Book publicist Leah Paulos talks with Kelley Vick about her latest project: Book Publicity School, what every author should do as early as possible to lay the groundwork for promotion, the connection between publicity and book sales, what works and what doesn’t for authors on social media, and much more.

*Book Publicity School: https://www.bookpublicityschool.com/

*For literary shirts, totes and gifts, and other tools for writers, check out our new Literary Prospects Shop.

*For books featured on the podcast and other curated booklists, check out our online store at Bookshop.org,  Literary Prospects Books.

*More good stuff for writers and readers at LiteraryProspects.com.