Hey guys welcome to the VK Business Club podcast! I'm your host Vanessa and in today's episode I'm speaking with my FIRST EVER guest speaker, lovely Janet Hayward who is the founder of COSMOS certified and luxury skincare brand Ipsum Skin.

Janet and I have known each other for a very long time, and I have had the privilege of working in her business from a branding and marketing perspective, and so in today's episode, we speak about the ins and outs of creating a product, why it's so important to have a clear understanding of your brand values and how to integrate them across all aspects of your brand, why she loves to personally thank every single one of her customers and the different types of marketing integrations and automation she uses that help her run the business successful, especially in this current climate.

So I hope you enjoy this interview and if you'd like to follow, subscribe or leave a review I'd be ever so grateful!

Ipsum website: www.ipsumskin.com

Ipsum social: @ipsumskin

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