into the pit of algorithms and data. But as much as the world becomes digital/digitized, our hearts still boil in the sensational pot of art we call music!
    And thankfully, we have a creative platform to express our talent.
    (Pause)
    TikTok
    Yes, TikTok
    (Upbeat music plays)
    ! A platform designed for us creators to share our work and to grow our brand as musicians.
    (Pause)
    but nobody promised it would be easy.
    Thus I've created this blog,
    (Excited/upbeat/thinking music)
    explaining in-depth "what is Tik Tok", why we should use it, and how we can grow our brand there, including original tips (by myself) to help you with ideas to feed that creative brain.
    (Smooth Music)
    TikTok is only growing bigger, and faster over time, so take advantage of this opportunity by visiting our link below.
    This will be a great start for your brand, and a kickstart to market yourself in our digitized world.
    I'm Jaden Kloppers, thank u for listening
    #Tiktok #Musicians #Digital #Marketing
    Globally Recognized #Digital #Marketing Certifications:
    https://thedigitalmarketinginstitute.org/
    INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/
    For Course Details: https://thedigitalmarketinginstitute.org/courses
    -------------------------------------------------------------------------------------------------------
    INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.
    #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute
    2 min
  • How To Use Amazon Attribution For Ad Campaigns

    Amazon attribution makes it possible for certain sellers to track what happens to every user they send to the platform. But amazon attribution isn’t just a url tracking tool. It has several key features marketers will want to leverage.

    Hi, i’m cally, from the international institute of digital #marketing, let’s look at how to use amazon attribution for ad #campaigns

    1. Full-funnel amazon analytics

    Amazon attribution significantly increases the number of sales funnel data brands have access to. You’re not just limited to conversion data. Instead, amazon lifts the curtain on how consumers interact with your product on their platform, providing metrics like clicks, detailed page views, and how many times customers add your product to their basket.

    2. On-demand amazon conversion metrics

    You can see campaign performance as and when it happens. Real-time reporting means marketers can optimize their #marketing #campaigns faster than ever before.

    3. Customer insights

    Because of the wealth of metrics amazon attributes provides, marketers can understand how the users they send to their store behaveonce they get there. Do they add the product to their basket as soon as they land on a page? Do they find a different product they prefer? Do they not buy anything at all? Amazon attribution lets you answer all those questions and more.

    4. Separate tracking for each advertising channel

    Amazon attribution lets marketers create different

    Tags for every #marketing channel. facebook ads, Google adwords, Blog posts, Social media posts, it doesn’t matter. You can make hundreds of tags so you always get granular detail on the performance of every channel.

    For more information, visit www.thedigital#marketinginstitute.org

    #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

    3 min
  • How To Build A Company Blog
    Hi, I'm Ian Hannington from the International Institute of Digital Marketing.
    Blogs can be a very useful way to provide your audience with free information while promoting your brand. In this podcast, I’m going to explain simply how to create and build your own blog for your business.
    Step 1: Decide on what content you want to provide.
    Who do you want to read your blog? Start by brainstorming what kind of content your target market would be interested in and what content fits with your brand. Your topics should be linked to your brand and the goods or services that you are trying to sell.
    Step 2: Create an account with wordpress (or any number of other blog tools)
    Websites like Wordpress and others make it incredibly easy to start a blog or add one to your existing company website.
    Step 3: Start writing blog posts
    Content is king. Once you have your topic you can start writing the first blog article. Try to write in a style that is accessible and not complicated. Be careful of jargon and if you must use it then explain it the first time you do. Organize your post into sections and have an outline.
    You can use visuals to make the blog more interesting to look at and to emphasize your points.
    Step 4: Post regularly
    The best way to grow your blog is consistency. Post as often as works for you and your audience.
    Step 5: Promote your posts
    How will people know about the new blog unless you let them know? Remember to use your company’s social media channels to promote each post.
    Blogs are a powerful tool. More companies should be using this tool to connect to their customers in a way that provides value apart from their main product and brings awareness to their brand.
    Thank you for listening. For more information on this and other digital marketing topics, please visit thedigitalmarketinginstitute.org
    #Digital #Marketing #IIDM
    Globally Recognized #Digital #Marketing Certifications:
    https://thedigitalmarketinginstitute.org/
    INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/
    For Course Details: https://thedigitalmarketinginstitute.org/courses
    -------------------------------------------------------------------------------------------------------
    INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.
    #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute
    3 min

About International Institute Of Digital Marketing™

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International Institute of Digital Marketing™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put…