Internet Empires with Ish Verduzco

In this episode, we learn all about Lesley Toche, the CEO and founder of NextPlay Events. NextPlay is dedicated to making professionals of color 20x more likely to get hired in tech. Lesley shares about how the company got started, a bit about his background as a musician, as well as his upbringing in Cameroon to California.

Learn more about Lesley by checking him out on IG: @LesleyToche
Learn more about the NextPlay movement here: https://www.nextplayevents.com

⚡️Show notes: 

00:43 - Who is Lesley Toche
01:56 - Why NextPlay
03:54 - Growing up in Cameroon and moving to California
05:58 - Playing sports and hobbies
13:35-  Lesley’s favorite performance
15:39 - Going from High School to Community College to UC Berkeley
17:46 - Becoming a college a tutor
19:40 - 3-4 side hustles and a full set of classes 
20:00 - Transferring to UC Berkley 
22:53 - Studying abroad in Norway was one of the best decisions
28:52 - Post-college life and Lesley’s internship
30:25 - Going back to US after searching for a job in Norway
32:40 - How Lesley got to LinkedIn
34:58 - Lesley’s top advice to job hunter
36:00 Leverage LinkedIn to land a job. Period.
37:36 - Transitioning to Diversity and Inclusion Role 
41:55 - Organizing the LinkedIn Open House
47:45 - The magnitude of hiring 6 people in one event.
51:24 - The creation of the Diversity Open Mic 
56:33 - This could solve a lot of Diversity Recruiting Challenges 
57:30 - Launching NextPlay
1:05:17 - Lesley’s lowest point with NextPlay
1:07:58 - The Difference of NextPlay Events and other companies
1:13:15 - NextPlay’s Summer Vibes Experience
1:16:24 - How Lesley manages his time
1:19:01 - How Lesley unplugs from the world
1:19:54 - Lesley’s biggest learning from Starting NextPlay
1:21:09 - Lesley’s motivation to keep on going
1:21:51 - Lesley’s upcoming goals -- plus, a sneak peek at what to look out for from NextPlay 👀

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Grab the Get Ish Done Book here.

Connect with Ish on Twitter here.

In this episode, we learn all about Carlos Gil.

He shares about his upbringing, dropping out of high school, running social media for some of the biggest brands in the world, touring the world as a speaker for marketing conferences, and even shares a bit of insight to his new book "The End of Marketing".

Find Carlos on Instagram @CarlosGil83 and check out his new book on Amazon: http://bit.ly/carlosgilbook

⚡️Show Notes:

1:15 - Who is Carlos Gil?
4:30 - Carlos' Forces
4:40 - Growing up with entrepreneurial parents
8:10 - Working at a young age
9:54 - High school hobbies and experiences
11:17 - Why I dropped out from high school and my mantra in life
11:59 - Married at a young age
13:04 - The Big Break
14:54 - Branch Bank Manager at Regents
15:28 - Economy Hits, lost job and joined LinkedIn
16:59 - Jobs Direct USA
17:15 - Built my Own Business and rebranded myself
17:34 - How to flip social media into a business
17:54 - Met the venture capitalist in Florida
20:38 - How to growth hack LinkedIn
21:54 - "Pink Slip Party"
22:29 - Started Growth Hacking Twitter
24:02 - "I went Broke"
27:43 - Winn Dixie offered me to be their 1st Social Media Head
32:11 - Carlos left Winn Dixie and worked at Savla
33:45 - Started going to conferences
34:54 - Moved to West Coast
38:50 - "LinkedIn Offered me a Job"
39:45 - Social Media Marketing Aspiration
47:40 - Going back to LinkedIn
49:10 - Tipping Point
51:20 - Things Carlos has learned from the Corporate World
52:40 - Gil Media Journey
1:01:53 - The Day in a life of Carlos Gil
1:07:05 - Daily Routine
1:08:22 - Things I’ve learned while writing The End of Marketing Book
1:14:38 - Advice for People who want to go with Social Media Marketing
1:18:40 - How do you manage to unplug
1:20:38 - Upcoming goals
1:23:30 - Advice to a younger Carlos Gil
1:29:16 - Speaking engagement preparation

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Grab the Get Ish Done Book here.

Connect with Ish on Twitter here.

In this episode, we learn all about Carlos Gil.

He shares about his upbringing, dropping out of high school, running social media for some of the biggest brands in the world, touring the world as a speaker for marketing conferences, and even shares a bit of insight to his new book "The End of Marketing".

Find Carlos on Instagram @CarlosGil83 and check out his new book on Amazon: http://bit.ly/carlosgilbook

⚡️Show Notes:

1:15 - Who is Carlos Gil?
4:30 - Carlos' Forces
4:40 - Growing up with entrepreneurial parents
8:10 - Working at a young age
9:54 - High school hobbies and experiences
11:17 - Why I dropped out from high school and my mantra in life
11:59 - Married at a young age
13:04 - The Big Break
14:54 - Branch Bank Manager at Regents
15:28 - Economy Hits, lost job and joined LinkedIn
16:59 - Jobs Direct USA
17:15 - Built my Own Business and rebranded myself
17:34 - How to flip social media into a business
17:54 - Met the venture capitalist in Florida
20:38 - How to growth hack LinkedIn
21:54 - "Pink Slip Party"
22:29 - Started Growth Hacking Twitter
24:02 - "I went Broke"
27:43 - Winn Dixie offered me to be their 1st Social Media Head
32:11 - Carlos left Winn Dixie and worked at Savla
33:45 - Started going to conferences
34:54 - Moved to West Coast
38:50 - "LinkedIn Offered me a Job"
39:45 - Social Media Marketing Aspiration
47:40 - Going back to LinkedIn
49:10 - Tipping Point
51:20 - Things Carlos has learned from the Corporate World
52:40 - Gil Media Journey
1:01:53 - The Day in a life of Carlos Gil
1:07:05 - Daily Routine
1:08:22 - Things I’ve learned while writing The End of Marketing Book
1:14:38 - Advice for People who want to go with Social Media Marketing
1:18:40 - How do you manage to unplug
1:20:38 - Upcoming goals
1:23:30 - Advice to a younger Carlos Gil
1:29:16 - Speaking engagement preparation

--

Grab the Get Ish Done Book here.

Connect with Ish on Twitter here.

In this episode, Taylor shares how he sold multi-millions of dollars in socks, the lowest moment in his life, and also how he balances everything that he has on his plate.

Show notes:

:55 → Intro, Who is Taylor Offer?
2:42 → Taylor’s career highlight, a sock campaign with Logan Paul
3:15 → Doing Influencer Marketing before it was a thing
4:41 → Finding the Mecca of influencers
6:00 → “We’re moving to LA”
6:33 → 1 Instagram post sold $500k in sales
8:50 → Growing up for Taylor
9:01 → Flipping $7 Clippers tickets until sitting courtside
11:16 → Vegas trip during EDC turns into $$$
13:00 → Taylor’s first 2 businesses before FEAT Socks
14:17 → Driving from LA to Massachusetts to build clients
15:33 →”The Entrepreneurial Itch”
18:00 → How FEAT Socks was born
19:83 → The importance of an awesome co-founder
22:00 → Sales @ LinkedIn by dat, FEAT Socks by night
23:47 → Open your phone and check how much time you spend on IG
25:00 → Taylor’s lowest low
31:00 → The importance of being aware about what you consume (food & content)
32:00 → Workout everyday
34:00 → Day in the life as Taylor Offer
35:00 → The power of lists
37:08 → When Taylor gets his best ideas
39:00 → How Taylor owns his time
41:03 → “We are all addicted to our phones”
44:29 → Taylor’s best advice to anyone
46:21 → Taylor’s favorite book
47:47 → “22 years old, managing 20 people”
53:00 → Taylor on BBC World News
57:40 → Shark Tank
59:30 → The best sales pitch includes…
102:12 → What keeps Taylor motivated
1:03:47 → How Taylor bounces back from shitty days
1:05:06 → Taylors next big goal = @MyLastBottle
108:00 → “How do you manage all of it?"

--

Grab the Get Ish Done Book here.

Connect with Ish on Twitter here.

In this episode, Taylor shares how he sold multi-millions of dollars in socks, the lowest moment in his life, and also how he balances everything that he has on his plate.

Show notes:

:55 → Intro, Who is Taylor Offer?
2:42 → Taylor’s career highlight, a sock campaign with Logan Paul
3:15 → Doing Influencer Marketing before it was a thing
4:41 → Finding the Mecca of influencers
6:00 → “We’re moving to LA”
6:33 → 1 Instagram post sold $500k in sales
8:50 → Growing up for Taylor
9:01 → Flipping $7 Clippers tickets until sitting courtside
11:16 → Vegas trip during EDC turns into $$$
13:00 → Taylor’s first 2 businesses before FEAT Socks
14:17 → Driving from LA to Massachusetts to build clients
15:33 →”The Entrepreneurial Itch”
18:00 → How FEAT Socks was born
19:83 → The importance of an awesome co-founder
22:00 → Sales @ LinkedIn by dat, FEAT Socks by night
23:47 → Open your phone and check how much time you spend on IG
25:00 → Taylor’s lowest low
31:00 → The importance of being aware about what you consume (food & content)
32:00 → Workout everyday
34:00 → Day in the life as Taylor Offer
35:00 → The power of lists
37:08 → When Taylor gets his best ideas
39:00 → How Taylor owns his time
41:03 → “We are all addicted to our phones”
44:29 → Taylor’s best advice to anyone
46:21 → Taylor’s favorite book
47:47 → “22 years old, managing 20 people”
53:00 → Taylor on BBC World News
57:40 → Shark Tank
59:30 → The best sales pitch includes…
102:12 → What keeps Taylor motivated
1:03:47 → How Taylor bounces back from shitty days
1:05:06 → Taylors next big goal = @MyLastBottle
108:00 → “How do you manage all of it?"

--

Grab the Get Ish Done Book here.

Connect with Ish on Twitter here.

Here's a little bit about me and what you can expect to learn from this podcast!

Grab the Get Ish Done Book here.

Connect with Ish on Twitter here.

Here's a little bit about me and what you can expect to learn from this podcast!

Grab the Get Ish Done Book here.

Connect with Ish on Twitter here.