In the second part of my interview with Corey Dissin, we discussed the three elements to every spot and how to build a successful audio brand for audio talent.

Corey and I also talked about:

• How a voice talent is not a voice talent (yes, that caught me off guard, too!)
• The difference between the types of voices that would be used in, for example, a horror movie trailer versus those that would be used in a Disney movie trailer
• The demand for audio content and how podcasting has risen in popularity
• What Rudy Gaskins meant when he said, “Branding is both a noun and a verb.”
• How, for most voice talent, there’s more to the brand than just their voice
• The only difference between social media, broadcast television, a movie theater, the radio, and a streaming service
• How reading copy is a skill for voice talent—not their profession
• Why some people need to fire themselves
• Some of the topics Corey covers in his Go Get It podcast and One More Round podcast
• How social media is like being Pete Rose and George Foreman
• The importance of making 99 enemies in sales
• The long shelf life of podcasts and other aspects that make podcasting so powerful 
• What Corey has been up to lately and the feedback he’s gotten so far

You can find more on Corey Dissin at http://www.coreydissin.com . You can also find his Go Get It podcast at https://coreydissin.com/podcast and his One More Round podcast at https://coreydissin.com/one-more-round .

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!

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