Latinos are becoming an increasingly important part of building a coalition. Shifts in allegiance in places like the Rio Grande Valley of Texas indicate that they aren't a group that has become totally beholden to the Left.

The question is, how do conservatives best court Latinos, and what is the voting bloc most concerned with?

Jorge Martinez, spokesperson and director of coalitions for The LIBRE Initiative, says that Latinos are concerned about many of the same things as most other Americans.

"The message doesn't change [for Latinos]," he said. "It's the messages of freedom, of family, and values of life, and God. And so, that is a message that is the same."

Martinez joins the show to discuss how conservatives can keep Latinos in their coalition.

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