Making a festival internationally known means establishing it as a brand that develops appeal beyond national borders.

But how do you build an identity that inspires fans worldwide?

Wacken Open Air and Sziget have succeeded in doing so, not only through their line-ups but also through targeted partnerships, media collaborations, and a clear profile that has been consolidated over many years. Nevertheless, booking also plays a central role: targeted artist selection and marketing strategies can open up new markets and increase international ticket sales.

Moderation: Katrin Fuhrmann (DJ Mag)

Speaker*innen:

Tomas Loeffen (Sziget Festival)

Salman U Syed (Wacken Open Air, Bangalore Open Air)

Stephan Witzovsky (3000Grad Festival)