Artificial Intelligence and sustainability are two of the hottest topics in 2025. Far from being separate issues, they are highly interdependent. AI can address enormous challenges, including sustainability, but its deployment must take account of environmental impacts. 

In this special episode, Louella puts HP’s MD Northern Europe Neil Sawyer and Sustainability Lead UK&I Nancy Powell In the Spotlight to discuss the Intersection of AI and Sustainability.

They explore customer perceptions and expectations of new AI-powered hardware, its impact on demand for PCs, and the challenge of balancing technology refreshes with sustainability considerations. Nancy and Neil look at the circularity initiatives in place at HP, many originating in the print division, and explain how the company seeks to achieve transparency in environmental reporting while avoiding greenwashing.

But is the channel ready for AI? “They’re ready for everything!” says Neil, underlining the essential role channel education and expertise play at the intersection of HP’s AI and Sustainability strategies.

Dive deeper into these topics and find out what key trends Neil and Nancy believe will shape the technology industry in 2025.

Timestamps:

00:28 – Welcome

00:55 – Introduction to Nancy and Neil

01:42 – Discerning reality from AI hype; how HP is designing technology and innovating to ensure customers can access future-ready solutions.

03:34 – As AI drives technology upgrades, will AI PCs reignite demand in the PC market? Neil shares how he sees consumer perceptions evolving around AI.

05:28 – Are consumers ready to adopt AI on a day-to-day basis?

07:06 – The sustainability impact of technology refresh cycles – how is HP addressing the challenge of circularity?

10:00 – Circularity developments in HP’s strategy that originated in the print division.

12:28 – The risks of greenwashing and how a vendor such as HP can achieve transparency over environmental claims and reporting.

15:34 – Should vendors be providing better data around device carbon footprints and how can they support customers’ environmental goals?

17:58 – Ready for everything: the role of the channel in HP’s AI strategy.

21:03 – HP Amplify Impact’s role in supporting sustainability through the channel.

25:37 – Neil’s prediction of a trend that will shape the technology industry in 2025.

27:11 – Nancy’s thoughts on the key trend affecting technology in the year ahead.

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