I think of our content as the bridge between where we are and where our audience are. It is the bridge we use to bridge the gap in between so that our audience can come over to us. Your content should the job to allow your audience to find the reason to come to you.

Create content is one thing. To create content that people want consume is another thing. If you want to be able to convert a visitor into follower, follower into lead and lead into buyer, you need to start creating content strategically. In this episode, I am sharing with you what you need to do and what you should not be doing when it comes to creating content that convert.

When everyone else is talking and selling the same thing as you do, how can you attract the same audience that are currently going to them, to come to your instead? If you want them to choose you over everyone else, you obviously can't be same like them. You have to be different.

The easiest to be different and stand out in the sea of sameness, is simply changing your angle. Change the angle of your messaging. Create a new opportunity for your audience to get to their desired result so that they can see the reason to come to you instead. That is what we are going to cover in this episode, your new opportunity to attract.

The world of social media can be pretty brutal. People on social media will say words to you that they otherwise will never say in real life. Because it is easy to say it and they don't have to bear responsibility as well. Most of them are just strangers that you never met in real life anyway.

And this is the reason why most people struggle to stand their ground on social media. Because it takes huge courage to do that. But at the same time, it is important for you to stand your ground so that you can attract the right audience to you, who resonates with your personality and way of thinking. It is also how you can stand out quickly in the sea of sameness.

In this episode, I want to share with you what being vulnerable on social media means for you. I want to make sure that you are doing it right.

It is our nature as entrepreneur to always have new ideas coming up on top of mind, that we are excited to test and try. We will launch one after one new offer, new strategy to get traffic or marketing campaign. We are always in this process of chasing the next thing.

But the weirdest thing about this is every time when we launch something new, we thought that it is going to bring in more sales and revenues but that doesn't happen. Our numbers will get stuck at the same level no matter how many new launch we've tried. I figured that it is all because of this thing called your circle of focus. It is the very key for you to scale your business to multiple figures. So let's talk about this.

On this special day, I have an important message that I want to share with you. It is about your next level of growth. It is the shortcut for you to become better at everything you do. It has made a huge impact to my own life and I hope it will do the same for you as well!

So jump in now and listen to this message I have for you today.

There are many personal reasons that can cause someone to do something or not to do it. But at the end of the day, it all comes down to this one word - status.

Every single decision you make in your life, is all revolved around status. People will do everything to increase their status and avoid status decrease. By understanding this piece in depth, it will enable you to get your audience to do whatever you want them to do. That's what we are going to cover in this episode.

More customers does not equal more profits. If it costs you all of your margins just so that you can bring in more customers than your competitors, then the only thing that you win over your competitors is number of customers, not profits. And if that is the only strategy you use in your business, you will get wiped out by your competition eventually because you can't make enough money to support your business.

I believe that there is time to go low and there is time to charge high. It is all about understanding when to use specific pricing strategy. In this episode, I am going to share with you two pricing strategies that you can use to build, grow and scale your business to the next level.

There are two types of marketing you can use to attract buyers. Search and interruption. One targets people based on needs and one focuses on wants. Each marketing attracts buyers to you based on the situations they are in and what they are looking for in different situations.

Knowing when and how to use each type of marketing in your business will give you an unfair advantage to attract more customers to you. In this episode, I am diving deep into these two types of marketing so that you can attract more customers and generate more sales.

How people used to buy many decades ago before internet was around is very different as how people buy today. It has been been so easy to do marketing to people to get people to buy something like today because of the convenience of social media platforms.

The main driving force for people to buy something is either needs or wants. And you definitely need to be aware of what they are really going after today so that you know exactly how to pitch and close them. Listen in now to discover how you can promote and sell your product more effectively to your dream customers.

When it is the first time we launch something, the new offer new show or new marketing campaign, we will get so excited that we started to have all these different best case scenarios on top of our heads. Which is not wrong. But this usually is also what holding us back from moving on.

Most of the times, things are going to happen way below your expectation because you don't know what you don't know. Most people will get destroyed which is why I want to talk about what to expect in your first launch and what to do when things didn't happen the way you expected. This is the path to create a successful launch.