Before founding Cult, he was the Marketing leader at John Deere and The Home Depot.

On the podcast, he would love to talk about:

Cult brand principles - how the most iconic brands in the world achieved their success and adoration

Marketing/Advertising - how brands need to spend less money on paid media and markdowns and instead rise up to do "real" marketing by providing better products, services, and customer experiences

Internal Engagement: how the world's best brands are built from the inside out. Business leaders have a greater responsibility to convert employees into evangelists by focusing more effort and resources into their culture