Podcast Cave

You've booked the studio. You've recorded your episodes. What happens next?

In episode 66, we explain how the Hi Ho Studios podcast production process works, from shoot days and guest preparation to editing, feedback, distribution and marketing.

We also get into the realities of post-production, including what can be changed, why endless revision requests aren't practical, and why your production team can't fix absolutely everything. 😂

Plus, find out how episode packages work, what's included in basic marketing and how to request additional content when you're ready for more.

🎧 Tune in to episode 66.

One microphone. A mountain of research. And a few blankets for soundproofing. 😂

In episode 65, Nicholas Moxham of More Than a Story joins us to talk about turning fascinating chapters of South African and African history into immersive, cinematic audio stories.

From choosing the right characters and uncovering unexpected angles to researching responsibly, using music and finding the balance between AI and authenticity, Nics shares what goes into making each episode.

His biggest lesson for aspiring creators? Take the plunge and focus on the process.

Listen to More than a Story on Spotify: https://open.spotify.com/show/6tT1XfC39MUJ0hpk63xCGJ?si=9d12502c67ea4c46Watch More than a story on Youtube: https://www.youtube.com/@morethanastory1

Don't panic… but do you know the rules?

In this episode, we get into the legal and compliance side of podcasting, including POPIA, the Film and Publication Board, sponsorship disclosures and the website practices creators can easily overlook.

From email sign-ups and cookie consent to purchased contact lists, guest consent and music licensing, we discuss why publishing content comes with responsibilities and why transparency matters when building audience trust.

It's not about making podcasting complicated. It's about knowing what to look out for before you hit publish.

What if being predictable is actually a good thing?

In this episode, we unpack the “warm blanket effect” and why audiences are drawn to familiar structures and consistent formats.

We chat about why repetition isn’t necessarily boring, how podcasts can become part of someone’s routine, and why having a recognisable structure can make creating the show easier too.

Your audience doesn’t need you to re-invent the wheel every week, they just need a reason to keep coming back.

Marketing won’t rescue your business.

Jacky Stopforth joins us to unpack why marketing should amplify what already exists not try to fix the foundations.

We get into brand strategy, positioning, Brand DNA and why podcasts can give people something traditional marketing often can’t: a genuine window into the people behind a business.

Plus, why podcasting could be particularly powerful for B2B brands looking to build relationships, credibility and new connections.

What job is your podcast doing?

We unpack the “milkshake effect”, why listeners click when content solves a problem, and how to create episode titles that are useful, clickable and built to last.

Want to get your brand into the podcasting world without creating your own podcast? There are more options than you might think.

This episode of The Podcast Cave explores sponsorships, guest appearances, live events, branded entertainment and why brands should think beyond simply placing a logo or reading an advert.

The best partnerships are collaborations. They give creators room to create while giving brands a meaningful way to connect with an audience they actually want to reach.

We also look at why niche audiences, creative integrations and experiences around existing content could become increasingly valuable as the advertising landscape continues to shift.

How do you know if your podcast is working?

In this episode, we unpack what podcast success really looks like and why downloads and views aren't the only metrics worth watching.

We also discuss why your oldest episodes might still be working for you  and why judging a long-term strategy by short-term results can lead you to give up too soon.

If you're wondering whether your podcast is actually making an impact, this conversation is for you.

What if better selling has less to do with your pitch and more to do with the questions you ask?

Sales coach and author Charles Hsuan joins us for a practical conversation about selling, communication, relationships and knowing when to walk away.

We explore why people often sell too soon, how to uncover what a client actually needs, why genuine interest matters and how to avoid becoming a commodity competing purely on price.

Charles also shares the story of his most expensive sales mistake, a deal that taught him that a big sale isn't necessarily a good sale.

A conversation full of practical lessons for anyone who works with clients.

What happens when you stop worrying about the perfect podcast setup and start focusing on having great conversations?

Russel Wasserfall, host of A Table in the Corner, joins us to talk about his podcasting journey, the importance of good questions, preparing for guests and knowing when to let the conversation take over.

We also explore consistency, the long tail of podcasting and why every guest has a story worth uncovering.

A thoughtful conversation about food, people, storytelling and what it really takes to keep a podcast going.