International Institute Of Digital Marketing™

Cayla Matthews: Hi! My name is Cayla Matthews and I’m from the International Institute of Digital Marketing. Today I’ll be talking to you all about how fashion brands should consider marketing their products on Pinterest. 

* Pinterest is a social media platform where users explore, share, and find visual content that they find helpful or inspiring with fashion being one popular topic on the platform!  

* Many women and men between the ages of 18-29 use Pinterest for fashion inspiration and 90% of the users say they look at content on Pinterest to make their purchase decision.  

* A key advantage of Pinterest for fashion brands is that it helps them keep up with the latest trends. So if your fashion business would like to know what’s in or not - so you could know how to position your products then Pinterest will benefit you!  

* Pinterest is a powerful marketing tool with the ability to help fashion brands organically increase brand awareness, boost conversions, increase sales, and create relationships with their target audience.  

* Pinterest is a visual social network that will greatly benefit fashion brands in the long run.  

* If you'd like to learn more about Pinterest marketing strategies check out our blog and website at www.thedigitalmarketinginstitute.org. Thank you!   

Globally Recognized #Digital #Marketing 

Certifications:  https://thedigitalmarketinginstitute.org/ 

INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ 

Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ 

For Course Details: https://thedigitalmarketinginstitute.org/courses 

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 INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  

#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

HOW DIGITAL MARKETING CAN ACCELERATE E-COMMERCE (SEO/SEM/EM)

As digital marketing seems to have penetrated every market, it has become just as vitally important for any e-commerce activity to take advantage of the benefits digital marketing has to offer. There are, however, many challenges that e-commerce faces in many operational and, or transactional capacities.  

Search Engine Marketing (SEM)  

 is geared toward improving any website's search ranking, or visibility. It is more focused on a short-term kind of marketing strategy. SEM makes use of paid Ad search where e-commerce businesses would definitely flourish.   

Search Engine Optimization (SEO)  

This is probably the most widely used technique for digital marketing since it is free. E-commerce can benefit from SEO as it brings in organic website traffic and not only in quantity but also quality.  

Email Marketing  

Email marketing provides a sense of security for many businesses in e-commerce as far as their customers are concerned. It helps create a community as it is an effective tool for communicating with loyal customers and future prospects.    

Globally Recognized #Digital #Marketing 

Certifications:  https://thedigitalmarketinginstitute.org/ 

INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ 

Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ 

For Course Details: https://thedigitalmarketinginstitute.org/courses 

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INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  

#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

How digital marketing and social media branding can build your business

-have a target audience

-once you have a target audience starr identifying their wants and needs and how to solve their problems

-engage and interact on how your business will help them by being more personal and communicating with them as well

-start posting content

-post 2-3x on each social media account to gain ex[posure

-start posting videos on TikTok and Instagram as traffic from this type of content is expected to grow about 82% in 2022

-your brand

-start have a signature look or design so others can identify your business

-having the right visuals, typography and logo is key for customers to be on the lookout for your business

Globally Recognized #Digital #Marketing Certifications:  https://thedigitalmarketinginstitute.org/INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/For Course Details: https://thedigitalmarketinginstitute.org/courses  -------------------------------------------------------------------------------------------------------

 INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. 

 #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

#contentcreation #infographics #examples

You can create an #infographic for almost any blog post, but that doesn’t mean it will perform spectacularly. Creating first and foremost.

Hi, i’m cally, from the international institute of digital marketing. Here is a breakdown of the ideation process for coming up with more memorable #infographic ideas.

This approach requires you to first think about the problem that you’re trying to solve or the questions you’re trying to answer with your #infographic story. This usually requires you to put yourself in your readers’ shoes.

As you attempt to provide solutions to burning problems, identify the data or the information you possess that your audience wants or needs, and present it in a way that provides value but also positions you as a leader in the industry.

Creating content that challengesthe status quo is a great way to position you and your company as experts and influencersin a certain area.

Much like the myth-busting principle, creating content that challenges the status quo is sure to cause some controversy and debate.

The next principle is to reframe the question or alter the perspective. By offering a comparison, and presenting the question in a different way, the data becomes much more surprising and memorable.

Our curiosity and determination to find meaning are what make origin stories so popular.

A common way of portraying this principle with an #infographic is by creating a timeline #infographic of an event, specific industry, or person. Your goal is to discover the origin story that resonates with your audience and then visualize it.

Similar to identifying the origin story is discovering the extreme case.

Finding the outliers like this can help inspire highly shareable content and #infographic ideas. The point is, don’t focus solely on your immediate field when thinking of content and #infographic ideas. Venture outside of that tiny bubble and find out how you can tie in topics outside of your specific business.

The last principle is the act of mashing up multiple ideas or topics for your #infographic. Take two seemingly unrelated concepts and find an element that connects them. This is a particularly good way of combining trending topics with evergreen ideas.

Think of some possible trending topics that can be mashed up with an aspect of your business.

For more information, visit www.thedigitalmarketinginstitute.org

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Why do you want to claim #knowledgepanels? You get to control the narrative. When you tell google you’re the owner of that brand, you can make sure the information is accurate and up to date.

This is a critical step when you’re using #seo to build your brand.

Hi, i’m cally, from the international institute of digital marketing. Here’s how to claim #knowledgepanels in google for more #organicvisibility

You need to have a google account to be able to claim #knowledgepanels. If you have a gmail address or other google productswhere you’ve set up an account, then you are good to go.

Now log in to your preferred google account. If you use a specific account for your brand or your related business needs, sign in to that one.

Use google to searchfor yourself, your brand, your entity, or your organization.

The goal here is to pull up the knowledge panel like any other searcher on the internet would see it. There is no back-end way to see the knowledge panel, like the development or content end of your website.

Look for the link on the bottom that says, “claim this knowledge panel.”

Go ahead and click the link. Here you will be able to review the available features. Google uses various algorithms and machine knowledge to pull what it deems to be relevant information into these panels.

Google uses a number of different connectionson other web platformsthat you can sign into to prove your identity or relation to the knowledge panel you want to claim. You can choose from youtube, facebook, twitter, and more. Once you sign in to one of these, you’ve claimed your knowledge panel and can make updates or changes as available.

Once you’ve gone through all the work to claim your knowledge panel, you may want to make sure other people on your team have access to your brand’s #knowledgepanels as well.

To do this, you need to be logged in to the same google account you used to claim the panel. Go to google’s manage userpage.

Click to add people and then add the email addresses of those you want to give access to your #knowledgepanels. Choose which levels of permission you want to give them. Every level has the option to go in and suggest changesto your knowledge panel. However, an owner or manager can add or delete others from access.

For more information, visit www.thedigitalmarketinginstitute.org

#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

#chatbots #website #marketing

You may be filled with questions, wondering how a chatbot can help when it comes to improving your #marketing strategies.

What if my company is small? Are they still useful?

What can #chatbots really do when it comes to adding value or enhancing #marketing strategies?

The answer is: lots of things, actually.

Hi, i’m cally, from the international institute of digital #marketing. Here are 6 reasons to use #chatbots for your #website.

#chatbots keep things easy for everyone involved. It may not be able to pull a rabbit out of the hat, but it will sure feel like magic to your customer, without the need to keep any difficult tricks or gimmicks up your sleeve.

#chatbots are tailored to providing information consumers are looking for. It’s their primary job focus and they do it well.

#chatbots keep the conversation flowing the same way they conduct business: natural and organized.

Since bots aren’t human, they don’t have the emotional hang ups that humans deal with, allowing them to keep customers feeling cool, calm, and collected. This can diffuse some of the problemsthat arise from human error.

#chatbots are always there when you need them, day or night. Have an urgent question you need answered at two in the morning? #chatbots will be there waiting and willing to assist, guaranteed.

With a chatbot always on call and ready to help, you don’t need to hire around the clock support staff.

Bots provide valuable customer service, support, comfort, and in some cases a dash of entertainment.

This in turns gives your online visitors and potential customers a more personalized and positive experience, making them feel valued and important.

Bots can answer questions promptly and effectively, especially those frequently asked ones. This is particularly helpful, considering many customers have the same inquiries when visiting your site.

#chatbots respond with lightning fast speed, eliminating lost or misplaced leads.

Bots can schedule meetings and appointments on the spot, route potential clients or customers to members of the sales team, or even turn visitors into paying customers by helping them to purchase products or services.

Better yet, bots can handle the qualification process for you as well. By collecting data from the prospect’s visit, bots can separate qualified leads from those who aren’t. This drastically reduces dead end leads and wasting valuable company time.

#chatbots can build credibility and trust in your brand.

Ai #chatbots are often the first interaction a potential customer has with your brand, making it the perfect opportunity to educate the potential buyer about your products and what your services can do for them. Bots really make a positive impression, leading to a powerful bond between the consumer and your brand.

For more information, visit www.thedigital#marketinginstitute.org

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#marketingtips #instagram #marketingtools

Since #instagram’s creation, it has grown into the ultimate platform for sharing photos. With the right plan, this platform can help you become an influential brand.

Before you start thinking about your #instagram marketing plan, be sure that you have an #instagram business account.

A business profile allows you to create and publish #instagram ads without needing to use facebook’s advertising tools.

Through insights, you can view statistics like impressions, engagement data, and more.

You can even get a breakdown of the demographics of your followers, including information on their age, gender, location, and most active hours.

#instagram is a great place to advertiseyour products. And if you play your cards right, you won’t annoy users or scare them off with advertisements, either.

#instagram ads have become commonplace on the platform. The best part? You can control exactly how much you want to spend on them by setting an ad budget.

You can showcase just one sponsored ad or multiple ads with the carousel feature.

The benefits of #instagram stories for brands are truly endless. For starters, stories are displayed at the top of follower timelines where users already look daily..

If you want to reach potential customers on #instagram, the fastest way to do that is through influencers who have already built an audience with a large following.

If you partner with the right industry influencers, you can get your brand out in front of those users.

You already have an engaged audience. Whether it’s hundreds of people or thousands, you can leverage your audience to generate useful content for you.

If you’re looking to create instant engagement, interactive hashtags are a great way to get it.

Over-posting on #instagram is a surefire way to turn off your existing followers.

If all they see is your brand on their news feed, they’re probably going to unfollow you as fast as possible.

You can’t improve your #instagram performance and optimize it unless you know how well your page and posts are performing (or underperforming).

When you have measurable results, you’ll know exactly what works and what doesn’t.

For more information, visit www.thedigitalmarketinginstitute.org

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