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#digitalmarketing #livestream #voicesearch #visualsearch
2020 was unpredictable, to say the least. That meant that while some of the trendswhich were predicted pre-pandemic did end up coming to light, others didn’t emerge at all, with various forced adaptations reshaping elements of the marketing landscape.
So, what marketing trends will continue to permeate in 2021?
Here are some key trends to consider:
Stay at home orders meant events were canceled, and consumers were unable to attend in-person events. Human-driven #content like influencer live-streams can create trust, and tap into the 'in-the-moment' connection that 2020 consumers crave.
On facebook, live viewingsspiked by 50% during lockdown periods, while viewings on instagram surged 70%. Tiktok use shot up in 2020, and there’s a good chance we’ll see this upward trajectory continue.
There is a core need for transparency from brands. Why would consumers want to invest in something that they can’t trust or don’t believe in? This is why connection will be pivotal for brands that want to remain trusted sources.
Now more than ever, brands are having to dig deep to find out how to flourish in turbulent times.
3. An emphasis on sustainability
81% of consumers strongly feel that companies should help improve the environment.
The hunt for a greener planet continues, and consumers are actively seeking out brands that are purpose-driven and conscious about the environment. As the world remains a fragile place, it will be key for brands to reiterate their sustainabilityin.
A study by accentureshows that the cultural shift towards inclusivity is also impacting purchase behavior, with 41% of shoppers shifting away from retailers which don’t reflect their views on identity and diversity - and 29% are willing to switch brands completely if they don’t show enough diversity.
An increasing number of consumers are searching via voice-activated toolsabout one in four american homes has a smart speaker of some kind.
But it’s not just #voice search that will prevail in 2021 - we can also expect other creative search methods to rise to the top, like #visual search.
Tools like google lens enable consumers to search for whatever they can see. This means marketers will need to focus even more on image alt-text and sitemaps for images. Over the next year, visuals will become increasingly important in the game.
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People often ask themselves “Why is it when one thinks about or talks about something and it appears on their phone as an advert? Could it be, we're being listened to? Maybe just maybe it's a coincidence. Think about the last thing you searched for and or fact-checked what your friends were talking about. We're indirectly giving our thoughts and ideas to search engines. Each and every word you use ends up being used in the algorithm. In Digital Marketing you have probably heard about crawling, indexing and the most important one is, where you’re running on the net.
Search engine optimization is getting traffic from free, organic, or natural search results on search engines like google. You might be wondering where this information comes from? These are people that are pulled from Facebook events or pages, people in custom audiences that created ads, to enhance their performance on paid Facebook, Instagram, and YouTube campaigns.
Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/
INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/
For Course Details: https://thedigitalmarketinginstitute.org/courses
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INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.
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#Audio #Content of all kinds has become incredibly popular in recent years, ranging from #Podcast s to dramasand books.
Regardless of the type of #Content you offer on your website, you need textual #Content for ranking purposes. That means you have to provide a description on the landing page of the #Podcast that explains exactly what the listener can expect and what user needs will be fulfilled by the #Audio offering. This lets Googlebot identify the users and search queries relevant to your #Content.
When writing the text, focus on the actual topic of the discussion, because it will contain the important keywords. When planning your #Podcast , you should already be researching keywords in order to identify topics, questions, sub-aspects and related issues that are relevant to the target audience. Don’t just address these topics and questions in the #Podcast itself, but mention them in the description text as well.
Structured data helps Google obtain information about the meaning of your page. In the standardized format of this data, you can provide information about the page and classify #Content. Add to this data wherever possible
● Information about the people featured in the #Podcast
● Episode number and season number
● Series name
● Mention of the production company
● Episode duration
● File format
● URL
● #Content preview
● Credits for any music used
If you offer #Audio books instead of a #Podcast , you need to enter structured data suitable for books.
Users mainly listen to #Podcast s on their mobile devices when they’re out and about, as opposed to on desktop PCs. The corresponding landing page for each #Podcast episode should therefore be mobile friendly.
If you want your #Podcast to be found easily through Google’s services, you should use Google #Podcast s. To offer a #Podcast via Google, we advise following the steps below:
● Create an RSS feed according to the guidelines,
● create a specific homepage that links to the RSS feed and where you can provide users with additional information about the #Podcast , and
● have the #Podcast indexed; for this purpose, Google requires access to the RSS feed and the homepage.
If you request Google to crawl your site, your new feed should be listed on Google within a week.
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