In this episode, we sit down with Alex Picard, a seasoned audio post professional with decades of experience in the industry. We explore the essential role of sound engineering in creating high quality audio visual content and why professional audio is often the deciding factor in viewer engagement. 

The importance of professional sound

Alex explains that while modern mobile phones are improving, they still cannot match the quality of a proper microphone and professional equipment. Using cell phone audio often leads to a degraded sound that can make even the most professional youtube channel or business brand appear amateur, causing audiences to disengage.

Perfecting your recording environment

We dive into the technical side of recording, discussing why your environment is just as important as your gear. Alex shares practical tips for dampening sound, such as using carpets and curtains or even recording in a walk-in wardrobe to avoid harsh room reflections and reverb.

The art of the final mix

Alex breaks down the complexities of audio post production, from cleaning up background noise and air conditioning hum to balancing voices with music using eq and compression. We also discuss the technical standards of loudness, including the shift from decibels to lufs to ensure consistent volume levels across different platforms like social media and television. 

AI and the future of audio

The conversation turns to the controversial rise of ai in the audio industry. While Alex acknowledges that ai can be a useful tool for fixing small issues or generating unique sound effects, she warns of the slippery slope regarding monotonous ai voices and the ethics of using technology to enhance or replace human performances in cinema and advertising.

Advice for aspiring podcasters

For those starting their own podcast, Alex provides a roadmap for success:

• invest in a reliable microphone and high quality cables.

• use a dedicated audio interface rather than a simple usb plug in.

• record at a proper bitrate and avoid clipping by not setting your gain too high.

• focus on making the final product sound as natural as possible to create the illusion of being in the room with the listener.