How do you know if your podcast is working?

In this episode, we unpack what podcast success really looks like and why downloads and views aren't the only metrics worth watching.

We also discuss why your oldest episodes might still be working for you  and why judging a long-term strategy by short-term results can lead you to give up too soon.

If you're wondering whether your podcast is actually making an impact, this conversation is for you.

What if better selling has less to do with your pitch and more to do with the questions you ask?

Sales coach and author Charles Hsuan joins us for a practical conversation about selling, communication, relationships and knowing when to walk away.

We explore why people often sell too soon, how to uncover what a client actually needs, why genuine interest matters and how to avoid becoming a commodity competing purely on price.

Charles also shares the story of his most expensive sales mistake, a deal that taught him that a big sale isn't necessarily a good sale.

A conversation full of practical lessons for anyone who works with clients.

What happens when you stop worrying about the perfect podcast setup and start focusing on having great conversations?

Russel Wasserfall, host of A Table in the Corner, joins us to talk about his podcasting journey, the importance of good questions, preparing for guests and knowing when to let the conversation take over.

We also explore consistency, the long tail of podcasting and why every guest has a story worth uncovering.

A thoughtful conversation about food, people, storytelling and what it really takes to keep a podcast going.

What's the curse of being a creative?

For some, it's rejection. For others, it's feedback, impossible deadlines, changing briefs or constantly having to come up with the next big idea.

In this episode, we sit down with Paulo Dias from Ultimate Media and explore the realities of creativity, podcasting, AI, authenticity and working in the creative industry. We also unpack the story behind The Curse of the Creative podcast and why useful ideas can be just as valuable as entertaining ones.

Is great content about creativity or consistency?

Mike Stopforth joins us to discuss why podcasting should be part of a broader communication strategy, how brands can build trust in the age of AI, and why consistency remains the biggest driver of long-term success. A vital listen for marketers, business leaders and content creators.

How do you build a podcast that people genuinely want to listen to?

Nicci Robertson joins us to share her journey into podcasting, the importance of authentic conversations, attracting sponsors, choosing the right guests and why consistency is one of the biggest predictors of long-term success. Whether you're an experienced creator or just getting started, this episode is packed with valuable insights.

Nobody wakes up hoping to watch an advert. Yet that's exactly what most brands are still making.

This episode explores why agencies are struggling to keep up with modern video, why polished content often loses to authenticity, and why branded entertainment could be the next evolution of marketing.

If you've ever wondered where content is heading, this episode is for you.

#ThePodcastCave #Marketing #VideoMarketing #ContentMarketing #BrandStrategy #BrandedEntertainment #DigitalMarketing #Podcast #BusinessGrowth

Why do so many podcasts disappear after just a few episodes?

In this episode of The Podcast Cave, we unpack the real reasons podcasts fail and it's probably not what you think.

We discuss unrealistic expectations, consistency, promotion, audience building and why podcasting should be viewed as a long-term investment in your brand rather than a quick sales channel.

Whether you're about to launch your first podcast or looking to improve an existing one, this conversation will help you build something that lasts.

Creating long-form content is only half the job. In this episode we explore why YouTube Shorts are one of the most effective ways to increase discoverability, grow your audience and get more value from every video you create. Learn practical strategies for planning, editing and using Shorts to drive viewers back to your full episodes.

#ThePodcastCave #YouTubeShorts #Podcasting #ContentCreation #YouTubeGrowth #VideoMarketing #DigitalMarketing

What makes a podcast worth listening to?

In this episode, Erik Kruger from The Expansive shares the lessons he's learnt from building one of South Africa's most respected podcasts.

We explore audience growth, content strategy, YouTube, brand building, AI, business podcasts and why creating genuine conversations matters more than chasing downloads.

If you're serious about content, this episode is for you.