To kick off the third season of the Totally Content podcast, Matt Eaton speaks to Adrian O’Meara, Global Product Manager Digital Assets and Information at Twinings Ovaltine. We discuss

* The importance of blending people, process, and technology in a DAM project. This includes the critical role of team dynamics, effective communication within global teams, and building relationships with technology vendors.

* How DAM systems are evolving, emphasising the need for vendors to establish the fundamentals first (Search, Store, and Rights), before focusing on shiny new features like AI.

* Advice for individuals just starting out in their DAM career, specifically regarding skills to develop. Adrian discusses the importance of striking a balance between being broad and not too narrow early on, adopting active listening, and engaging in continuous learning.

Grab a cup of tea and take a listen.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit totallycontent.substack.com