In our ISA Talk podcast format, we invite interesting guests who also follow our vision to #MakeTheWorldSoundBetter and ask them what they are doing to achieve this.

In today’s episode, Birgit Elke talks to Cherie Hu.

Cherie is music business journalist and expert in many fields regarding music tech and audio innovations. To keep the podcast at a reasonable length we focused the interview around three major topics: Musical AI, Artist Marketing & Fan Interaction and VR music experiences. Cherie gives some great insight into the current state of the fields, points out where they’re still lacking innovation and where their development and the music business in general will be heading in the years to come.

Cherie Hu`s articles we talked about in the podcast:

- How Music Generated by Artificial Intelligence Is Reshaping - Not Destroying - The Industry

https://www.billboard.com/articles/business/8333911/artificial-intelligence-music-reshaping-destroying-industry

- What's The Actual Business Case For Virtual Reality In Music?

https://www.forbes.com/sites/cheriehu/2018/11/29/whats-the-actual-business-case-for-virtual-reality-in-music/#480c1d731f98

If you would like to learn more about Cherie Hu`s work check: https://www.cheriehu.com

More about the ISA: www.international-sound-awards.com

In our ISA Talk podcast format, we invite interesting guests who also follow our vision to #MakeTheWorldSoundBetter and ask them what they are doing to achieve this. In today’s episode Kai Bronner (Managing Partner) and Birgit Elke (Head of Communications) talk to Prof. Dr. Karlheinz Brandenburg – one of the driving forces behind the mp3 audio standard – about his experiences developing the standard that broke the music industry.

In the talk he compares different ways of implicating 3D-sound and gives his take on the most exciting developments that are happening in the market at the moment.

If you would like to learn more about the ISA check www.international-sound-awards.com

In our ISA Talk podcast format, we invite interesting guests who also follow our vision to #MakeTheWorldSoundBetter and ask them what they are doing to achieve this. In today’s episode Kai Bronner (Managing Partner) and Birgit Elke (Head of Communications) talk to Emma Rodero who gives us more insight into the field of voice and speech in audio formats.

In the talk Emma explains the most important characteristics of human speech and gives her expert opinion on what kind of voice to choose to target your audience. We also learned why Alexa and Siri are female and explored the reasons why synthetic voices won’t take over synchronization soon.

If you would like to learn more about Emma Roderos work check: http://emmarodero.com

If you would like to learn more about the ISA check www.international-sound-awards.com

In our ISA Talk podcast format, we invite interesting guests who also follow our vision to #MakeTheWorldSoundBetter and ask them what they are doing to achieve this.

In this first ISA Talk episode Kai Bronner (Managing Partner) and Birgit Elke (Head of Communications) talk to Rainer Hirt, founder of audity, who gives insight into the impact of functional sounds.

During the talk, which we recorded a couple of days ago remotely from our home offices, Rainer explains what audity’s guiding principle “Sound follows function” means and what it implies for their work. Further, we had a closer look into one of their areas of expertise: sound for medical devices. And, talking about MedTech and devices for intensive care units, we also learned what the corona virus sounds like.

If you would like to hear and learn how the corona virus sounds like check: https://coronavirus-sound.com

For more information about audity check: https://audity.co

If you would like to learn more about the ISA check www.international-sound-awards.com

In today’s podcast Antti Ikonen - Composer, Sound Designer and University Lecturer, will speak about the Soundscape Design for Helsinki New Children’s Hospital.

The soundscape of the Hospital was designed and implemented by Sound in New Media, Master of Arts, students from Aalto University’s Media Lab under Antti Ikonen’s instruction and supervision. The soundscape is generative and the 60-channel IP-audio sound system covers all floors and elevators of the building.

On September 19th, the Award Show of the International Sound Awards 2019 took place in Hamburg. Next to the Award Show, selected nominees presented their projects to a wider audience in more detail at the ISA2019 Sessions on September 18th. The ISA Sessions were part of the official Reeperbahn Festival program.

If you would like to learn more about the ISA2019 check out: https://www.international-sound-awards.com/isa2019/

Learn more about the project and the speaker: https://www.international-sound-awards.com/sessions2019-soundscape-design-for-helsinki-new-childrens-hospital/

In today’s Session Bernal Chaves, Audio Branding Director, Publimark Mullen Lowe, talks about the new brand identity for the Costa Rican Tourism Board ICT.

Publimark Mullen Lowe and the Costa Rican Tourism Board (ICT) have created a new brand identity based on the all-encompassing experience of visiting Costa Rica. The brand identity is represented by the “C” in the ICT’s new visual logo. To add a musical element consistent with the graphic’s identity, they created a mnemonic using the circle of fifths, along with numerous soundscapes found in Costa Rica’s nature and culture.

On September 19th, the Award Show of the International Sound Awards 2019 took place in Hamburg. Next to the Award Show, selected nominees presented their projects to a wider audience in more detail at the ISA2019 Sessions on September 18th. The ISA Sessions were part of the official Reeperbahn Festival program.

If you would like to learn more about the ISA2019 check out: https://www.international-sound-awards.com/isa2019/

Learn more about the project and the speaker: https://www.international-sound-awards.com/sessions2019-ict-the-sounds-of-costa-rica/

From now on we will publish a new episode of the International Sound Awards Podcast every Tuesday, stay tuned!

In today’s Session Mervi Heinaro, CEO and Co-Founder of FLEXOUND Augmented Audio tells us how they add the sensation of touch to music, games, movies and VR with their patented Flexound Augmented Audio™ modules.

FLEXOUND Augmented Audio™ is designed and engineered in Finland. Flexound team started the work in 2015 to help autistic and disabled children by adding the sensation of touch to music. The versatile, globally unique technology can be embedded into cushions, cinema and car seats, gaming chairs, furniture and more.

On September 19th, the Award Show of the International Sound Awards 2019 took place in Hamburg. Next to the Award Show, selected nominees presented their projects to a wider audience in more detail at the ISA2019 Sessions on September 18th. The ISA Sessions were part of the official Reeperbahn Festival program.

If you would like to learn more about the ISA2019 check out: https://www.international-sound-awards.com/isa2019/

Learn more about the project and the speaker: https://www.international-sound-awards.com/sessions2019-let-your-skin-do-the-listening/

From now on we will publish a new episode of the International Sound Awards Podcast every Tuesday, stay tuned!

In today’s ISA Sessions Podcast episode Jonny Round, Managing Director of The Sound Agency talks about the European Society of Cardiology’s new audio identity.

The European Society of Cardiology’s new audio identity is inspired by the sound of a human heartbeat and includes five event sounds. After its 2018 congress – which attracted over 30,000 attendees – ESC praised the sound’s ability to “bring the congress together” and its “fantastic” ability to resonate with the cardiologists.

On September 19th, the Award Show of the International Sound Awards 2019 took place in Hamburg. Next to the Award Show, selected nominees presented their projects to a wider audience in more detail at the ISA2019 Sessions on September 18th. The ISA Sessions were part of the official Reeperbahn Festival program.

If you would like to learn more about the ISA2019 check out: https://www.international-sound-awards.com/isa2019/

Learn more about the project and the speaker: https://www.international-sound-awards.com/sessions2019-european-society-of-cardiology-2/

From now on we will publish a new episode of the International Sound Awards Podcast every Tuesday, stay tuned!

In today’s Session Drew Allison, Brand Manager from Fuze, talks about the Fuze Sonic Identity System.

The sound of Fuze - a video conferencing solution - needed to be simple, transparent, and fluid, aiding work flow as seamlessly as the product user interface, across mobile, web, and desktop platforms. The sonic system also had to differentiate the product in a crowded communications market where ringtones definitively represent the brand.

In harmony with the visual brand, Drew Allison and his team set out to develop an innovative multi-sensory brand experience. The result was a universal and enduring world-class sonic identity.

On September 19th, the Award Show of the International Sound Awards 2019 took place in Hamburg. Next to the Award Show, selected nominees presented their projects to a wider audience in more detail at the ISA2019 Sessions on September 18th. The ISA Sessions were part of the official Reeperbahn Festival program.

If you would like to learn more about the ISA2019 check out: https://www.international-sound-awards.com/isa2019/

Learn more about the project and the speaker: https://www.international-sound-awards.com/sessions2019-fuze-sonic-identity-system-2/

From now on we will publish a new episode of the International Sound Awards Podcast every Tuesday, stay tuned!

In this podcast, ISA2017 jury member Herwig Kusatz lets us know about his relation to sound.

It was an exciting and eventful evening in the Hamburger Gruenspan club when on September 21 the winners of the first International Sound Awards were announced.

Altogether 15 works were on the shortlist, five of which were honoured with the „ISAbell“ trophy – some winning in several categories. The winners from Brazil, Sweden and Germany had convinced the international jury with their sound projects from the fields of Audio Branding, Digital Product Sound Design, Research & Development, Ambient Sound, Social & Culture, Health and Universal Design.

If you would like to learn more check out: https://www.international-sound-awards.com/overview_isa2017/