Converting real world customers is really all about having customer conversations. Social media strategist Stefanie LaHart teaches people how to create micro-scripts or taglines to start conversations. These micro-scripts are one-liners to get people invested enough that they stop doing whatever they're doing and get interested. Stefanie discusses more about customer conversations, traditional PR versus digital marketing and social media, clickbaits, DEF CON, and running her eleventh marathon.

 

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