In todays Podcast, I catch up with Aussie Copywriter Alex Edwards.  Alex and I both share the same view point - that having an Irresistible offer is paramount to creating successful marketing campaigns.  In todays Podcast we go over the following questions: How did you get into Copywriting? What type of clients do you typically like working with? Alex, in your opinion, what’s an irresistible offer? Have you seen any really bad examples of businesses ignoring a quality offer? Have you seen any really good examples of a business doing this really well? 

You can contact Alex Edwards here: alexthecopywriter.co

Download the Checklist here: http://bit.ly/alexedwards