In the second part of my interview with Melinda Lauw, we continue our conversation about ASMR. In the first part, we really had a chance to dive into what ASMR is and what it looks like to create ASMR experiences - both in person and online. Now, we're talking more about the commercial side of ASMR and where ASMR is starting to show up in more mainstream media.

We discuss:

• What it looks like to do this work with advertisers
• How Melinda partnered with a hotel and doing events with the hotel
• Creating videos with Moxie hotels - Melinda gives her expertise and creates scripts for the hotels
• Most of her gigs have been in conjunction with in person events
• Melinda has been hired as the consultant for different companies when they're looking to create ASMR content
• The different parameters she has to work within when doing consulting work
• The balance between the purpose of the ad or gig and being true to ASMR
• Melinda shares some of her experiences with different advertising companies
• ASMR forces people to pay attention to the little details
• The growth of the ASMR community online
• The continued waves of ASMR
• How ASMR is becoming much more accessible to everyone
• How ASMR is free and so accessible because of its online presence
• The possibility of making money in ASMR, especially with YouTube
• The pushback when people do try to monetize ASMR
• The selective nature in finding the right brand sponsorship - they want to find sponsorships that are in alignment with ASMR
• Melinda doesn’t like watching ASMR videos with ads in the middle because it ruins the experience (I don't blame her at all!)
• Tastefully adding in ads and how to make them in the same vein as ASMR
• Melinda’s currently working on a live stream and the exhibit in Europe doing a live exhibit on ASMR
• Melinda’s work creating videos for her YouTube channel
• How she’ll be experimenting with different types and ways to make videos

 

If you want to find out more about Melinda, you can find her through the following:

Find out more about Whisperlodge: http://whisperlodge.nyc

See a video of an immersive live ASMR performance either on Netflix's Follow This, Part 1, Episode 1 https://www.netflix.com/title/80217889

Or on Mashable https://www.youtube.com/watch?v=SKdW5k-7FcA&t=1s

Check out our ASMR videos: https://www.youtube.com/c/whisperlodge

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

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And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

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