Maddie Daianu, Head of Data & AI at Intuit Credit Karma, focuses on building sophisticated recommendation systems that personalize financial offerings for over 100 million members by creating unified consumer profiles that track complete financial journeys. She emphasizes the critical importance of maintaining strict compliance requirements in the FinTech industry while leveraging both traditional machine learning for core systems and selective use of generative AI for contextualization. Her approach includes rigorous evaluation frameworks with five key metrics—product alignment, safety, compliance, data accuracy, and system integration—ensuring all AI implementations meet the high standards required for financial services.