Why do people register multiple domain names?
Watch on YouTube: https://youtu.be/nGZoANzCkEIMany business owners register multiple domain names for various reasons.1. In most cases, it is done to protect their brand such as registering the same name with different URL extensions ( .com, .net, .info, .org, etc.) or registering domain names that are similar to their company name or their brand.2. There are times a company might launch a marketing campaign and it might be easier for prospective clients to type in a shorter domain or one with easy words to memorize and spell out.3. Other times, the registration of multiple domain names was done for search engine optimization purposes. This SEO technique started years back when Google mentioned that owning a domain name with strong keywords would help having a better ranking. People went crazy and registered lots of domain names. As you know, Google is always evolving and what was true back then is unfortunately no longer a valid optimization technique. We all remember the “mullet” back in the 80’s, well that too is no longer a great hair cut for anyone!
Ryan Perry founded Simple Biz Support, Inc. in 2009 to help small business owners increase sales through Google search.
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