The focus across the Federal Reserve System is curbing inflation, which just hit a 40-year high. Evidence of inflation’s effects on consumers is everywhere – in the media, in stores, at gas stations, and beyond. That’s made Americans increasingly aware of rising inflation, and according to a new study published by the Boston Fed, that can make it more difficult to rein it in.

Boston Fed Senior economist Jenny Tang is co-author of the paper called “Inflation Levels and (In)attention,” which looks at the ways inflation can be affected by how much attention people pay to it.

In the latest episode of Six Hundred Atlantic, Tang speaks about how different levels of attention can influence everything from what kind of mortgage a person chooses to whether they think it’s a good time to go appliance shopping.