Our guest on this episode of the Start with a Win podcast is Bob Tompkins, RE/MAX agent from Greenville, South Carolina, and marketing aficionado. In fact, in the week since its release, Bob’s music video parody of “Old Town Road” has amassed more than 800,000 views. 

Bob’s parents are both Realtors, and 3 years ago Bob got into real estate as well and he has found great success in the industry. Bob is an advocate of developing a strong personal brand to build awareness, and he has been able to let his customers come to him rather than using old school methods like buying leads or cold calling. By being a presence on social media and in the community, he is recognized as an expert in real estate in upstate South Carolina and remaining top of mind for most people in the community drives his business organically.

He is one of the handfuls of real estate agents who have embraced the video platform and he uses a straightforward and genuine approach to educate and entertain his customers. He is proving that a well-thought-out and the well-implemented video does not have to be high budget in order to be effective, and while he has invested in some professional equipment in the past few months, the key with video content is to just get it out there. Video is a long game of consistently getting in front of potential clients until they are in a position to buy or sell a house and you are the first person they think of. 

Bob is inspired by Gary Vaynerchuk and Ricky Carruth when it comes to building his brand and focusing on relationships and by his dad day-in and day-out to be the best he can be. His latest endeavor is his podcast “Real Talk” which is growing and further building his brand awareness. Bob’s key to starting every day with a win is being the first call, text, email, or message of the day to your clients.

Links:

“Crushing It” by Gary Vaynerchuk: https://www.amazon.com/Crushing-Great-Entrepreneurs-Business-Influence/dp/0062674676

Connect with Bob:

https://www.facebook.com/BetterCallBobTompkins/

https://www.instagram.com/bobtompkinsrealtor/

https://www.youtube.com/user/bobtompkins93

http://bobtompkins.greenvillemoves.com/

 Connect with Adam:

https://www.startwithawin.com/ 

https://www.facebook.com/REMAXAdamContos

https://twitter.com/REMAXAdamContos 

https://www.instagram.com/REMAXadamcontos/