In today’s Session Bernal Chaves, Audio Branding Director, Publimark Mullen Lowe, talks about the new brand identity for the Costa Rican Tourism Board ICT.

Publimark Mullen Lowe and the Costa Rican Tourism Board (ICT) have created a new brand identity based on the all-encompassing experience of visiting Costa Rica. The brand identity is represented by the “C” in the ICT’s new visual logo. To add a musical element consistent with the graphic’s identity, they created a mnemonic using the circle of fifths, along with numerous soundscapes found in Costa Rica’s nature and culture.

On September 19th, the Award Show of the International Sound Awards 2019 took place in Hamburg. Next to the Award Show, selected nominees presented their projects to a wider audience in more detail at the ISA2019 Sessions on September 18th. The ISA Sessions were part of the official Reeperbahn Festival program.

If you would like to learn more about the ISA2019 check out: https://www.international-sound-awards.com/isa2019/

Learn more about the project and the speaker: https://www.international-sound-awards.com/sessions2019-ict-the-sounds-of-costa-rica/

From now on we will publish a new episode of the International Sound Awards Podcast every Tuesday, stay tuned!