Erin Sparks is the owner and president of Site Strategics, a company specializing in high-end Web services for small and mid-sized businesses. 

Erin is also the creative force behind the EDGE of the Web Radio podcast, which interviews recognized thought leaders in marketing and technology, is broadcast weekly to a worldwide audience

Recap / Takeaways

1. SEO is all about clearly representing your business to Google and other search engines
2. Google is trying to understand a thing or an entity, so you just want to help it understand
3. If a promise from an SEO firm sounds too good to be true, it probably is
4. Your goal should be to create helpful content for your potential customers
5. You actually do know about SEO, because you know your own expert subject matter

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