Amy Hardison White has been in the startup world since before the bubble, with a background in copywriting and content marketing. Her focus today is helping accounting startups and payment providers acquire new users with targeted content strategy. 

Recap / Takeaways

1. Take notes on what is happening in customer conversations.
2. Where are your target customers hanging out online?
3. Consider the strengths and weaknesses of your team (writing, video, etc)
4. Repurposing your content (make your podcast into an article or video)
5. If you don't have time to write it, have someone on your team interview you.
6. It's okay to lower your own expectations on production value—just get it out there!
7. Check out "Obviously Awesome" book (about product positioning)

Links:

https://www.amyhardisonwhite.com

Amy's Podcast: Scrappy Fintech Marketing https://www.amyhardisonwhite.com/podcast

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Go to TheFridayHabit.com where you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.

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