Aaron is the UCD President's advisor on all commercial activities, tasked with helping them to grow new and existing income sources in line with their core mission as one of Europe's leading research-intensive universities. UCD is Ireland's largest university, with over €500m in revenues derived in the majority from non-state sources.   Aaron is the former Managing Director of The Digital Marketing Institute (DMI).  DMI has the most widely taught digital certification in the world. Aaron was with the business through a sustained period of exceptional growth and strategic development, including a successful transaction involving the highly regarded growth equity investor, Spectrum Equity. 

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