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Internet Marketing Grind with Tom Finn and Joe Balestrino
Joe Balestrino has over 20 years of expertise in Internet marketing. He specializes in digital marketing, SEO, and pay-per-click advertising. Joe explains how Google AdWords has evolved dramatically over the previous 20 years. He offers advice for individuals on a tight budget and discusses the difference between internet marketing advertising and how to ensure your landing page is effective.
Talking Points:
{01:10} Joe’s deep domain expertise and marketing experience.
{05:45} The minimum budget for an organization to gain traction?
{09:25} Common mistakes made with google ads.
{11:25} Increasing leads without increasing traffic
{13:30} Negative keywords
{19:45} Comparing SEO, Pay per click, and Social Media Marketing
{22:00} Creating effective landing pages
{32:30} Advice for the next generation of marketers
Joe Balestrino Bio:
Joe is a freelance SEO consultant with more than 17 years experience. He started out as a self taught web designer in the mid-nineties. Realizing that a great website alone rarely translates into increased traffic, he set about to become a leader and innovator in Search Engine Optimization. Joe created Mr-SEO in 2004 and became a leader and recognized expert in the SEO community. In 2008 Joe sold Mr SEO to pursue other marketing ventures.
Joe later took a role at ALM Media as head of SEO, creating marketing strategies for over 30 websites. This included news sites, e-commerce, e-learning and directories. After nearly 5 years at ALM Joe took a senior role at yodle where he headed up the SEO strategy for large franchise clients such as; Miracle-ear, Macco, Two Men And A Truck, Merry Maids, Deca Dental, Hand & Stone and other “big brands”.
Resources and Links:
- Website: https://www.joebalestrino.com/ https://www.4pointdigital.com/
- Linkedin: https://www.linkedin.com/in/joebalestrino/
- Book: https://www.amazon.ca/Joe-Balestrino/e/B07Y5SW63L/ref=dp_byline_cont_book_1
- Podcast: Pest Control Marketing Podcast
Connect with Tom Finn
- LinkedIn: https://www.linkedin.com/in/therealtomfinn/
- Instagram: https://instagram.com/therealtomfinn
- YouTube: https://www.youtube.com/@therealtomfinn
- Tiktok: https://www.tiktok.com/@therealtomfinn
- Twitter: https://twitter.com/therealtomfinn/
- Facebook: https://www.facebook.com/therealtomfinn
- Pinterest: https://www.pinterest.com/therealtomfinn
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Joe Balestrino has over 20 years of expertise in Internet marketing. He specializes in digital marketing, SEO, and pay-per-click advertising. Joe explains how Google AdWords has evolved dramatically over the previous 20 years. He offers advice for individuals on a tight budget and discusses the difference between internet marketing advertising and how to ensure your landing page is effective.
Talking Points:
{01:10} Joe’s deep domain expertise and marketing experience.
{05:45} The minimum budget for an organization to gain traction?
{09:25} Common mistakes made with google ads.
{11:25} Increasing leads without increasing traffic
{13:30} Negative keywords
{19:45} Comparing SEO, Pay per click, and Social Media Marketing
{22:00} Creating effective landing pages
{32:30} Advice for the next generation of marketers
Joe Balestrino Bio:
Joe is a freelance SEO consultant with more than 17 years experience. He started out as a self taught web designer in the mid-nineties. Realizing that a great website alone rarely translates into increased traffic, he set about to become a leader and innovator in Search Engine Optimization. Joe created Mr-SEO in 2004 and became a leader and recognized expert in the SEO community. In 2008 Joe sold Mr SEO to pursue other marketing ventures.
Joe later took a role at ALM Media as head of SEO, creating marketing strategies for over 30 websites. This included news sites, e-commerce, e-learning and directories. After nearly 5 years at ALM Joe took a senior role at yodle where he headed up the SEO strategy for large franchise clients such as; Miracle-ear, Macco, Two Men And A Truck, Merry Maids, Deca Dental, Hand & Stone and other “big brands”.
Resources and Links:
- Website: https://www.joebalestrino.com/ https://www.4pointdigital.com/
- Linkedin: https://www.linkedin.com/in/joebalestrino/
- Book: https://www.amazon.ca/Joe-Balestrino/e/B07Y5SW63L/ref=dp_byline_cont_book_1
- Podcast: Pest Control Marketing Podcast
Connect with Tom Finn
- LinkedIn: https://www.linkedin.com/in/therealtomfinn/
- Instagram: https://instagram.com/therealtomfinn
- YouTube: https://www.youtube.com/@therealtomfinn
- Tiktok: https://www.tiktok.com/@therealtomfinn
- Twitter: https://twitter.com/therealtomfinn/
- Facebook: https://www.facebook.com/therealtomfinn
- Pinterest: https://www.pinterest.com/therealtomfinn