In our ISA Talk podcast format, we invite interesting guests who also follow our vision to #MakeTheWorldSoundBetter and ask them what they are doing to achieve this.

In today’s episode, Birgit Elke talks to Cherie Hu.

Cherie is music business journalist and expert in many fields regarding music tech and audio innovations. To keep the podcast at a reasonable length we focused the interview around three major topics: Musical AI, Artist Marketing & Fan Interaction and VR music experiences. Cherie gives some great insight into the current state of the fields, points out where they’re still lacking innovation and where their development and the music business in general will be heading in the years to come.

Cherie Hu`s articles we talked about in the podcast:

- How Music Generated by Artificial Intelligence Is Reshaping - Not Destroying - The Industry

https://www.billboard.com/articles/business/8333911/artificial-intelligence-music-reshaping-destroying-industry

- What's The Actual Business Case For Virtual Reality In Music?

https://www.forbes.com/sites/cheriehu/2018/11/29/whats-the-actual-business-case-for-virtual-reality-in-music/#480c1d731f98

If you would like to learn more about Cherie Hu`s work check: https://www.cheriehu.com

More about the ISA: www.international-sound-awards.com