International Institute Of Digital Marketing™

#YouTube #videos #keywordresearchRegister your profile on the #IIDM™ website.

The more people #watch your #videos, the more #YouTube is likely to surface them in their #search or #recommendation features. #YouTube explains further: “now when we suggest #videos, we focus on those that increase the amount of time that the #viewer will spend watching #videos on #YouTube, not only on the next #view but also successive #views thereafter.” results.

1.Start with an awesome intro The first step is to hook your #audience. Grab their attention in a flash- that’s what #Google itself preaches too. The first 15 sec are your saving grace to make it happen. 

2. Break the #video into chapters Like chapters in books, #YouTube’s chapters make things easier for #viewers to better understand what will come next. Think about how to break up your #videos into segments. Each chapter should have a compelling intro moment followed by an intriguing narrative. Outlines can be useful in this process. 

3. Include pattern interrupt Whether your #viewers stick around or leave in droves boils down to one thing – engagement. Interrupting patterns makes that more likely. When similar images and narratives repeat, people get bored, and the bounce #rate climbs. 

4. Do #keywordresearchYou can’t escape the value of #keywords just because it’s #video. As you develop #contentideas, make sure to do simple #keywordresearch specifically for #YouTube, the second-largest #searchengine in the world. Head over to a tool like #keywordtool  Or you can do a competitive analysis. #Research your top five to seven competitors and see what they are doing on #YouTube, from their tags and #keywords to the #content they deliver. Read the comments under their videos. 

5. Tell stories storytelling works for #viewers who want to be entertained and those who want to learn. Explore how to convey your story in a unique and interesting way that your #viewers will appreciate (i.e., keep watching). Tip: no matter how long the #video, think of it as a story both in the narrative and on-camera presentation. 

6. #CollaboratePartner with like-minded people who share a similar vision and purpose as your #brand to tell their stories.  Tip: treat these partnerships as #collaborations, not #influencermarketing. The latter is all about getting new eyeballs on a product or service. Guest #collaborations are more likely to create a feeling of shared values or feel authentic. 

7. Create longer #videosA #shortervideo needs a bigger #viewership to get the same total watch time as a #longervideo with fewer #viewers. Tip: Think about how to extend some of your existing but underperforming #shortvideos. Once you publish the #longervideo, make those #shortvideos private or delete them altogether. 

8. Use #YouTubeanalyticsExamining your #YouTubeanalytics lets you get an awesome insight into both the micro and macro #views of your #videos and your channel. You can see #viewership in days, times, etc.   Then, you can go back and see the #content around those timestamps to assess what might not be working. You can take that information to revise those #videos and to improve future #videos. Increase your #viewers’ watch time Enhancing your watch time is a surefire way to be more attractive to #YouTube’s algorithm. As a result, your videos are more likely to surface in recommendations and #searchresults. It may take some time to implement everything, but you should start to see a healthy spike when you work on them one by one.

#Instagram is a great platform for influencer marketing and advertising, but it’s not easy to build #organic clicks or conversions. That’s because it doesn’t allow clickable links in captions, which limits traffic-building capabilities. Yet, hard doesn’t mean impossible. Here are a few definitive steps to start seeing higher converting traffic from your #Instagram channel: 

1. Create eye-catching content While content quality is crucial for any tactic, it’s actually fundamental for #Instagram. You want people to stop scrolling when they see your update – otherwise, nothing else that you do to get clicks matters. You need “scroll-stopping” content – eye-catching enough for people to pause from scrolling their feeds to see your post and read your caption. Like all good content, its creation involves a lot of brainstorming, competitive analysis, and experimenting. #Instagram content also requires you to improve your image and video editing skills. Trying new visual content creation and editing apps could make all the difference.

2. Use your CTA in the caption The good old conversion rate optimization (CRO) rule here works: Most people won’t think to do something unless invited. This guideline is especially true for #Instagram, where people are used to scrolling and liking,  not looking for links to click. So don’t forget to invite your followers to “click a link in the bio” but make it natural and meaningful.  You don’t need to do a CTA for each and every #Instagram update. If you are updating your channel daily, invite some clicks once a week.

3. Get your #Instagram content featured Other users featuring your content won’t bring direct links, but it will get clicks to your profile page, including your link. Chances are many of those profile visitors will be curious enough to click your link. You may want to craft your bio in a way to prompts curiosity and invites a click to generate more traffic. To get your content featured more on #Instagram, spend time to get to know your following and build your community. In any niche, there are #Instagram accounts curating creative images and videos through unique hashtags. They repost selected #Instagram updates that use those hashtags. To identify those content curators and target them regularly, know those accounts and hashtags.

4. Create clickable stories Apart from the bio link, #Instagram stories are the only place where you can add clicks. To qualify for clickable stories, you need to:   Have at least 10,000 followers   Verify your Instagram account Once you qualify, you will see an option to add a URL when you add a new story. Clickable stories take viewers directly to your link once they tap it or slide up. 

5. Optimize the landing page for #Instagram users Finally, an often missed step in any traffic-generating strategy is, surprisingly, optimizing that traffic for conversions. Here are a few ways to make the most of your #Instagram traffic: Mobile devices Obviously, most #Instagram users are using the app, so expect most of your #Instagram traffic to come from mobile devices. Make sure your landing page looks good on a mobile device and loads fast too.

1. Licensed #Digital #Marketing Master ™

What’s it all about? How do you reach customers? How can traditional and #digitalmedia work together to create a water-tight #campaign that speaks its truth across any and every channel? This module takes you through all the basics, helps you explore the buyer journey, and stays rooted in practice. The goal is always to keep things clear and actionable.

2. Licensed #Digital #Marketing Specialist ™

You’ve worked on the strategies for #marketing, but your work is calling for more in-depth, more advanced methods. The Licensed #Digital #Marketing Specialist Course teaches you all of the high-level specialized information you need to know, from advanced #marketing methods, adapting to a changing #marketplace, learning unique #webcultures, #reductivemarketing methods to avoid, and more.

3. Licensed #Digital #Marketing Expert ™

When you've got extensive experience with #digital #marketing down, but are ready to enhance your knowledge of advanced concepts through extensive #training and #education, look towards the Licensed #Digital #Marketing Expert course. In this course, you'll learn more advanced concepts and strategies of #digitalmarketing, such as content #marketing, #marketpositioning, #reputationcontrol, and more.

4. Licensed #Digital #Marketing Professional ™

When you need to know the ins and outs of some of the biggest #digital platforms out there, this is the course for you. The Licensed #DigitalMarketing Professional course teaches you the format, culture, functions, and more websites and platforms like Google, Facebook, LinkedIn, and more.

5. Licensed #SearchEngineMarketing Professional ™

You hear the terms endlessly. #SEO and #SEM. You see it required on job applications, and you see articles about it, so what's the deal? What is #searchenginemarketing? In reality, it's all around you. Have you ever used #Google? #Bing? #Yahoo? Then you must wonder how the search engines seemingly pull this website out of nowhere. In reality, there's much more to it than you may think. That is #searchenginemarketing. This course covers everything you need to know, from the basics to the nitty-gritty details.

Globally Recognized #Digital #Marketing Certifications: 

https://thedigitalmarketinginstitute.org/

INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/

For Course Details: https://thedigitalmarketinginstitute.org/courses 

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INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern #marketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.

Are you an #Entrepreneur who wants to extend his/her #business by starting new ventures, improving #business intelligence, or are you looking for communicating with a large number of customers in less time? Or are you a Start-Up owner who wants to be ahead of the game? Then #Digital #Marketing will help you grow your #Digital #Entrepreneurship. With our Mentoring Program, we will work together on YOUR business and teach you the essential skills to be successful in the online world.

As an #Entrepreneur or #Business Owner, you will be able to take the cutting-edge Mentoring program we provide to boost your existing #Marketing and Sales #Strategy. Gain more experience with knowledgeable Professionals to provide opportunities to learn and develop skills that can help you move forward in your #Entrepreneurship. Promote your progress in #Digital #Marketing with certainty and confidence and pull through the roadblocks holding you back with Personalized Guidance from years of experience.

This extensive, in-depth Mentoring Program takes you through all the basics, helps you explore the buyer journey, and stays grounded in practice, keeping your #business goals clear and attainable through perseverance and intelligent design.

Comprehensive 3 months of Mentoring Program for your #Business: 

• Introduction to #Digital #Marketing

 • #Content #Marketing 

• Social Media #Marketing 

• Search Engine Optimization (#SEO) 

• Paid Search (#PPC) Using Google #Ads 

• Display and Video A#dvertising 

• Email #Marketing 

• Website Optimization 

• Analytics Using Google #Analytics 

• #Digital #Marketing #Strategy

WHO SHOULD ATTEND? 

• #Entrepreneurs who want to be more entrepreneurial 

• Small #business owners who may or may not want to stay small 

• Traditional #marketers and #marketing executives who want to play a bigger, sharper game 

• #Entrepreneurs who are looking for guidance from #Digital #Marketing #Experts 

• #Business owners who would like 1:1 Mentoring focused on their own #Business 

• #Entrepreneurs transitioning from traditional #Marketing to #Digital #Marketing 

• Whoever needs to create and apply a #digital #marketing #strategy for their organization 

• #Business owners who feel overwhelmed or stuck in building a successful #strategy for their #Business 

• Start-Up owners who want to be ahead of the game

 • Anyone in #business who wants to show the world what they can do

#CERTIFICATIONS Upon completion of the course, attendees will become certified as a #Digital #Marketing Master For #Entrepreneurs™, recognized worldwide.

If you want to help spread the word of #marketing easily and efficiently in the #digital world, look no further than the International Institute of #Digital #Marketing ™ registered training partner program. 

This allows you to host courses from the INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™, giving you the freedom to facilitate your course your way. This program was created so the values and knowledge of the INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ can be taught by a wide range of professionals, and spread to as many people as possible. The program #certifies training providers with a way to teach the courses offered by the INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™.

We take great care in their courses, utilizing many years of experience in the field of #digital #marketing to create curriculums that resonate with learners, offering quality lessons and education on #marketing in the new, #digital age.

Not only will you be representing the INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™, but we’ll also be representing you, as well. Registered training provider #certificates are renewed every year and focus on the quality of your training above all else. This means that even as a small training provider, you can host the international INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ courses for your students.

So how are Registered Training Partners evaluated? 

We utilize a rigorous evaluation process for allowing training providers the ability to host the courses offered. The evaluation focuses on quality, reading into the submitted course #content, and lesson plans. We ensure that we are proud to be represented by the training provider, and yearly re-evaluate our partnership to ensure that our quality standards are being upheld.

Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses  

#agilesales #businessagility  #Agile #Sales takes project management strategies from the IT world -- such as #sprints, #daily stand-ups, and constant iteration -- and applies them to selling. This methodology helps sales teams be more FLEXIBLE, DATA-DRIVEN, AND EFFECTIVE.

Through the International Institute of #Digital #Marketing’s #Certified #Agile #Sales course, you’ll learn about how #Agility can benefit the ART OF #SALES, how to implement the #Agile mindset into an organization that provides products and services, and how to weather a rapidly evolving #market.

Without a proper introduction and the right foundation, learning any new skill is difficult and harder to achieve. The Introduction to #Agile Sales lesson will lay down the stepping stones for you to bring #Agile into your organization, and teach you why we’re here, how we adapt, and more.  

What MAKES UP #AGILE #SALES? What is the mindset needed for proper implementation of #Agile into teams focused on providing products or services? The What Makes Up #Agile #Sales lesson teaches you the essential components of #Agile #Sales, FROM CHANGING MINDSET, TO THE IMPORTANCE OF ADAPTATION, INTERNAL OPTIMIZATION, and more.

Arguably the most important aspect of #Agile #Sales is the IMPLEMENTATION-- effectively and efficiently implementing #Agile into your team, done properly, can LAY THE GROUNDWORK for your team to be #Agile. The Implementation lesson covers how to implement #Agile, the tools you can use to transition from your previous methodology into #Agile, the importance of working together during the transition, and the risks & considerations.

There’s more than one way to approach #Agile, and this holds true in #sales. The Understanding Approaches lesson covers the different approaches to #AGILE, #SCRUM, COVERING SCALING #AGILE for large #sales teams, and the artifacts and practices that are needed for proper implementation.

This course covers everything you need to know to successfully implement #Agile into your #SALES TEAM. #AGILE #SALES is part of the natural evolution for #Sales teams. It allows you to balance data, people-work balance, and a stable workflow to achieve stability, and flexibility for the ever-evolving #market

#Agilemarketing is a tactical #marketing approach in which #marketing teams collectively identify high-value projects on which to focus their collective #efforts. The old methods just don’t cut it anymore. It’s time to step up and change with the world-- #agilemarketing is your gateway.

Through the #InternationalInstituteofDigitalMarketing’s #certified #agilemarketer #course, you’ll dig deep into the history of #marketing, and how it’s #evolving with the world, into #agilemarketing, methods of bringing #agile to your #marketingteam, which will fit right for you, and how to maintain a steady hand to ensure the longevity of the #implemented systems.

In an introduction to #agilemarketing, you will learn the basics of #agilemarketing. You will learn the differences between #agilemarketing and #traditionalmarketing, how it applies to the #digital world, how #agile can benefit #marketing specifically, and more. Discover the possibilities of #agilemarketing and the power of applying #agile outside of it. The lesson will cover the new age of #marketing and #agile in the #marketing context.

In approaching #agilemarketing, you will learn of various types of #agilemarketing, from #Kanban, #scrum, to #SAFe and more. You will learn the differences between these, which works best for you, as well as how to #implement them successfully within your team. The lesson will cover the #traditionalagilemarketing approach, #Kanban, scaling your #marketing, and the #agilemarketing hybrid model using a combination of #frameworks.

In tools & how to utilize them, you will learn about the various #tools at your disposal and how they can help, how you can use them, and how they can help you maintain #agility within your team. You will learn the importance of #sustainablepractices, how the #tools apply differently depending on your approach, and more. The #lesson covers different #tools, #implementingtools in a natural way, how #tools interact with different approaches, and longevity.

In #marketingintegration with its teams, you will learn how to work closely with and #integrate aspects of, it teams, and how to sustainably cultivate a relationship with them. You will learn the importance of understanding its teams and the role they play in #agilemarketingteams, and how to create an #organicflow of information and delivery between teams. The #lesson covers #understandingintegration, how to #integrate, hurdles & #challenges, and #maintainingcommunication.